2 customisable OKR examples for Advertising Platforms
What are Advertising Platforms OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising Platforms. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Advertising Platforms OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Advertising Platforms OKRs examples
We've added many examples of Advertising Platforms Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance tracking and reporting of ads and website engagement using automation
Enhance tracking and reporting of ads and website engagement using automation
Implement an automated tracking system for ads across all platforms achieving 100% coverage
Integrate the software across all advertising platforms
Train the marketing team on using the selected software
Research and select suitable automated ad tracking software
Ensure 100% accuracy in automated ad and engagement statistics reporting
Implement meticulous tracking codes in each ad
Regularly audit and debug the automated system
Develop a rigorous data verification process
Increase automated website engagement reports by 30% for better insights
Implement improved tracking systems within the website
Develop detailed, comprehensive engagement reports
Optimize existing automation processes for efficiency
2. OKRs to boost followers on all social media platforms
Boost followers on all social media platforms
Raise YouTube subscription by 50%
Actively engage with subscribers through comments and live videos
Consistently promote subscription in video intros/outros
Create engaging content tailored to target audience interests
Increase Twitter followers by 25%
Follow, like, and interact with relevant profiles
Run targeted Twitter ads to gain followers
Create engaging daily tweets involving trending topics
Achieve a 30% increase in Instagram followers
Launch a targeted advertising campaign on Instagram to attract new followers
Collaborate with influencers popular among your target audience
Regularly post engaging and high-quality content on your profile
Advertising Platforms OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Advertising Platforms OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Advertising Platforms OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement a comprehensive, reliable backup system
OKRs to enhance analytical thinking and problem-solving skills
OKRs to execute seamless Data Migration aligned with project plan
OKRs to improve Continuous Integration process efficiency
OKRs to enhance internal controls for a zero-deficiency internal audit
OKRs to increase efficiency and effectiveness of product development through continuous process improvement
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.