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OKR template to increase youth engagement with Expedia's platform and enhance customer retention

public-lib · Published 2 months ago

Your OKR template

The first objective aims at increasing youth engagement on the Expedia platform and enhancing customer retention by achieving a 10% increase in repeat bookings from users aged 18-24. The strategies to achieve this involve launching a targeted marketing campaign, implementing a loyalty program with special discounts, and improving the booking interface for a seamless user experience.

The second objective focuses on growing the registered user base under the age of 25 by 25%. Execution of this objective entails creating a captivating social media campaign, partnering with influencers popular among the youth, and offering exclusive benefits to registered users below the age of 25.

A third goal seeks to boost social media engagement of posts oriented towards young travellers by 40%. Strategies include generating intriguing content revolving around youth-focused travel destinations, involving influencers from the same demographic to share posts, and utilizing hashtag campaigns for increased post visibility.

Overall, each objective aligns with the main goal of enhancing the engagement of younger age brackets on the Expedia platform and improving customer retention, using a variety of innovative and youth-focused strategies to attract, retain and engage this demographic.
  • ObjectiveObjectiveIncrease youth engagement with Expedia's platform and enhance customer retention
  • Key ResultKRAchieve a 10% increase in repeat bookings from users aged 18-24
  • TaskLaunch a targeted marketing campaign for users aged 18-24
  • TaskImplement a loyalty program offering special discounts on repeat bookings
  • TaskImprove booking interface to ensure a seamless user experience
  • Key ResultKRGrow the amount of registered users under 25 by 25%
  • TaskCreate an engaging social media campaign targeting young audiences
  • TaskCollaborate with influencers popular among under 25-year-olds
  • TaskOffer exclusive benefits for under 25 registered users
  • Key ResultKRBoost social media engagement of posts focused on youth travel by 40%
  • TaskCreate compelling content focusing on youth-oriented travel destinations
  • TaskEngage influencers targeting the same demographic to share posts
  • TaskUtilize hashtag campaigns to increase post visibility
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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