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What are Mobile User Experience OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile User Experience to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Mobile User Experience OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Mobile User Experience OKRs examples
We've added many examples of Mobile User Experience Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to improve mobile user experience for our ecommerce website
ObjectiveImprove mobile user experience for our ecommerce website
KRIncrease mobile navigation efficiency by reducing clicks by 20%
Improve search capabilities for user-friendly results- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- KRDecrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- KRImprove mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
OKRs to mobile and QR code integration
OKRs to improve web and mobile user experience parity
- ObjectiveImprove web and mobile user experience parity
- KRIncrease the number of user interactions per session on web and mobile by 15%
- Utilize personalized recommendations and tailored notifications to engage users and promote interaction
- Optimize the user interface to enhance navigation and encourage exploring the platform
- Implement gamification elements to motivate users and incentivize repeat interactions
- Improve content quality and relevance to increase user engagement and time spent on platform
- KRReduce the number of critical bugs reported on web and mobile by 30%
- Provide regular training to the development team on best practices for bug prevention
- Improve communication between developers and QA team to address critical bug issues efficiently
- Implement automated testing to catch critical bugs early in the development process
- Conduct thorough code reviews for web and mobile apps before deployment
- KRIncrease user satisfaction rating for web and mobile platforms by 10%
- Improve user interface design to enhance user experience and navigation
- Provide personalized and responsive customer support to address user inquiries and concerns
- Conduct user surveys and gather feedback to identify pain points and areas for improvement
- Implement faster loading times and optimize performance for seamless user interaction
- KRDecrease average load time for mobile devices by 20%
- Optimize server response time by identifying and resolving any bottlenecks or performance issues
- Minify CSS and JavaScript files to reduce their file size and improve loading times
- Implement caching mechanisms to store and deliver frequently accessed data more efficiently
- Optimize images by compressing and reducing their file sizes without loss of quality
OKRs to enhance the performance and usability of the technical website
- ObjectiveEnhance the performance and usability of the technical website
- KRDecrease bounce rate by 35% through optimization of landing pages
- Optimize loading speed for enhanced user experience
- Implement relevant, attention-grabbing headlines on all landing pages
- Provide clear, engaging calls to action
- KRImprove website load time by 30% to boost user experience
- Enable compression to reduce your HTTP response time
- Optimize images and videos for quicker on-page load time
- Remove unnecessary plugins that may slow website speed
- KRIncrease the site's mobile responsiveness rank by 40%
- Optimize images and text sizes for mobile view
- Speed up load times to improve mobile usability
- Implement a responsive design for better mobile adaptation
OKRs to enhance app performance for a smoother user experience
- ObjectiveImprove app performance and user experience
- KRIncrease app responsiveness by optimizing code and improving server speed
- KRDecrease crash rate by 15% through bug fixing and testing
- KRAchieve at least 4-star rating and positive feedback in app stores
- KRReduce app loading time by 20%
OKRs to boost visibility and user base for our new mobile app
- ObjectiveBoost visibility and user base for our new mobile app
- KRSecure 50 positive app reviews on the App Store and Google Play Store
- Develop a user-friendly app with engaging features
- Prompt users for reviews after successful interactions within the app
- Encourage satisfied users to leave a positive review
- KRImplement a digital marketing campaign to reach at least 500,000 people
- Identify target audience and their preferred digital platforms
- Develop engaging ad content for chosen platforms
- Launch and monitor digital ad campaign
- KRAchieve a 25% increase in app downloads compared to the previous quarter
- Launch a well-targeted social media ad campaign for the app
- Implement a referral incentive program to encourage sharing
- Improve app visibility with search engine optimization
OKRs to develop a unified platform for third-party data delivery to mobile apps
- ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
- KREnable integration of the platform with 5 different third-party data sources
- Identify 5 third-party data sources relevant to the platform
- Test and troubleshoot all data integrations
- Build API connectors for each data source
- KRDesign and prototype the platform's functionality by testing with 3 mobile apps
- Develop prototype incorporating these designs
- Test prototype with 3 mobile apps
- Sketch designs for the platform's functionality
- KRAchieve a user satisfaction rating of above 85% after the platform is launched
- Quickly resolve any reported user issues
- Conduct regular feedback surveys with users
- Implement a user-friendly design for the platform
OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
- KRAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
- KRReduce the player's load time by 25% to enhance user experience
- KRIncrease user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- KREstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
OKRs to validate problem-solution fit for our new mobile application
- ObjectiveValidate problem-solution fit for our new mobile application
- KRAchieve a 15% conversion rate in the app’s test market
- Develop targeted marketing campaigns to attract users
- Improve app’s user interface for enhanced user experience
- Implement A/B testing to optimize conversion methods
- KRReduce major app usability complaints by 30% based on customer reports
- Analyze customer reports to pinpoint main usability issues
- Implement changes and visibly track improvement
- Prioritize fixing identified issues based on frequency
- KRConduct 50 customer interviews to gather direct feedback on app usage
- Prepare comprehensive interview questions
- Identify and select 50 customers using the app
- Schedule and conduct customer interviews
Mobile User Experience OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Mobile User Experience OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve punctual timesheet submission
- OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%
- OKRs to accumulate 3 million rand in total quote value
- OKRs to drive employee engagement through effective Compensation & Benefits strategies
- OKRs to elevate campaign quality and maintain consistency across all platforms
- OKRs to implement AI to streamline documentation search and maintenance process