OKR template to boost frequency of customer purchases within given timeframes
The objective of this OKR is to boost the frequency of customer purchases within given timeframes. The primary outcome is a 15% increase in customer return rates. Some initiatives for this include providing top-notch customer service to boost satisfaction, personalized follow-up emails, and implementing a loyalty program with exclusive perks.
In order to identify any barriers to purchasing, a comprehensive customer satisfaction survey will be carried out. The results of this survey will be analyzed to better understand the customer's perspective. The survey will then be administered to existing customers to gather direct feedback.
A key strategy is launching a 20% off coupon campaign, specifically aimed at promoting a customer's third purchase. This initiative involves designing a discount coupon, initiating a direct email marketing campaign to distribute the coupon, and identifying those customers who have already made two purchases.
The final expected outcome is to stimulate repeat business, promote customer loyalty, and remove any hurdles to repeat purchases. Through calculated strategies and customer-focused initiatives, this OKR aims for a quantifiable increase in purchasing frequency.
In order to identify any barriers to purchasing, a comprehensive customer satisfaction survey will be carried out. The results of this survey will be analyzed to better understand the customer's perspective. The survey will then be administered to existing customers to gather direct feedback.
A key strategy is launching a 20% off coupon campaign, specifically aimed at promoting a customer's third purchase. This initiative involves designing a discount coupon, initiating a direct email marketing campaign to distribute the coupon, and identifying those customers who have already made two purchases.
The final expected outcome is to stimulate repeat business, promote customer loyalty, and remove any hurdles to repeat purchases. Through calculated strategies and customer-focused initiatives, this OKR aims for a quantifiable increase in purchasing frequency.
Boost frequency of customer purchases within given timeframes
Increase returning customer rates by 15%
Provide exemplary customer service to increase satisfaction- Send personalized follow-up emails encouraging repeat purchases
- Implement a customer loyalty program with exclusive perks
- Carry out customer satisfaction survey to identify purchasing barriers
- Create a detailed customer satisfaction survey
- Analyze the survey results to identify purchasing barriers
- Administer the survey to existing customers
- Launch a 20% off coupon campaign to promote third orders
- Design a 20% discount coupon for third orders
- Initiate a direct email marketing campaign with the coupon
- Identify target customers who have made two purchases