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2 strategies and tactics for Brand Discovery

What is Brand Discovery strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Discovery strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Discovery strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Discovery strategy examples

You will find in the next section many different Brand Discovery tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for launching a new feature for brand discovery

  • ⛳️ Strategy 1: Conduct market research

    • Identify target customer demographics
    • Analyse competitors' similar features
    • Survey existing customers for preferences
    • Identify trending brands in the market
    • Study user behavior analytics on current site
    • Consult industry reports on brand discovery
    • Conduct focus groups with potential users
    • Analyse social media trends relevant to brands
    • Research tech requirements for implementation
    • Determine potential partnerships with new brands

  • ⛳️ Strategy 2: Develop and test the feature

    • Define technical specifications for the feature
    • Draft wireframes and user flows
    • Conduct user experience design reviews
    • Develop a prototype of the feature
    • Implement feedback from initial testing
    • Set up a beta testing group
    • Collect and analyse beta tester feedback
    • Refine the feature based on feedback
    • Conduct performance and security testing
    • Prepare the final version for launch

  • ⛳️ Strategy 3: Create a marketing and launch plan

    • Develop a detailed launch timeline
    • Craft key messaging and value proposition
    • Design promotional materials and content
    • Set up a dedicated landing page
    • Plan an email marketing campaign
    • Coordinate with PR for media coverage
    • Engage influencers to promote the feature
    • Schedule social media posts
    • Organise a launch event or webinar
    • Monitor post-launch user engagement and feedback
brand-discoverymarket-researchmarketerdeveloperproduct-developmentmarketing
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

How to track your Brand Discovery strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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