4 strategies and tactics for Customer Base

What is a Customer Base strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Customer Base strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Building your own Customer Base strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Customer Base strategy examples

You will find in the next section many different Customer Base tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for growing service revenue 3x in 5 years

  • ⛳️ Strategy 1: Expand customer base

    • Conduct market research to identify new target audiences
    • Develop and implement a targeted marketing campaign
    • Offer promotions and discounts for first-time customers
    • Create referral programmes to encourage existing customers to bring in new ones
    • Attend industry trade shows and networking events
    • Improve online presence through SEO and social media marketing
    • Collaborate with complementary businesses for cross-promotions
    • Solicit and act on customer feedback to improve services
    • Launch a loyalty programme to retain customers
    • Expand service offerings to appeal to a broader audience

  • ⛳️ Strategy 2: Enhance service quality

    • Invest in employee training and development
    • Implement a robust customer feedback system
    • Monitor and analyse service performance metrics
    • Incorporate technology to streamline processes
    • Offer customised service packages to meet diverse needs
    • Set up a quality control team to ensure consistent service delivery
    • Introduce a 24/7 customer support system
    • Create comprehensive service manuals and protocols
    • Regularly update and improve service offerings
    • Reward employees who deliver exceptional service

  • ⛳️ Strategy 3: Increase pricing strategically

    • Conduct a competitive analysis to understand market pricing
    • Introduce tiered pricing options to cater to different budgets
    • Communicate value propositions clearly to justify price increases
    • Offer premium services or add-ons for higher price points
    • Implement a gradual pricing increase plan
    • Use customer segmentation to tailor pricing strategies
    • Offer bundled services at a discounted rate
    • Monitor customer reactions and adjust pricing accordingly
    • Leverage testimonials and case studies to demonstrate value
    • Regularly review and adjust pricing based on market trends
customer-baseservice-qualitymarketing-specialistquality-control-managercustomer-supportpricing-analysis
Implement these strategies

Strategies and tactics for navigating customer retention post first year

  • ⛳️ Strategy 1: Optimise onboarding process

    • Create a welcome email series that guides new customers through the Yoast SEO academy
    • Develop beginner-friendly tutorials and resources specifically for first-year customers
    • Offer personalised onboarding webinars to address new customers’ unique needs
    • Implement a customer success team to provide support during the first year
    • Collect feedback regularly from new customers to identify pain points
    • Develop a customer onboarding checklist to ensure nothing is missed
    • Create a dedicated onboarding section on the website for easy access to resources
    • Utilise video content to make onboarding more engaging
    • Create an FAQ resource based on common questions new customers have
    • Schedule follow-up calls or emails at key points during the first year to check in on progress

  • ⛳️ Strategy 2: Enhance engagement through continuous learning

    • Provide exclusive access to advanced courses in the Yoast SEO academy for first-year customers
    • Host monthly webinars on different aspects of SEO tailored to new customers
    • Create a community forum for peer support and knowledge sharing
    • Develop a rewards programme for customers who complete courses in the academy
    • Offer one-on-one mentoring sessions with SEO experts for first-year customers
    • Introduce a customer blog where success stories and tips can be shared
    • Send out regular newsletters with the latest SEO trends and academy updates
    • Provide certificates of completion for courses to add a sense of achievement
    • Run periodic assessment quizzes to gauge learning progress and tailor further content
    • Create short, engaging quizzes and challenges to reinforce learning in a fun way

  • ⛳️ Strategy 3: Build strong customer relationships

    • Implement a loyalty programme with rewards for continued subscription
    • Conduct regular check-ins through personalised emails or calls
    • Invite first-year customers to exclusive events or online meet-ups
    • Offer personalised service and tailored recommendations based on customer behaviour
    • Send out personalised anniversary messages and offers on their subscription renewal
    • Encourage customers to provide feedback and publicly acknowledge their contributions
    • Utilise Customer Relationship Management (CRM) software to keep track of interactions
    • Address customer complaints swiftly and effectively with a dedicated team
    • Provide discounts or incentives for customers who refer new users
    • Create a recognition programme for loyal customers to publicly celebrate their milestones
customer-retentionyoast-seo-academycustomer-success-teamseo-expertsonboarding-teamcustomer-relationship-management-team
Implement these strategies

Strategies and tactics for recruiting agency and virtual assistant service provider growth

  • ⛳️ Strategy 1: Expand client base

    • Identify key industries that require recruiting and virtual assistant services
    • Create a targeted marketing campaign for each key industry
    • Attend industry-specific networking events and trade shows
    • Develop partnerships with industry influencers and organisations
    • Offer free webinars or workshops to showcase expertise
    • Utilise social media platforms to connect with potential clients
    • Implement a referral program to encourage word-of-mouth marketing
    • Develop case studies and testimonials from satisfied clients
    • Optimise website for search engines to attract organic traffic
    • Invest in paid advertising targeting specific industries

  • ⛳️ Strategy 2: Improve service offerings

    • Regularly survey clients to understand their needs and pain points
    • Expand the range of services offered to meet client demands
    • Invest in training and development for virtual assistants and recruiters
    • Utilise the latest technology and software to improve efficiency
    • Develop customised service packages for different client segments
    • Offer flexible pricing models to accommodate different budgets
    • Implement a quality assurance process to ensure high service standards
    • Create a knowledge base to help virtual assistants stay updated
    • Regularly update service offerings based on market trends
    • Collect and analyse feedback to continuously improve services

  • ⛳️ Strategy 3: Enhance brand visibility

    • Develop a content marketing strategy to share valuable insights
    • Create a blog with regular posts related to recruiting and virtual assistance
    • Guest post on relevant industry blogs and websites
    • Produce and share client success stories on multiple platforms
    • Engage with audiences on social media through regular posts and interactions
    • Develop a strong LinkedIn presence to connect with professionals
    • Participate in online forums and groups related to your industry
    • Create and distribute a monthly newsletter with industry updates
    • Leverage video marketing to demonstrate services and expertise
    • Host virtual events to engage with potential and existing clients
client-baseservice-offeringsrecruitervirtual-assistantmarketing-teamcustomer-support-team
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Executing your Customer Base strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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