Get Tability: OKRs that don't suck | Learn more →

4 examples of Data Quality metrics and KPIs

What are Data Quality metrics?

Identifying the optimal Data Quality metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Data Quality metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Data Quality metrics and KPIs

Metrics for Monitor data growth accuracy

  • 1. Total Data Volume

    The total amount of data stored in a database or system, measured in gigabytes or terabytes

    What good looks like for this metric: Evaluated monthly; varies by industry

    Ideas to improve this metric
    • Regularly audit stored data
    • Use data compression techniques
    • Implement data archiving policies
    • Evaluate data storage solutions
    • Automate data clean-up processes
  • 2. Growth Rate of Data Volume

    The percentage increase in data over a specific period, typically month-over-month

    What good looks like for this metric: Generally should not exceed 5% monthly

    Ideas to improve this metric
    • Review data input processes
    • Set growth targets
    • Analyse growth trends
    • Identify unnecessary data accumulation
    • Implement stricter data entry policies
  • 3. Percentage of Duplicate Records

    The proportion of records that appear more than once in a database

    What good looks like for this metric: Aim for less than 1% duplication

    Ideas to improve this metric
    • Use data deduplication tools
    • Standardise data entry fields
    • Conduct regular data audits
    • Train staff on data entry
    • Implement unique identifiers
  • 4. Data Accuracy Rate

    The percentage of data that is correct and free from error

    What good looks like for this metric: Should be above 95%

    Ideas to improve this metric
    • Conduct regular data quality checks
    • Provide data entry training
    • Utilise automated validation tools
    • Standardise data formats
    • Implement error logging
  • 5. Record Completeness Rate

    The percentage of records that have all required fields filled out

    What good looks like for this metric: Should remain above 90%

    Ideas to improve this metric
    • Ensure all required fields are filled
    • Review and update data entry templates
    • Implement data input checks
    • Improve user data input interfaces
    • Incentivise complete data entry

Metrics for Data governance effectiveness

  • 1. Data quality score

    Represents the accuracy, completeness, and reliability of data. Calculated by evaluating data against predefined quality criteria.

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Implement data validation rules
    • Conduct regular data quality audits
    • Utilise data cleansing tools
    • Ensure consistent data entry procedures
    • Provide regular training for data handlers
  • 2. Compliance rate

    Measures the percentage of data processes in compliance with relevant regulations and policies.

    What good looks like for this metric: 98% or higher

    Ideas to improve this metric
    • Establish clear data governance policies
    • Regularly review and update compliance guidelines
    • Implement automated compliance monitoring tools
    • Conduct periodic compliance training
    • Schedule regular internal audits
  • 3. Data breach incidents

    Tracks the number of data breaches or security incidents within a specified period.

    What good looks like for this metric: Zero breaches

    Ideas to improve this metric
    • Strengthen data security protocols
    • Conduct regular vulnerability assessments
    • Use encryption for sensitive data
    • Implement multi-factor authentication
    • Train employees on security best practices
  • 4. Data access control

    Measures the effectiveness of access controls by tracking unauthorised access attempts.

    What good looks like for this metric: Less than 2% unauthorised attempts

    Ideas to improve this metric
    • Regularly review and update access control policies
    • Implement role-based access control
    • Monitor and log access attempts
    • Conduct regular access audits
    • Use secure authentication methods
  • 5. Data retention adherence

    Assesses how closely data retention practices align with data governance policies.

