OKR template to decrease user acquisition cost for our mobile app
Your OKR template
To improve ad click-through rate by 15%, initiatives such as regular monitoring, analysis, and optimization of campaign performance, implementing targeted ad campaigns based on identified personas, and researching customer behavior to create detailed audience personas will be used.
The second outcome aims to reduce the acquisition cost per user by 25%. This will be achieved by enhancing ad campaign targeting precision, analyzing and optimizing current marketing strategies and enhancing customer retention strategies.
The third outcome focuses on increasing organic app downloads by 30%. This will be possible through promotion via user reviews and ratings, developing compelling app descriptions and attractive icons, and conducting keyword research to improve app store search ranking.
ObjectiveDecrease user acquisition cost for our mobile app
KRImprove advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- KRReduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- KRIncrease organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale