OKR template to boost review count on G2 and Capterra platforms

public-lib · Published 2 months ago

The OKR aims to boost user reviews on G2 and Capterra platforms. The first objective is to mobilize 200 users to write a review by providing them incentives such as special benefits or discounts. This will be encouraged via email notifications and establishment of a program that rewards users for their reviews.

The second objective is to enhance interaction with active users by intensifying request email frequency by 50%. This involves increased email distribution, improving the structure of engaging emails, and evaluating their open rates.

The third objective is to achieve a 25% conversion rate from these request emails to completed reviews. An enhanced email content to ensure it's persuasive and personalized, and a rewarding system for completed reviews similar to the first objective will be employed. Increasing follow-ups for pending requests is another initiative to ensure reviews completion.

Overall, this OKR aims to surge reviews count on G2 and Capterra using a strategic approach of incentivizing users, improving email correspondence, and deliver a high conversion rate of requests to reviews.
  • ObjectiveBoost review count on G2 and Capterra platforms
  • Key ResultIncentivize 200 users to write a review via rewards program
  • TaskGive exclusive benefits or discounts to users for each review
  • TaskPromote the review/rewards program via email and app notifications
  • TaskEstablish a rewards program for user reviews
  • Key ResultIncrease request email frequency to active users by 50%
  • TaskImplement 50% increase in email distribution
  • TaskDevelop strategy for enhanced engagement emails
  • TaskAnalyze email open rates for active users
  • Key ResultAchieve 25% conversion rate from request emails to completed reviews
  • TaskIncrease email follow-ups for pending requests
  • TaskImplement a rewarding system for completed reviews
  • TaskImprove email content to be more persuasive and personal
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