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tability.ioWhat are Branding Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Branding Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Branding Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Branding Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish powerful brand's core messaging and voice
ObjectiveEstablish powerful brand's core messaging and voice
KRUse feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option- Develop 5 unique brand voice options based on feedback
- Compile feedback on current brand voice from different stakeholders
- KRFinalize and integrate agreed brand voice into all marketing materials by week 12
- Review and confirm the agreed brand voice by week 10
- Update all marketing materials with new brand voice by week 11
- Fully integrate brand voice into marketing strategy by week 12
- KRConduct 3 focus group sessions to get insights on effective brand messaging by week 6
- Schedule and conduct 3 focus group sessions
- Identify and recruit suitable participants for focus group sessions
- Prepare structure and content for each focus group session
OKRs to establish credibility and recognition as a successful mentor and career guide
- ObjectiveEstablish credibility and recognition as a successful mentor and career guide
- KRSuccessfully guide 10 individuals in their chosen career paths
- Monitor progress and provide regular feedback for improvement
- Develop personalized career development plans for each individual
- Provide one-on-one career counseling for individual path planning
- KRReceive at least a 4-star rating on mentorship from each individual
- Continuously enhance communication and listening skills
- Provide personalized guidance tailored to each individual's needs
- Seek feedback regularly and adjust mentorship style accordingly
- KRPromote personal brand by publishing 5 insightful articles on career guidance
- Identify key topics of interest on career guidance
- Publish and promote articles via social media platforms
- Draft and finalize five insightful articles
OKRs to establish a powerful and influential personal brand
- ObjectiveEstablish a powerful and influential personal brand
- KRIncrease LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- KRSecure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
OKRs to establish consistent branding across all company platforms
- ObjectiveEstablish consistent branding across all company platforms
- KRImplement branding guidelines for all marketing materials by 40% within Q1
- Apply branding guidelines to 40% of marketing materials
- Train marketing team on new branding principles
- Develop comprehensive branding guidelines playbook
- KRTrain 100% of designers on standardized branding guidelines by Q1
- Schedule all designers for training sessions
- Monitor and track completion of trainings
- Identify available branding guideline training programs
- KREnsure 85% of existing digital content aligns with new branding standards by Q1 end
- Update unaligned content to meet new standards
- Review existing digital content for branding alignment
- Verify alignment level reaches 85%
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
- KRImprove trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- KRIncrease brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- KRComplete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
OKRs to elevate WorldFirst brand globally on social platforms
- ObjectiveElevate WorldFirst brand globally on social platforms
- KRAchieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- KRGenerate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- KRIncrease international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
OKRs to establish a strong personal brand for Carnevali's human management and project endeavors
- ObjectiveEstablish a strong personal brand for Carnevali's human management and project endeavors
- KRNetwork with 50 professionals in the industry to foster strategic partnerships
- Identify 50 professionals of interest in the industry
- Initiate contact via emails or professional networks
- Schedule meetings to discuss potential partnerships
- KRBuild a robust website showcasing my expertise and past projects
- Develop and design website using a reliable platform
- Gather information about past projects and relevant experience
- Outline a clear, concise site structure with dedicated sections
- KRCreate and implement a social media marketing strategy to increase brand awareness
- Determine target audience and their preferred social media platforms
- Schedule and monitor regular posts to maximize visibility
- Develop engaging content tailored to each platform
How to write your own Branding Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Branding Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Branding Team OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Branding Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop a fair, competitive salary, benefits and housing strategy
- OKRs to bolster and develop robust internal and external partnerships
- OKRs to enhance wire harnesses through prototyping and continuous improvement
- OKRs to enhance gender diversity across all layers of the organization
- OKRs to efficiently migrate services and databases to Google Cloud
- OKRs to enhance the quality of project rules