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What are Engagement Strategies OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategies. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Engagement Strategies OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Engagement Strategies OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Strategies. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to drive employee engagement through effective Compensation & Benefits strategies
ObjectiveDrive employee engagement through effective Compensation & Benefits strategies
KRReduce benefits-related inquiries by 20% through improving benefits communication
Develop clear, comprehensive benefits documentation for employees
Create a dedicated benefits FAQ section on internal portal
Implement regular awareness sessions regarding benefits
KRImplement a reward system leading to 15% more positive employee feedback
Identify what truly motivates employees for suitable rewards
Implement and communicate the new reward system companywide
Create a clear, attainable, reward-based performance metric
KRIncrease participation in compensation surveys by 25%
Provide incentives for completing the survey
Develop engaging marketing materials to promote compensation surveys
Simplify the process to fill out surveys
OKRs to improve stakeholder engagement and communication plan to enhance project success
ObjectiveImprove stakeholder engagement and communication plan to enhance project success
KRIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
Create an online platform to provide stakeholders with easy access to information and updates
Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
Implement regular surveys to gather stakeholder feedback and identify areas for improvement
Develop targeted communication strategies to effectively reach and engage stakeholders
KRConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
Analyze survey responses to identify areas of improvement for the communication and engagement plan
Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
Create and distribute stakeholder feedback survey to gather opinions and suggestions
KRIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
Prioritize stakeholders based on their influence and the level of interest they hold
Conduct stakeholder analysis to identify individuals or organizations involved in the project
KRImplement at least three initiatives aimed at strengthening relationships with key stakeholders
OKRs to boost African tourism through innovative strategies
ObjectiveBoost African tourism through innovative strategies
KRForge 5 new partnerships with Africa-based tourism agencies
Reach out initially with partnership proposals
Research top Africa-based tourism agencies
Follow up and finalize agreements
KRAchieve a 15% rise in social media engagement
Run interactive promotions or contests
Respond promptly to all comments and messages
Increase the frequency of posts with engaging content
KRIncrease website's monthly unique visitors by 20%
Utilize social media platforms for website promotion
Develop engaging, relevant, and fresh content regularly
Implement SEO strategies to enhance search engine visibility
OKRs to increase engagement with 5 new 'non-Everyday' producers
ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
KRFacilitate their first project or engagement by end of Week 12
Implement project or engagement by Week 12
Define the goals of the project or engagement by Week 9
Assign roles and set timeline by Week 10
KRSecure commitment from at least 5 out of these producers to engage by Week 8
Reach out to these producers with a compelling pitch
Negotiate and finalize engagement commitment by Week 8
Identify and shortlist 5 producers for potential engagement
KRIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
Research and identify 10 potential 'non-Everyday' producers
Send out connection requests or emails by Week 4
Draft personalized connection requests or emails
OKRs to boost student homework completion rates
ObjectiveBoost student homework completion rates
KRImprove homework participation rate of underperforming students by 30%
Meet individually to discuss and address students' homework challenges
Offer additional support and resources for homework assistance
Implement a reward-based system for completed homework
KRIntroduce 2 new effective homework-engagement strategies in classrooms
Prepare material to explain and implement two chosen strategies
Train teachers on these new strategies in workshops
Research up-to-date, successful homework engagement strategies
KRAchieve a 20% increase in completed homework submissions each week
Implement strict homework submission deadlines
Increase frequency of reminders on pending assignments
Provide incentives for timely homework submission
OKRs to boost website's daily active users
ObjectiveBoost website's daily active users
KRDevelop and launch a user engagement campaign, resulting in a 15% users increase
Launch the engagement campaign through chosen platforms
Identify target audience and customize engagement strategies
Monitor and adjust campaign based on initial feedback
KROptimize website design for enhanced user experience, reducing bounce rate by 30%
Optimize website loading speed and eliminate dead links
Implement user-friendly navigation and search functionality
Include clear, engaging calls-to-action on each page
KRImplement effective SEO strategies to improve organic search traffic by 20%
Conduct a comprehensive SEO audit to identify weaknesses
Optimize existing content with targeted keywords
Implement link-building strategies to boost authority
OKRs to enhance marketing effectiveness and reach
ObjectiveEnhance marketing effectiveness and reach
KRIncrease social media engagement by 30%
Engage with audience via comments, shares, and direct messages
Develop and implement a consistent posting schedule
Initiate regular, interactive content such as polls and quizzes
KRBoost email open rates by 25%
Improve subject lines for increased intrigue and relevance
Segment email list for targeted, personalized content
Optimize send times based on recipient activity
KRAttract 20% more unique website visitors through SEO strategies
Improve site speed and mobile responsiveness
Increase backlinks through guest blogging on relevant sites
Implement targeted keyword research to optimize website content
OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
KRAchieve a 15% increase in social media engagement through intriguing content
Monitor audience engagement trends and adjust strategies accordingly
Regularly update social media with intriguing, resonating materials
Identify trending topics for more relevant, engaging content
KRIncrease website traffic by 20% through improved SEO techniques
Boost local SEO by improving the quality of backlinks
Incorporate relevant keywords throughout the website content
Optimize website for mobile and page loading speed
KRGenerate a 10% uplift in online sales from effective email marketing campaigns
Segment customer base for personalized, targeted email campaigns
Test and optimize email subject lines for open rates
Analyze campaign data to improve future email strategies
OKRs to shift newsroom operations towards a topic-first communication approach
ObjectiveShift newsroom operations towards a topic-first communication approach
KRIncrease audience engagement by 15% through topic-first content
Research popular topics among current audience members
Monitor and adjust content based on audience feedback
Develop compelling content based on chosen topics
KRImprove team knowledge on 5 key topics by 30% through training sessions
Identify 5 key topics necessitating improved team knowledge
Organize comprehensive training sessions on these topics
Evaluate team's understanding after each session
KRReduce time spent on channel-focused strategies by 25%
Streamline content creation for all platforms
Implement automation tools for posting schedules
Delegate channel strategy work among team members
OKRs to develop and Enhance Learning Aptitude
ObjectiveDevelop and Enhance Learning Aptitude
KRAchieve 85% or higher on weekly learning aptitude assessments
Utilize practice tests to simulate actual assessments
Seek help for difficult topics from teachers or peers
Allocate daily study hours to grasp required learning material
KRImprove reading speed and comprehension by 30% through regular practice
Read daily for at least 30 minutes to increase speed and comprehension
Attend a speed reading seminar or course
Practice comprehension exercises from online resources
KRComplete 3 online courses on effective learning strategies
Consistently participate and complete coursework
Research and select three online courses on effective learning strategies
Register and pay for chosen online courses
Engagement Strategies OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Engagement Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to attain and apply advanced leadership skills through an online course
OKRs to enhance reprint decision making for better stockout control and cashflow management
OKRs to enhance operational efficiency through optimal resource utilization
OKRs to significantly reduce reported risks
OKRs to successfully scale up metering points for improved efficiency
OKRs to enhance English reading proficiency and comprehension