OKR template to drive two new revenue streams via food delivery app advertising

public-lib · Published 11 days ago

The OKR focuses on driving two additional revenue sources through food delivery applications. The stated objective includes partnering with top local restaurants and promoting ads on the app. The key results anticipated are establishing advertising partnerships with the ten best local eateries and increasing app advertisement sales by 20%.

The second desirable outcome involves bringing innovative ad schemes to attract new potential advertisers interested in mobile app marketing. These ad campaigns must be persuasive while serving the clients' needs. This strategy intends to significantly increase advertising on the application, thereby driving up revenues.

The third crucial outcome aims to convert 15% of the app's free users to premium subscribers. This is planned to be executed through meticulous monitoring of conversion rates, meaningfully adjusting campaigns accordingly. Thereby retaining the users who frequently use the free features and urging them to become premium subscribers.

Lastly, an engaging premium promotional campaign is in the pipeline as a vital initiative. This campaign aims to target audience demographics which frequently use the app's free features. The objective is to encourage these frequent users to switch to the premium version, consequently driving up sales.
  • ObjectiveObjectiveDrive two new revenue streams via food delivery app advertising
  • Key ResultKRCollaborate with top 10 local restaurants for exclusive ad partnerships
  • TaskInitiate contact and pitch to targeted restaurants
  • TaskDevelop pitch for exclusive ad partnership proposal
  • TaskCompile list of top 10 local restaurants for partnership
  • Key ResultKRIncrease app ad sales by 20% by introducing fresh ad schemes
  • TaskInitiate outreach and sales meetings with prospective clients
  • TaskIdentify potential new advertisers interested in mobile app marketing
  • TaskDevelop compelling, innovative ad scheme options
  • Key ResultKRConvert at least 15% of free users to premium subscription by specific campaigns
  • TaskMonitor conversion rates and adjust campaigns accordingly
  • TaskDevelop an engaging premium promotional campaign
  • TaskIdentify targeted audience who frequently uses free features
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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