4 customisable OKR examples for Company Growth
What are Company Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Company Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Company Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Company Growth OKRs examples
You will find in the next section many different Company Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to elevate company growth through improving technical interview processes
Elevate company growth through improving technical interview processes
Improve interview feedback response rate by 30%
Implement an automated reminder system for feedback
Train interviewers on the importance of prompt feedback
Simplify the feedback submission process
Achieve a 75% successful hire rate from conducted interviews
Refine candidate screening process for alignment with job requirements
Enhance interview techniques to assess skills and fit
Implement thorough post-interview evaluations
Conduct 50+ technical interviews for potential new hires
Evaluate and document each candidate's performance
Create comprehensive interview script for technical evaluations
Schedule interviews with potential hires
2. OKRs to drive tangible growth towards company's 2024 ambitions
Drive tangible growth towards company's 2024 ambitions
Increase company revenue by 15% compared to previous quarter
Develop new marketing campaigns to attract customers
Implement effective upselling strategies to boost sales
Optimize pricing strategies for all products/services
Initiate three impactful growth strategies that will reach team adoption by 90%
Identify areas of high potential for growth in team processes
Implement strategies and monitor team adoption rate
Develop impactful initiatives geared towards these growth areas
Improve employee engagement in growth pitching by 20% measured by increased participation
Launch internal competition on the best growth pitching strategies
Organize weekly brainstorming sessions for pitching ideas
Provide growth pitching training to all employees
3. OKRs to drive significant growth in our company's sales
Drive significant growth in our company's sales
Reduce client attrition by 15% by enhancing customer satisfaction
Develop personalized communication and offers
Improve customer service response time
Implement regular satisfaction surveys to get direct customer feedback
Achieve a 20% increase in new customer acquisitions
Increase budget for targeted marketing campaigns
Optimize the company's website for SEO
Implement a referral program for existing customers
Improve upselling tactics resulting in 10% more repeat purchases
Implement a loyalty rewards program for repeat purchases
Train staff on persuasive communication and product knowledge
Enhance after-sales service to strengthen customer relationships
4. OKRs to increase company-wide revenue
Increase company-wide revenue
Elevate product revenue by 15% via new customer acquisition initiatives
Implement robust promotional outreach specifically targeting potential customers
Fine-tune product features based on market research data
Develop and launch new customer focused marketing strategies
Enhance service revenue by 12% through cross-selling and up-selling activities
Implement incentives encouraging team's cross-selling activities
Train staff in effective up-selling and cross-selling tactics
Develop new bundled product and service offers
Boost gross margin by 10% through systematic cost reduction strategies
Streamline product development to reduce associated costs
Negotiate better terms with suppliers to decrease material costs
Implement more efficient operational processes to reduce wasted resources
Company Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Company Growth OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Company Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance employee satisfaction with total remuneration
OKRs to implement effective Agile PMO transformation
OKRs to improve website's overall usability
OKRs to ensure full compliance with health and safety regulations
OKRs to successfully launch MVP of X new website to the public
OKRs to boost overall employee happiness levels
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.