Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Company Revenue OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Company Revenue to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Company Revenue OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Company Revenue OKRs examples
You will find in the next section many different Company Revenue Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost overall company revenue
ObjectiveBoost overall company revenue
KRRoll out 2 new revenue-driving products or services
Train staff on product details and selling techniques- Develop comprehensive marketing strategy for each new product or service
- Launch customer awareness and engagement campaigns
- KRIncrease sales by 25% over previous quarter
- Improve customer service to boost repeat purchases
- Implement an aggressive cross-selling and upselling strategy
- Launch a targeted marketing and advertising campaign
- KRDecrease operational costs by 10%
- Negotiate lower prices with suppliers
- Streamline processes to increase staff productivity
- Implement energy-saving measures to reduce utility bills
OKRs to achieve a 2x increase in company revenue
- ObjectiveAchieve a 2x increase in company revenue
- KRReduce operating costs by 15%
- Implement energy-saving measures across the business
- Review and negotiate supplier contracts for better rates
- Streamline operations to increase efficiency
- KRIntroduce 2 new high-margin products or services
- Develop a well-strategized launch plan for the new products
- Identify potential high-margin products or services within the market
- Implement a comprehensive marketing strategy to promote the products
- KRImprove sales conversion rate by 10%
- Train sales team in advanced closing techniques
- Implement a consistent follow-up strategy
- Enhance product presentation on all platforms
OKRs to increase overall company revenue
- ObjectiveIncrease overall company revenue
- KRImprove product up-sell rate by 15% for existing customers
- Streamline and personalize the online shopping experience
- Enhance customer service and loyalty programs
- Implement targeted promotional campaigns for existing customers
- KRReduce operational costs by 10% through process optimization and automation
- Implement automation technologies to reduce manual labor costs
- Regularly evaluate and update automation strategies for continuous improvement
- Identify and eliminate inefficiencies in current operational processes
- KRGenerate an additional $100K in sales from new customer acquisitions
- Develop and implement targeted marketing campaigns
- Boost referrals by incentivizing existing customers
- Prioritize high-value customer acquisition strategies
OKRs to increase revenue streams for the company
- ObjectiveIncrease revenue streams for the company
- KRIncrease average order value by 10%
- Introduce upselling and cross-selling strategies on desirable products
- Develop enticing bundle deals and promotions
- Implement a loyalty program with order-value-based rewards
- KRBoost customer retention rate by 15%
- Regularly seek customer feedback and implement improvements
- Improve customer service responsiveness and quality
- Implement a customer loyalty program with exclusive benefits
- KRLaunch 3 new profitable products or services
- Develop prototypes and test each for feasibility and profitability
- Execute effective marketing and sales strategies for launch
- Conduct market research to identify viable product or service options
OKRs to increase company-wide revenue
- ObjectiveIncrease company-wide revenue
- KRElevate product revenue by 15% via new customer acquisition initiatives
- Implement robust promotional outreach specifically targeting potential customers
- Fine-tune product features based on market research data
- Develop and launch new customer focused marketing strategies
- KREnhance service revenue by 12% through cross-selling and up-selling activities
- Implement incentives encouraging team's cross-selling activities
- Train staff in effective up-selling and cross-selling tactics
- Develop new bundled product and service offers
- KRBoost gross margin by 10% through systematic cost reduction strategies
- Streamline product development to reduce associated costs
- Negotiate better terms with suppliers to decrease material costs
- Implement more efficient operational processes to reduce wasted resources
OKRs to boost the company's overall revenue
- ObjectiveBoost the company's overall revenue
- KRIncrease product sales by 15%
- Enhance product visibility on online platforms
- Develop and implement targeted marketing strategies
- Improve customer engagement and feedback process
- KRDecrease operational costs by 10%
- Implement energy efficiency measures across all departments
- Negotiate better terms with suppliers and vendors
- Trim down unnecessary staff overtime
- KRLaunch 2 new profitable products
- Finalize and launch the new products
- Develop marketing strategy for new products
- Identify and research potential profitable products
OKRs to increase overall company revenue
- ObjectiveIncrease overall company revenue
- KRReduce operational expenditures by 10% for increased profit margins
- Identify inefficient processes and implement cost-saving improvements
- Negotiate lower prices with suppliers and service providers
- Reduce unnecessary business travels and meetings
- KRLaunch new 2 revenue streams and achieve 15% revenue contribution from them
- Develop robust business plans for each stream
- Identify profitable markets to establish new revenue streams
- Implement, monitor, and adjust strategies to achieve 15% revenue
- KRBoost product sales by 20% through enhanced marketing strategies
- Develop targeted social media advertisement campaigns
- Conduct SEO optimization for product listings
- Implement email marketing with promotional content
OKRs to increase company revenue and enhance the organizational environment
- ObjectiveIncrease company revenue and enhance the organizational environment
- KRImprove employee satisfaction score by 20% through work culture enhancement programs
- Promote transparency with effective communication channels
- Create a system for employee recognition and rewards
- Implement weekly team-building activities or exercises
- KRReduce staff turnover rate by 15% through strategic initiatives
- Create an engaging and positive work environment
- Increase employee compensation and benefits
- Implement a comprehensive employee development program
- KRBoost sales to achieve a $225k revenue increment
- Implement upselling strategies to increase average order value
- Implement a referral program to attract new customers
- Optimize marketing campaigns for better audience targeting
OKRs to increase company's total revenue to 10,000,000 dollars
- ObjectiveIncrease company's total revenue to 10,000,000 dollars
- KRRetain 90% of existing clients through improved customer service
- Implement regular customer satisfaction surveys
- Train staff in advanced customer service skills
- Develop a loyalty rewards program
- KRImplement cost reduction measures to save 15% expenditure
- Negotiate better terms with suppliers and service providers
- Identify non-essential expenses and eliminate or reduce them
- Implement energy-saving initiatives in the office
- KRBoost sales by 25% through targeted marketing campaigns
- Identify key demographic for targeted marketing efforts
- Develop personalized marketing campaign for identified demographic
- Implement and monitor campaign success, adjusting as needed
OKRs to establish a strong sales culture within the company
- ObjectiveEstablish a strong sales culture within the company
- KRTrain 80% of our sales team in consultative selling techniques
- Create a schedule to accommodate 80% of the sales team
- Implement regular tracking and accountability measures post-training
- Identify a training provider specializing in consultative selling techniques
- KRAchieve a 15% increase in quarterly sales revenue
- Implement innovative promotional campaigns to boost product visibility
- Improve customer service to foster repeat business
- Develop upselling strategies for existing customers
- KRIncrease weekly team sales meetings to 100% participation
- Implement mandatory attendance policy for all sales meetings
- Schedule meetings at convenient times for team members
- Send reminder notifications before every meeting
Company Revenue OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Company Revenue OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Company Revenue OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase new offering adoption to 50% of our userbase
- OKRs to develop AI chat GPT for convention
- OKRs to optimize the performance of our venture capital portfolio
- OKRs to optimize PATTERNS's water resource sustainability and quality
- OKRs to enhance overall customer satisfaction levels
- OKRs to enhance ATM availability through sustainable power