3 customisable OKR examples for Sales Reports

What are Sales Reports OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Reports to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Reports OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Sales Reports OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Reports. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to successfully migrate sales reports to in-house frontend and data warehouse cube

  • ObjectiveSuccessfully migrate sales reports to in-house frontend and data warehouse cube
  • Key ResultSuccessfully transition 75% of sales reports to the new system
  • TaskTrain sales team on the new system
  • TaskIdentify and review current sales reports for transition
  • TaskAudit transition progress to ensure 75% target
  • Key ResultTrain 90% of users on the new system demonstrating proficiency in tasks
  • TaskIdentify the users who need training on the new system
  • TaskImplement the training program and track user proficiency levels
  • TaskDevelop a comprehensive training program showcasing system tasks
  • Key ResultComplete the design and coding of the in-house frontend by such date
  • TaskConduct efficient coding for the finalized design layout
  • TaskTest, debug, and launch the completed frontend by the due date
  • TaskFinalize the design layout and UI/UX for the frontend

2OKRs to deepen understanding of customer needs

  • ObjectiveDeepen understanding of customer needs
  • Key ResultImplement changes in 2 products based on customer feedback for improved user experience
  • TaskDesign alterations in 2 products based on feedback
  • TaskReview customer feedback for the specific product changes
  • TaskRoll out changes for users and monitor feedback
  • Key ResultConduct 20 customer feedback surveys each week to gather data on customer preferences
  • TaskDraft and finalize a comprehensive customer feedback survey
  • TaskAnalyze and record feedback data weekly
  • TaskAssign team members to conduct four surveys daily
  • Key ResultAnalyze sales reports weekly to identify top selling products and user behavior
  • TaskIdentify top selling products from weekly reports
  • TaskReview sales reports every week
  • TaskTrack user behavior trends from weekly sales data

3OKRs to successful migration of sales reports from Metabase to Cube.js

  • ObjectiveSuccessful migration of sales reports from Metabase to Cube.js
  • Key ResultComplete migration and validate data integrity for all reports by week 10
  • Key ResultConvert 50% of longitudinal sales reports to Cube.js by week 6
  • Key ResultIdentify and document all features needed in Cube.js by the second week
  • TaskAnalyze and prioritize each feature's necessity
  • TaskWrite detailed documentation for each feature
  • TaskList all required features for Cube.js

Sales Reports OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sales Reports OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Reports OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

Quick nav