1 strategies and tactics for Segmentation

What is a Segmentation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Segmentation strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Building your own Segmentation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Segmentation strategy examples

You'll find below a list of Segmentation tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for building an email marketing strategy

  • ⛳️ Strategy 1: Segment your email list

    • Analyse customer data to identify key segments
    • Create specific segments based on demographics
    • Segment based on customer behaviour and purchase history
    • Segment based on engagement levels
    • Develop personalised content for each segment
    • Use A/B testing to refine segment strategies
    • Regularly update and clean your email list
    • Monitor the performance of each segment
    • Use dynamic content to enhance personalisation
    • Send targeted offers to specific segments

  • ⛳️ Strategy 2: Create compelling content

    • Develop a content calendar
    • Use a mix of content types (e.g., promotional, informational, educational)
    • Write engaging subject lines
    • Ensure email content is mobile-friendly
    • Include clear calls-to-action
    • Personalise emails using customer data
    • Incorporate visuals, such as images and videos
    • Use storytelling techniques
    • Provide value with offers, discounts, and exclusive content
    • Test different content approaches to see what resonates

  • ⛳️ Strategy 3: Optimise delivery and performance

    • Choose a reliable email marketing platform
    • Set up a consistent sending schedule
    • Monitor email open and click-through rates
    • Use automated email sequences for drip campaigns
    • Implement email deliverability best practices
    • Test emails for different devices and email clients
    • Analyse email performance data
    • Refine segmentation based on performance insights
    • Continuously test and optimise subject lines
    • Ensure compliance with GDPR and other regulations
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Implement these strategies

Executing your Segmentation strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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