2 customisable OKR examples for Engagement Rate Increase
What are Engagement Rate Increase OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Rate Increase. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Engagement Rate Increase OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Engagement Rate Increase OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Rate Increase. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to elevate campaign quality and maintain consistency across all platforms
Elevate campaign quality and maintain consistency across all platforms
Obtain a 90% satisfaction score from client feedback on campaign aesthetics
Regularly update and refine the aesthetic details as per client needs
Implement client’s suggestions and feedback in the designs
Hold brainstorming sessions about campaign's visual design improvements
Increase campaign engagement rate by 25% on all platforms
Enhance targeting efforts to reach core demographic
Utilize A/B testing to optimize engagement
Implement diverse content strategy across all platforms
Launch a minimum of 5 campaigns per platform, each exceeding previous conversion rates
Monitor and optimize campaigns to surpass old rates
Create 5 unique campaigns for each platform
Identify successful past campaigns for benchmarking
2. OKRs to improve customer show rate to increase value time efficiency
Improve customer show rate to increase value time efficiency
Implement an effective appointment reminder system to decrease customer forgetfulness by 10%
Research best appointment reminder software options
Train staff on using the new system
Implement follow-up strategies post-appointment
Reduce no-show rate by 15% through enhanced customer engagement
Implement automated reminders for appointments via phone or email
Initiate personal follow-ups to understand reasons for missed appointments
Develop a loyalty program to incentivize regular attendance
Incorporate a reward system to incentivize 20% more customers to show up
Design a customer point system for frequent visits
Publicize rewards program via social media or email
Implement a referral bonus for existing customers
Engagement Rate Increase OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Engagement Rate Increase OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Rate Increase OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop paid acquisition channels
OKRs to streamline ticket resolution process in DACH region
OKRs to be the employer of choice in our industry
OKRs to boost efficiency in preparing financial statements
OKRs to innovate healthcare to improve human well-being
OKRs to construct an interactive dashboard in Tableau
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.