OKR template to establish powerful brand's core messaging and voice
Your OKR template
In the second phase, the selected brand voice is finalized and incorporated into every piece of marketing material by the twelfth week. This involves reviewing and confirming the selected brand voice and updating marketing strategies accordingly. It puts a particular emphasis on alignment across all marketing platforms.
The third critical objective of this OKR is to conduct three focus group sessions within the first six weeks. These sessions seek to gather crucial insights for creating impactful and efficient brand messaging. It involves careful planning in terms of scheduling, participant recruitment, and agenda setting for each session.
Overall, this OKR reflects a user-focused approach to branding, aligning with stakeholders' perception, and ensure effective messaging, all within a specified timeframe. The achievement is measured via percentage completion of each assigned task, providing a clear performance analysis framework.
ObjectiveEstablish powerful brand's core messaging and voice
KRUse feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option- Develop 5 unique brand voice options based on feedback
- Compile feedback on current brand voice from different stakeholders
- KRFinalize and integrate agreed brand voice into all marketing materials by week 12
- Review and confirm the agreed brand voice by week 10
- Update all marketing materials with new brand voice by week 11
- Fully integrate brand voice into marketing strategy by week 12
- KRConduct 3 focus group sessions to get insights on effective brand messaging by week 6
- Schedule and conduct 3 focus group sessions
- Identify and recruit suitable participants for focus group sessions
- Prepare structure and content for each focus group session
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale