4 customisable OKR examples for Corporate Communications

What are Corporate Communications OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Corporate Communications to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Corporate Communications OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Corporate Communications OKRs examples

You will find in the next section many different Corporate Communications Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to boost employees' understanding of corporate culture and core values

Boost employees' understanding of corporate culture and core values
Conduct three engaging workshops on firm's culture and values
Organize appropriate logistics and facilities for the workshops
Develop comprehensive, engaging content for each workshop
Choose relevant subjects pertaining to firm's culture and values
Implement a quarterly recognition program based on core values engagement
Develop criteria for recognising value engagement
Create a reward distribution plan for recognised employees
Identify and define company's core values clearly
Measure a 15% increase in correct answers on our cultural awareness quiz
Evaluate and compare new quiz results
Implement cultural awareness training sessions
Establish baseline data from current quiz results

Implement this OKR

2. OKRs to to enhance and maximize business stakeholder engagement

To enhance and maximize business stakeholder engagement
Increase interaction rate on professional social networks by 30%
Increase frequency of timely and relevant posts
Initiate networking events and online discussions
Develop and implement engaging content strategy regularly
Secure 15% increase in returning clients through improved communication strategies
Implement weekly newsletters highlighting service benefits and company updates
Offer personalized follow-ups to assess client satisfaction post-service
Launch engaging client loyalty program with exclusive benefits
Arrange and execute two productive stakeholder meetings monthly
Develop and distribute agenda prior to meetings
Identify key stakeholders to include in monthly meetings
Schedule two monthly meetings accommodating stakeholders' availability

stakeholder-engagement client-retention social-media-manager client-service-manager corporate-communications-team client-relations-team

Implement this OKR

3. OKRs to improve overall HR efficiency and employee satisfaction

Improve overall HR efficiency and employee satisfaction
Reduce time-to-hire by 20%
Implement streamlined, efficient hiring processes
Develop and provide virtual interview capabilities
Utilize AI for initial candidate screening
Increase employee engagement survey scores by 15%
Enhance internal communication about company goals and progress
Recognize and reward employee achievements regularly
Implement a team-building program to strengthen employee relationships
Implement at least two new employee well-being initiatives
Develop and launch the chosen initiatives
Research different types of employee well-being initiatives
Select two initiatives that will best support our team

efficiency employee-satisfaction hr-manager corporate-communicator hr-team internal-communications-team

Implement this OKR

4. OKRs to enhance overall employee engagement across the organization

Enhance overall employee engagement across the organization
Increase survey response rates for engagement measures by 30%
Personalize survey invitation emails to increase interest
Implement incentives to motivate more survey participation
Simplify survey design for easier comprehension and completion
Achieve 15% uplift in off-duty voluntary corporate initiatives participation
Develop enticing incentives for participants in corporate initiatives
Organize engaging and accessible initiatives suitable for all staff
Promote off-duty voluntary initiatives through internal communication
Drive up positive responses to employee satisfaction items by 20%
Enhance communication channels for better transparency and understanding
Implement regular recognition and reward programs for staff achievements
Facilitate team building activities to improve team coherence

employee-engagement corporate-initiatives employee-engagement-coordinator hr-manager human-resources internal-communications

Implement this OKR

Corporate Communications OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Corporate Communications OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Corporate Communications OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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