3 customisable OKR examples for User Reviews
What are User Reviews OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Reviews to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Reviews OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable User Reviews OKRs examples
We've added many examples of User Reviews Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to achieve high app store ratings through positive reviews
Increase app store ratings through positive reviews
Maintain overall rating above 4 stars
Increase percentage of 5-star ratings by 15%
Increase number of written reviews by 30%
Increase total app store ratings by 20%
2. OKRs to boost review count on G2 and Capterra platforms
Boost review count on G2 and Capterra platforms
Incentivize 200 users to write a review via rewards program
Give exclusive benefits or discounts to users for each review
Promote the review/rewards program via email and app notifications
Establish a rewards program for user reviews
Increase request email frequency to active users by 50%
Implement 50% increase in email distribution
Develop strategy for enhanced engagement emails
Analyze email open rates for active users
Achieve 25% conversion rate from request emails to completed reviews
Increase email follow-ups for pending requests
Implement a rewarding system for completed reviews
Improve email content to be more persuasive and personal
3. OKRs to boost App Downloads
Boost App Downloads
Garner 500 positive reviews as a result of an effective in-app review and feedback feature
Implement targeted advertising campaign resulting in a 20% increase in app impressions
Analyze data on a regular basis, make necessary adjustments, and optimize the advertising campaign
Identify target audience and define key demographics, interests, and behaviors
Implement tracking mechanisms to monitor app impressions and measure campaign performance
Develop compelling ad creatives with persuasive messaging and visually appealing designs
Increase app store rating by 0.5 stars through improved user experience and bug fixes
Achieve a 30% conversion rate from app store page views to downloads through optimization tactics
User Reviews OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Reviews OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Reviews OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to launch a functional business intelligence platform
OKRs to improve efficiency and effectiveness in QA and training workflows
OKRs to enhance expertise in customer success strategies and methodologies
OKRs to enhance capability as an institutional research analyst in higher education
OKRs to secure two contracts with value at least $300,000
OKRs to successfully complete the end of 1st - 9 weeks
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.