4 customisable OKR examples for Advertising Partnerships

What are Advertising Partnerships OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advertising Partnerships. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Advertising Partnerships OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Advertising Partnerships OKRs examples

We've added many examples of Advertising Partnerships Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to drive two new revenue streams via food delivery app advertising

2. OKRs to expand lour brand's presence through impactful outreach

3. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

4. OKRs to boost overall brand visibility

Advertising Partnerships OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Advertising Partnerships OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Advertising Partnerships OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to successfully transition from monolith to microservices architecture
  monolithmicroservicestech-architectmigration-project-managertechnology-infrastructure-teammigration-planning-team
• OKRs to enhance triggering and conversion rates through effective marketing strategies
  conversion-ratesemail-marketingmarketing-strategistcontent-developerdigital-marketingcontent-production
• OKRs to become proficient in Cisco switches configuration and the Headsup app project
  cisco-switchesheadsup-appnetwork-engineerproject-managernetwork-engineering-teamproject-management-team
• OKRs to improve compliance reviews process
  compliance-automationpolicy-adherencecompliance-officercompliance-reviewercompliance-review-teamtraining-and-development-team
• OKRs to generate twelve impactful news posts
  curated-news-postswell-researched-articlescontent-creatorproofreadercontent-teameditorial-team
• OKRs to establish a comprehensive Design System Foundation
  design-system-foundationdesign-component-standardizationdesign-workshop-trainerdesign-component-evaluatordesign-system-expertsdesign-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples