3 customisable OKR examples for Market Leadership
What are Market Leadership OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Leadership to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Market Leadership OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Market Leadership OKRs examples
You will find in the next section many different Market Leadership Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to strengthen platform performance and maintain market leadership
Strengthen platform performance and maintain market leadership
Increase platform uptime to 99.99% to ensure operational readiness
Conduct regular preventive maintenance to avoid outages
Implement automated system monitoring for constant vigilance
Improve server redundancy to reduce single-points-of-failure
Reduce customer complaints by 20% by enhancing platform stability and functionalities
Conduct regular maintenance checks to ensure platform stability
Implement timely fixes for identified bugs and issues
Update platform features to improve user experience
Onboard 200 new high-value clients to expand market dominance
Implement follow-up strategy to ensure satisfaction
Identify and target potential high-value clients
Develop personalized onboarding programs
2. OKRs to establish myself as a thought leader in my field
Establish myself as a thought leader in my field
Build strategic network by connecting with 20 key influencers in the field
Identify 20 key influencers in your field for potential networking
Reach out to influencers via email or social platforms
Engage regularly with these influencers to foster and maintain connections
Speak at 3 major industry conferences or webinars to share insights
Identify and contact 3 major industry conferences or webinar organizers
Schedule and confirm speaking arrangements with organizers
Prepare insightful and engaging presentations
Publish five in-depth articles on industry-relevant topics in reputable journals
Identify five industry-relevant topics for articles
Submit articles to reputable journals
Write the five in-depth articles
3. OKRs to secure leadership in POS and online payment solutions market
Secure leadership in POS and online payment solutions market
Increase total volume of digital payments processed by 40%
Develop promotional incentives for customers using digital payments
Improve the website's UX for a seamless payment process
Implement new digital payment methods such as mobile payments or cryptocurrencies
Boost customer satisfaction with transaction process by achieving 85% positive feedback
Implement a feedback system post-purchase for immediate customer response
Address customer complaints promptly to improve satisfaction rate
Streamline checkout process for quicker, more efficient customer transactions
Expand merchant partnerships by 25% for the broader POS ecosystem
Schedule and conduct meetings with target merchants
Develop attractive partnership proposals for merchant contenders
Research and identify potential new merchant partners
Market Leadership OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Market Leadership OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Leadership OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance data analytics and automate reporting procedures
OKRs to establish robust security controls for DHS/ATO and NATO contracts
OKRs to increase weekly reading habits
OKRs to enhance product compatibility for Windows and Linux platforms
OKRs to amplify enterprise producer engagement
OKRs to establish process improvement to reduce audit adjustments entries
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.