9 customisable OKR examples for Increase Lead Generation
What are Increase Lead Generation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Increase Lead Generation to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Increase Lead Generation OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Increase Lead Generation OKRs examples
You'll find below a list of Objectives and Key Results templates for Increase Lead Generation. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to increase generation of quality leads weekly
Increase generation of quality leads weekly
Implement improved lead scoring system to enhance lead quality by 30%
Design and programm improved lead scoring algorithms
Test and incorporate new system into the existing company's structure
Identify current lead scoring system's weaknesses and areas for improvement
Secure 40% higher engagement in weekly networking events
Incorporate interactive sessions in every event
Develop a riveting agenda to keep attendees engaged
Promote the event through engaging social media campaigns
Increase targeted marketing campaigns by 50% to generate more leads
Boost funding towards targeted marketing campaign by 50%
Develop new targeted advertising materials for leads
Monitor and evaluate performance of marketing efforts
2. OKRs to amplify lead generation for increased pipeline activity
Amplify lead generation for increased pipeline activity
Boost marketing efforts to result in a 30% rise in qualified leads
Invest in targeted social media advertising to reach potential clients
Implement SEO strategies to enhance website visibility
Develop engaging email marketing campaigns
Enhance follow-up strategies to increase sales conversion rates by 25%
Implement personalized email campaigns for all engaged prospects
Keep track and analyze the effectiveness of follow-up strategies
Schedule immediate follow-ups with potentially interested customers
Implement new networking strategies to forge 15 new B2B partnerships
Initiate meetings to discuss potential partnership opportunities
Develop customised networking approach for each potential partner
Research and identify potential B2B partners in target industries
3. OKRs to increase lead generation from organic and paid social media outlets
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests
Implement A/B testing to optimize content engagement
Increase frequency and consistency of posts across all platforms
Boost paid social media conversion rate by 15%
Evaluate and improve landing page design
Target specific audience groups
Create visually appealing and persuasive paid ads
Achieve a 20% increase in organic social media leads
Optimize social profiles for improved visibility and lead generation
Run organic engagement campaigns to capture potential leads
Implement consistent, engaging content schedule across social media platforms
4. OKRs to increase revenue and lead generation
Increase revenue and lead generation
Increase conversion rate by 15% through better website optimization and UX
Improve website navigation and user flow for a seamless user experience
Conduct a thorough website audit to identify areas for optimization
A/B test different landing page designs to identify the most effective layout
Streamline the checkout process to reduce friction and increase conversions
Improve lead response time to an average of less than 1 hour
Assign dedicated staff members to monitor and respond to leads promptly
Provide regular training to employees on effective and timely lead communication techniques
Streamline lead routing and distribution process to reduce response time
Implement an automated lead email notification system for immediate response
Increase monthly revenue by 10% compared to previous quarter
Launch targeted marketing campaign to attract new customers
Improve product pricing strategy to increase customer spend
Offer discounts or promotions to incentivize repeat purchases
Enhance customer experience to encourage higher customer satisfaction and retention
Generate 50% more qualified leads through targeted marketing campaigns
Create compelling and personalized content to engage target audience and drive conversions
Implement a data-driven approach to optimize marketing channels and increase lead generation
Conduct market research to identify target audience's preferences and pain points
Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
5. OKRs to increase daily leads to 500
Increase daily leads to 500
Improve conversion rate of website visitors to leads by 15% through A/B testing
Test different call-to-action buttons to optimize conversion rate for website visitors
Experiment with various headline messages to increase engagement and lead generation
Evaluate and modify lead capture forms to simplify and encourage more submissions
Conduct A/B testing on landing page layout to identify more effective design
Increase social media engagement by 20% to drive more leads
Post daily engaging content with compelling visuals and relevant hashtags to increase reach
Actively respond to comments, messages, and inquiries within 24 hours to foster audience connection
Run interactive contests or giveaways to encourage user-generated content and boost engagement
Collaborate with influencers or industry experts for guest posts and cross-promotion to expand reach
Launch targeted email marketing campaign to generate 100 leads per day
Develop a lead nurturing strategy to engage and convert email subscribers
Monitor and analyze campaign metrics to optimize email marketing performance
Create compelling email content and design templates for different target segments
Build a segmented email list with detailed buyer personas
Increase organic website traffic by 25% through SEO optimization
Improve website loading speed by compressing images and enabling browser caching
Optimize website content by incorporating target keywords into titles, headings, and meta descriptions
Perform keyword research to identify high-volume and relevant search terms
Build quality backlinks by reaching out to industry influencers and publishing guest posts
6. OKRs to drive a 25% increase in total sales
Drive a 25% increase in total sales
Expand client base by 20% by amplifying lead generation efforts
Boost referral programs to incentivize current clients
Implement effective SEO strategies to reach more potential clients
Increase content marketing efforts to engage wider audiences
Improve conversion rate by 15% through development of sales team skills
Develop individual coaching for sales staff
Evaluate and adjust sales strategies regularly
Implement ongoing sales training workshops
Raise average purchase value by 10% via upselling and cross-selling initiatives
Implement product bundles or packages at discounted rates
Develop training for sales team on upselling and cross-selling techniques
Introduce premium products or service tiers
7. OKRs to increase the number of qualified leads generated by BDRs by 30%
Improve BDR performance to generate more qualified leads
Implement new outreach strategy to increase lead conversion by 10%
Increase BDR call volume by 20%
Increase email response rate by 25%
Improve lead qualification accuracy by 15%
8. OKRs to amplify sales output in small design studio
Amplify sales output in small design studio
Achieve a 15% improvement in conversion rates
Enhance customer service through live chat and prompt responses
Create persuasive call-to-action statements on landing pages
Implement A/B testing to optimize website content and layout
Increase lead generation by 25%
Launch targeted social media advertising campaigns
Improve content marketing to engage potential clients
Enhance SEO strategies to boost website visibility
Expand existing client project frequency by 10%
Develop action plan to increase project scope and deliverables
Identify highest yielding projects for potential expansion opportunities
Meet with clients to propose increased project frequency
9. OKRs to increase the count of SQLs
Increase the count of SQLs
Increase conversion rate from MQL to SQL by at least 10%
Develop more personalized engagement strategies for MQLs
Streamline sales and marketing alignment on lead management
Enhance lead scoring model for better MQL to SQL progression
Implement a system to qualify 15% more leads into SQLs
Streamline lead scoring to prioritize high potential candidates
Automate follow-up messages to encourage lead engagement
Provide sales training for more effective lead conversion
Improve lead generation efforts to boost SQLs by 20%
Leverage social media for targeted ad campaigns
Implement SEO strategies to attract more website traffic
Enhance content marketing to generate quality leads
Increase Lead Generation OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Increase Lead Generation OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Increase Lead Generation OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to augment efficiency and precision of treasury operations
OKRs to boost campaign conversion rates via predictive analytics usage
OKRs to successfully mentor a novice product manager
OKRs to bolster Finance Department's role in Corporate Social Responsibility (CSR) drives
OKRs to implement automation in financial reporting
OKRs to improve and Optimize Incident Response
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.