    What good looks like for this metric: 100% adherence

    Ideas to improve this metric
    • Develop and communicate clear data retention policies
    • Implement automated data retention tools
    • Regularly review data retention schedules
    • Conduct training on data retention practices
    • Monitor and enforce compliance with retention policies

Metrics for Work Performance Evaluation

  • 1. Daily Call Logs

    The number of calls made or received in a day logged for performance assessment

    What good looks like for this metric: 100 calls per day

    Ideas to improve this metric
    • Set daily or hourly call targets
    • Use scheduling tools to manage call times
    • Incorporate script templates to shorten call times
    • Develop listening skills to enhance understanding
    • Regularly review call outcomes for feedback
  • 2. LinkedIn Reach Outs

    The number of professional connections and messages sent over LinkedIn to potential clients or partners

    What good looks like for this metric: 20 reach outs per day

    Ideas to improve this metric
    • Create personalised messages for each connection
    • Leverage mutual connections for introductions
    • Join relevant LinkedIn groups for expanded reach
    • Post relevant content regularly to increase visibility
    • Set aside dedicated time each day for LinkedIn activities
  • 3. Cost Effectiveness

    The ratio of incentives offered to overall recruit expenses to ensure cost efficiency

    What good looks like for this metric: Incentives below 30% of overall costs

    Ideas to improve this metric
    • Review and adjust incentive plans regularly
    • Seek alternatives like recognition programs instead of financial incentives
    • Analyse cost-benefit of current incentive structures
    • Negotiate better terms with vendors or service providers
    • Implement performance-based incentives
  • 4. Task Completion

    The percentage of tasks completed on time, indicating productivity

    What good looks like for this metric: 95% task completion rate

    Ideas to improve this metric
    • Prioritise tasks using a ranking system
    • Break larger tasks into smaller, manageable steps
    • Utilise project management tools to track progress
    • Set tight deadlines and adhere to them
    • Delegate tasks where possible to ensure efficiency
  • 5. Onboarded Recruits

    The number of new hires successfully onboarded within a specified time frame

    What good looks like for this metric: 5 new recruits onboarded per month

    Ideas to improve this metric
    • Streamline onboarding documentation processes
    • Provide detailed training sessions for recruits
    • Ensure all team members are prepared to support new hires
    • Offer feedback sessions to address recruit difficulties
    • Regularly update onboarding procedures

Metrics for Quality Assurance in Finance

  • 1. Defect Rate

    The percentage of products or services that have defects relative to the total produced, often calculated by dividing the number of defective units by the total number of units produced.

    What good looks like for this metric: Typically less than 1%

    Ideas to improve this metric
    • Implement stricter quality control processes
    • Enhance staff training initiatives
    • Conduct regular audits and inspections
    • Utilise root cause analysis tools
    • Increase customer feedback collection
  • 2. First Pass Yield (FPY)

    The percentage of products manufactured correctly and to specification the first time through the process without using rework.

    What good looks like for this metric: 85%-95%

    Ideas to improve this metric
    • Improve process documentation
    • Increase equipment maintenance frequency
    • Optimise employee onboarding and training
    • Reduce process variability
    • Incorporate automated quality checks
  • 3. Customer Complaint Rate

    The number of customer complaints received over a specific period divided by the number of transactions within that period.

    What good looks like for this metric: Less than 5 per 1,000 transactions

    Ideas to improve this metric
    • Improve after-sales support
    • Analyse customer feedback for trends
    • Maintain open communication channels
    • Enhance product/service quality
    • Regularly revise protocols based on feedback
  • 4. Audit Compliance Rate

    The percentage of audits that pass compliance checks relative to the total number of audits conducted.

    What good looks like for this metric: Above 95%

    Ideas to improve this metric
    • Regularly update compliance training for staff
    • Automate compliance tracking
    • Engage third-party compliance experts
    • Conduct more frequent internal audits
    • Develop corrective action plans for identified issues
  • 5. Corrective Action Effectiveness

    Measures the success of implemented corrective actions, determined by the reduction in defects and issues post implementation.

    What good looks like for this metric: Reduction in issues by at least 75%

    Ideas to improve this metric
    • Utilise a robust change management process
    • Track and measure results of actions
    • Ensure clear communication of changes to all stakeholders
    • Perform regular follow-up checks
    • Encourage continuous improvement culture

Tracking your Data Quality metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents