Get Tability: OKRs that don't suck | Learn more →

7 strategies and tactics for Export

What is Export strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Export strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Export strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Export strategy examples

You will find in the next section many different Export tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for enhancing Agile Manifesto Builder

  • ⛳️ Strategy 1: Optimise User Feature Engagement

    • Add a user-friendly interface for selecting images that represent each agile value and principle
    • Implement an easy-to-navigate export feature that supports multiple formats like PDF and JPEG
    • Create a share button that enables easy sharing on social media and via email
    • Develop a feedback form that appears after exporting or sharing, encouraging constructive user comments
    • Incorporate a system to track and display the number of times each manifesto has been exported
    • Integrate analytics to monitor how often manifestos are shared through the platform
    • Test the user journey from start to finish to identify any usability issues
    • Use A/B testing to find the most effective layout and features for user retention
    • Ensure all interactions with the platform are mobile responsive and optimised
    • Create tooltips or a guided tour to help first-time users navigate features effectively

  • ⛳️ Strategy 2: Enhance Value Proposition Communication

    • Conduct a survey to understand which agile values teams find most important
    • Develop content that explains the benefit of each agile value and principle when selecting images
    • Feature testimonials and success stories from teams who have used the platform effectively
    • Design a landing page that clearly communicates the value and benefits of the platform
    • Include a FAQ section to address common queries and provide insights into features
    • Create short video guides demonstrating the platform's features and their benefits
    • Encourage teams to share their manifestos on the platform to build a community vibe
    • Host webinars or Q&A sessions on effectively using the manifesto builder
    • Collaborate with agile coaches to promote and improve the site with expert insights
    • Regularly update content to reflect new agile practices and trends

  • ⛳️ Strategy 3: Build Community and Continuous Improvement

    • Initiate a forum or discussion board where users can share tips and success stories
    • Incorporate a system to rate and review features or addition of new suggestions
    • Organise virtual meetups to discuss agile practices using the manifesto builder
    • Introduce gamification elements like badges for frequent exporters or sharers
    • Create a newsletter that shares agile tips and updates related to the platform
    • Enable teams to follow other users to see their manifesto developments
    • Update the platform based on user feedback with visible credit or gratitude
    • Develop a roadmap of upcoming features that is publicly accessible
    • Collaborate with open-source communities to improve functionality
    • Ensure that all new features are based on collected data and user input
user-engagementvalue-communicationagile-coachproduct-managerdevelopment-teammarketing-team
Implement these strategies

Strategies and tactics for enhancing jewellery exports from India

  • ⛳️ Strategy 1: Identify and target new markets

    • Conduct research to identify countries with low or no tariffs on jewellery imports
    • Analyse consumer preferences and trends in potential markets
    • Establish partnerships with local distributors and retailers in the targeted countries
    • Participate in international trade fairs and exhibitions
    • Develop a catalogue of products tailored to the preferences of each market
    • Utilise government trade facilitation programs for smooth market entry
    • Leverage digital marketing to reach international buyers
    • Assess market entry regulations and compliance requirements
    • Strive for competitive pricing strategies to attract overseas buyers
    • Seek out trade agreements that can reduce tariff burdens

  • ⛳️ Strategy 2: Optimise supply chain efficiency

    • Set up regional hubs to reduce logistics costs and delivery times
    • Use technology to streamline supply chain operations
    • Build relationships with global logistics providers for better shipping rates
    • Implement rigorous quality control processes to ensure product consistency
    • Negotiate favourable terms with raw material suppliers
    • Use forecasting tools to align production with demand
    • Incorporate just-in-time inventory management to reduce overhead costs
    • Partner with reliable freight forwarders for efficient customs clearance
    • Investigate options for localised production in key markets
    • Monitor supply chain performance with KPIs for continuous improvement

  • ⛳️ Strategy 3: Enhance product differentiation and innovation

    • Invest in R&D to develop unique jewellery designs
    • Introduce collections that highlight traditional Indian craftsmanship
    • Utilise sustainable materials and practices to appeal to eco-conscious consumers
    • Offer customisation options to cater to diverse consumer needs
    • Collaborate with international designers for co-branded collections
    • Highlight quality and craftsmanship in marketing and branding efforts
    • Exhibit new products at international virgin jewellery shows
    • Incorporate technology like augmented reality for virtual try-on experiences
    • Provide detailed product information and transparency in sourcing
    • Conduct customer feedback loops to drive future product innovations
exportjewellerylogistics-providerr&d-specialistmarketingsupply-chain-management
Implement these strategies

Strategies and tactics for pitching an aviation business model to Oman Air

  • ⛳️ Strategy 1: Demonstrate market potential

    • Conduct market research to identify countries with increasing demand for aviation services
    • Gather data on the growth trends in the global aviation sector
    • Develop a comprehensive report on potential revenue streams from different regions
    • Compile case studies of successful aviation service exports
    • Prepare a competitor analysis to highlight market gaps Oman Air could fill
    • Identify current and potential clients who could benefit from these services
    • Create a visual presentation showcasing market opportunities
    • Showcase the expected return on investment within different time frames
    • Illustrate the scalability of the business model for different markets
    • Present market entry strategies tailored for specific countries

  • ⛳️ Strategy 2: Build a compelling business model

    • Outline the core components of the business model
    • Highlight the unique selling propositions of Oman Air's services
    • Draft a revenue model including pricing strategies
    • Define key partnerships required for expanding professional services
    • Create a financial projection model illustrating profitability
    • Detail the operational requirements for service exportation
    • Prepare a risk analysis with mitigation strategies
    • Showcase past success stories of Oman Air services
    • Identify and address potential regulatory challenges in target markets
    • Draft a customer service framework to support international clients

  • ⛳️ Strategy 3: Engage and persuade decision-makers

    • Schedule the meeting agenda with clear presentation points
    • Practice a persuasive opening that outlines the meeting's value
    • Prepare materials that highlight Oman Air's expertise and reputation
    • Develop a Q&A session to address potential concerns promptly
    • Formulate a follow-up plan with actionable takeaways
    • Identify decision-makers' pain points and offer tailored solutions
    • Utilise storytelling techniques to illustrate potential success
    • Offer exclusive insights or trial packages to engage decision-makers
    • Provide a comparative analysis showcasing Oman Air's advantages
    • Seek feedback and tailor a follow-up presentation if needed
market-researchbusiness-modelexport-strategistaviation-consultantmarket-analysis-teamsales-strategy-team
Implement these strategies

Strategies and tactics for achieving Market Leadership in the Bottled Water Industry

  • ⛳️ Strategy 1: Innovate Your Production Process

    • Research and implement cutting-edge, sustainable technologies for water purification and bottling
    • Conduct regular audits to ensure the highest quality standards are maintained across all products
    • Develop eco-friendly packaging solutions to reduce environmental footprint
    • Implement a waste reduction program in the production process
    • Invest in employee training to enhance efficiency and innovation in production
    • Partner with technology providers to keep up with industry trends
    • Set up a feedback loop with customers to continuously improve product quality
    • Perform a cost-benefit analysis to ensure financial sustainability of innovative practices
    • Introduce an internal reward system for employees who contribute innovative ideas
    • Regularly review and adjust production strategies to align with market demands and environmental goals

  • ⛳️ Strategy 2: Enhance Marketing and Customer Engagement

    • Develop a strong brand identity centred on sustainability and customer satisfaction
    • Create targeted marketing campaigns to highlight the eco-friendly aspects of your products
    • Engage with customers through social media and other digital platforms to build a community
    • Organise events and sponsorships that reinforce your company's core values and mission
    • Initiate a customer loyalty program to incentivise repeat purchases
    • Conduct market research to understand customer needs and adapt your offerings accordingly
    • Leverage global platforms to increase brand visibility in international markets
    • Collaborate with influencers and brand ambassadors who align with your company's values
    • Implement a customer feedback system to continuously improve service and product offerings
    • Measure and analyse customer satisfaction scores to refine marketing strategies

  • ⛳️ Strategy 3: Strengthen Community and Environmental Impact

    • Develop partnerships with local community organisations for environmental projects
    • Implement educational programs to raise awareness about environmental sustainability
    • Establish a corporate social responsibility initiative focused on health and education
    • Conduct regular assessments of the environmental impact of your operations and adjust practices
    • Invest in renewable energy sources to power production facilities
    • Organise community clean-up events to actively engage with locals
    • Innovate sustainable supply chain practices and share findings with partners
    • Monitor legislative developments and ensure compliance with all environmental regulations
    • Set up a system to measure the social impact of community initiatives
    • Recognise and reward employees and community partners who contribute to sustainability goals
sustainabilityinnovationbrand-managersustainability-officermarketing-teamproduction-team
Implement these strategies

Strategies and tactics for developing a 5-year business strategy plan for an industrial machine manufacturing company

  • ⛳️ Strategy 1: Enhance production capacity and efficiency

    • Conduct a thorough analysis of current production processes to identify bottlenecks
    • Invest in state-of-the-art machinery to increase production capacity
    • Implement lean manufacturing techniques to reduce waste and improve efficiency
    • Train staff on the latest manufacturing technologies and tools
    • Establish a predictive maintenance schedule to reduce machine downtime
    • Set measurable targets for production efficiency improvements
    • Collaborate with supply chain partners to ensure timely delivery of raw materials
    • Utilise data analytics to monitor production performance
    • Regularly review and update production processes in line with technological advancements
    • Establish a feedback loop from production teams to management for continuous improvement

  • ⛳️ Strategy 2: Expand market reach in local and international markets

    • Conduct market research to identify potential markets for expansion
    • Develop partnerships with local distributors in target markets
    • Create a localisation strategy for international markets, including language and cultural adaptations
    • Participate in international trade shows and exhibitions to showcase products
    • Optimise the company's online presence to attract international customers
    • Implement targeted marketing campaigns tailored for each target market
    • Set up a dedicated export team to handle international enquiries and orders
    • Establish pricing strategies that are competitive in both local and international markets
    • Secure necessary certifications and compliance for international market entry
    • Monitor competitor activity in target markets to adapt strategies accordingly

