OKR template to boost ad revenue on patrika.com

public-lib · Published 6 months ago

Your OKR template

The overarching goal of this OKR is to enhance advertising revenue on the site patrika.com. This is to be accomplished with three key outcomes and each of those consists of individual initiatives. The first outcome aims to elevate the website's visitor traffic by 20%, achieved via search engine optimization (SEO), regular blog posts, and a social media ad campaign.

The second objective focuses on ameliorating the ad click-through rate by 10%. Initiatives for achieving this outcome include employing A/B testing for optimizing ad designs, increasing ad visibility with strategic positioning and refining target parameters to line up with customer demographics.

The third and final outcome is based on broadening advertisement placement options through the addition of 2 new ad formats. To realize this, initiatives include research on trending advertisement formats, designing and developing 2 such formats, and implementing and testing the effectiveness of these formats.

In sum, this OKR is aimed at increasing patrika.com's advertising revenue by increasing website traffic, improving ad click rates, and expanding ad formats.

ObjectiveBoost ad revenue on patrika.com
KRIncrease website visitor traffic by 20%
Implement SEO strategies to improve website's search engine ranking
Start a blog and post relevant, keyword-rich content regularly
Launch a social media advertising campaign to attract users
KRImprove ad click-through rate by 10%
Implement A/B testing to optimize ad design
Increase visibility with strategic ad placements
Refine targeting parameters to align with customer demographics
KRExpand advertisement placement options by adding 2 new ad formats
Research trending and effective advertisement formats
Design and develop 2 new ad formats
Implement and test new ad formats

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale