2 customisable OKR examples for Product Discovery
What are Product Discovery OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Discovery to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Discovery OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Discovery OKRs examples
You'll find below a list of Objectives and Key Results templates for Product Discovery. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance product discovery for improved client engagement
Enhance product discovery for improved client engagement
Amplify conversion rate from product discovery by 15%
Improve website navigation for better product discovery
Enhance product descriptions for clarity and attractiveness
Implement targeted ad campaigns to reach potential customers
Boost discovery page views by 30%
Implement SEO strategies to improve discovery page rankings
Promote discovery page on social media platforms
Update site with engaging and relevant content
Increase product demo sign-ups by 20%
Offer incentives for demo sign-ups
Enhance visibility of demo sign-up option on product website
Implement targeted advertising for product demos
2. OKRs to enhance product value and user discovery speed
Enhance product value and user discovery speed
Increase customer satisfaction rate by 20% through product enhancements
Conduct regular quality checks for product enhancements
Implement customer feedback into product improvement plans
Train customer service to address product-related queries effectively
Increase product conversion rate by 10% through user-centric design improvements
Research market trends and consumer preferences in product design
Implement design changes based on research data
Test and analyze results for design improvements
Lower average time-to-value for new users by 15% with improved onboarding process
Implement a well-structured induction program for new users
Create engaging, user-friendly tutorial videos for swift learning
Simplify the initial login process for user convenience
Product Discovery OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Discovery OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Discovery OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance team efficiency in managing Kubernetes across the organization
OKRs to craft a compelling and successful business case
OKRs to enhance collaboration and performance in the marketing team
OKRs to boost global visibility of our brand
OKRs to boost employee retention across all departments
OKRs to enhance safety layout and procedures to level 4 standards
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.