  • ⛳️ Strategy 3: Enhance customer satisfaction and after-sales support

    • Implement a customer feedback system to gather insights on product performance
    • Develop a customer service training program for all front-line staff
    • Establish a robust after-sales support team to handle customer enquiries and issues
    • Offer preventive maintenance services to customers to ensure machine longevity
    • Create an online knowledge base with guides and FAQs for customers
    • Develop a customer loyalty program to reward repeat business
    • Use CRM software to better understand and anticipate customer needs
    • Set clear and measurable customer service targets and KPIs
    • Regularly review and improve the after-sales service process
    • Engage with customers through regular newsletters and updates on product developments
efficiencyexpansionmarketing-managerproduction-supervisorresearch-and-developmentcustomer-service
Implement these strategies

Strategies and tactics for enhancing Efficiency in Fresh Produce Packing for Export

  • ⛳️ Strategy 1: Optimise the packing layout and process flow

    • Conduct a time-motion study to identify bottlenecks in the current packing process
    • Design an optimised layout to reduce unnecessary movement of staff and materials
    • Implement designated zones for sorting, packing, and quality control
    • Introduce conveyer belts to aid in efficient movement of produce
    • Position packing materials and tools for easy access to minimise downtime
    • Schedule regular maintenance checks for packing equipment to prevent breakdowns
    • Train staff on the new layout and process to ensure smooth transition
    • Implement visual guides and signage to streamline workflow
    • Use digital tracking systems to monitor progress and identify inefficiencies
    • Evaluate the process flow periodically to make necessary adjustments

  • ⛳️ Strategy 2: Ensure quality control and standardisation in packing

    • Establish detailed quality standards for fresh produce based on export requirements
    • Develop standardised packing protocols to maintain consistency
    • Integrate quality assurance checkpoints at key stages of the packing process
    • Train staff on quality standards and inspection techniques
    • Utilise technology, such as scanners, to verify product quality and consistency
    • Introduce a feedback loop for packers to report quality issues promptly
    • Maintain documented records of quality checks for traceability
    • Conduct regular audits to ensure adherence to packing standards
    • Collaborate with suppliers to ensure they meet quality specifications
    • Implement corrective action plans for identified quality issues

  • ⛳️ Strategy 3: Implement technology to enhance packing operations

    • Invest in automated packing machines to increase packing speed
    • Utilise RFID tags to track produce from arrival to dispatch
    • Incorporate data analytics to forecast demand and plan packing schedules accordingly
    • Adopt inventory management software for real-time stock monitoring
    • Use temperature-controlled storage solutions to maintain produce freshness
    • Implement digital record-keeping for efficient documentation and compliance
    • Explore the use of robotic process automation for repetitive tasks
    • Integrate smart sensors to monitor environmental conditions in packing areas
    • Leverage IoT devices for predictive maintenance of packing equipment
    • Evaluate the effectiveness of technology integration periodically and upgrade as needed
efficiencyquality-controlquality-assurance-managerprocess-engineerpackaging-teamit-support-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Corporate Affairs Strategy

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and categorise key stakeholders in the coffee industry
    • Develop a communication plan tailored for each stakeholder category
    • Schedule regular meetings and forums with stakeholders to discuss industry trends
    • Establish a stakeholder feedback system to improve communication and partnership
    • Create a stakeholder management system to track interactions and follow-ups
    • Organise networking events to build relationships with local and international stakeholders
    • Enhance transparency with stakeholders by sharing company updates and results
    • Develop partnerships with industry associations for increased influence and reach
    • Identify opportunities for collaboration with stakeholders in coffee production
    • Monitor and evaluate stakeholder engagement efforts to ensure effectiveness

  • ⛳️ Strategy 2: Improve brand reputation and visibility

    • Conduct a brand audit to assess current brand perception
    • Develop a brand enhancement plan based on audit findings
    • Enhance digital presence through an optimised website and social media channels
    • Leverage storytelling to highlight Kerchanshe Group’s journey and values
    • Participate in international coffee trade shows and exhibitions
    • Build relationships with media professionals to secure positive coverage
    • Create content partnerships with influencers in the coffee industry
    • Implement a corporate social responsibility strategy focused on sustainable practices
    • Regularly evaluate brand reputation through surveys and feedback
    • Engage in crisis management planning to prepare for potential reputation risks

  • ⛳️ Strategy 3: Strengthen governmental and regulatory relations

    • Map out the regulatory and policy landscape relevant to the coffee industry
    • Build a governmental relations team to engage with policymakers
    • Develop a plan for regular dialogue with government officials on coffee export issues
    • Attend government-hosted forums and events to stay informed on policy changes
    • Establish clear communication channels with regulatory bodies
    • Contribute to policy discussions and coffee industry whitepapers
    • Prepare advocacy materials supporting Kerchanshe Group’s interests and market needs
    • Develop partnerships with other coffee producers for collective lobbying efforts
    • Monitor and respond to regulatory changes that impact coffee exports
    • Create platforms for knowledge sharing between governments and the company
stakeholder-engagementbrand-reputationcorporate-affairs-managergovernment-relations-specialistmarketing-teamgovernmental-relations-team
Implement these strategies

How to track your Export strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability