15 customisable OKR examples for User Experience (ux) Team
What are User Experience (ux) Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Experience (ux) Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Experience (ux) Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable User Experience (ux) Team OKRs examples
We've added many examples of User Experience (ux) Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance the User Experience (UX) for our digital products
Enhance the User Experience (UX) for our digital products
Increase user session duration by 20% signalling improved engagement
Enhance website content for improved user interest and interaction- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
2. OKRs to improve mobile user experience for our ecommerce website
- Improve mobile user experience for our ecommerce website
- Increase mobile navigation efficiency by reducing clicks by 20%
- Improve search capabilities for user-friendly results
- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- Decrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- Improve mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
3. OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
4. OKRs to foster customer-centric culture through UX insights
- Foster customer-centric culture through UX insights
- Conduct 3 UX training sessions for all team members achieving 85% attendance
- Send reminders and materials related to training sessions in advance
- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- Implement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- Enhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
5. OKRs to streamline Sign in and Registration process on eCommerce Website
- Streamline Sign in and Registration process on eCommerce Website
- Reduce sign in and registration related support tickets by 15%
- Conduct site-wide usability testing to identify problem areas
- Implement user-friendly, intuitive sign in and registration process
- Provide clear, simple instructions for the sign-up process
- Decrease average sign in time by 30%
- Implement auto-fill option for returning users
- Optimize website's load time for faster access
- Streamline the sign in process by removing unnecessary steps
- Increase registration conversion rate by 20%
- Improve website speed and usability
- Offer incentives for completing sign-ups
- Simplify registration form to only essential information
6. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
7. OKRs to streamline onboard services for robust engagement environment
- Streamline onboard services for robust engagement environment
- Decrease user churn rate by 15% via optimizing onboarding process
- Integrate a user feedback system during onboarding process
- Regularly update onboarding materials based on metrics analysis
- Redesign onboarding tutorials to highlight software's key features
- Increase customer engagement rates by 20% through enhanced onboard services
- Conduct regular surveys to assess and improve onboard services
- Improve onboard service responsiveness to customer inquiries/requests
- Develop new, engaging onboard activities for customers
- Implement 3 new features that improve onboarding experience, verified by user feedback
- Identify pain points in the current onboarding process
- Develop and integrate 3 user-centric features
- Gather user feedback post-implementation
8. OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
9. OKRs to improve user navigation and orientation on the website
- Improve user navigation and orientation on the website
- Achieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- Reduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- Increase average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
10. OKRs to enhance product suite experience for small businesses and accountants
- Enhance product suite experience for small businesses and accountants
- Improve user interface navigation by 35% measured by user testing
- Implement interface changes based on feedback
- Conduct user testing to measure improvement
- Survey users for feedback on current navigation difficulties
- Implement 2 new features based on users' unique needs surveys feedback
- Test and implement the new features
- Analyze survey feedback to identify two most requested features
- Design and develop these two new features
- Reduce customer support calls by 30% through enhanced, intuitive design
- Implement intuitive, user-friendly features
- Improve user interface for easier navigation
- Incorporate a comprehensive FAQ section
11. OKRs to launch MVP to our first 1,000 users
- Launch MVP to our first 1,000 users
- Implement a user onboarding process that converts 50% of users
- Evaluate and improve process using user feedback
- Develop engaging and interactive onboarding tutorials
- Personalize user experience based on initial interactions
- Develop and finalize MVP with all key features in place
- Test, evaluate and finalize MVP
- Draft a development timeline and assign responsibilities
- Identify key features necessary for MVP development
- Secure 2,000 downloads to ensure reaching our target of 1,000 active users
- Implement an aggressive digital marketing strategy
- Offer incentives for initial downloads
- Collaborate with influencers for promotion
12. OKRs to enhance web usability to boost conversions and lead quality
- Enhance web usability to boost conversions and lead quality
- Decrease bounce rate by 15% via improving website navigation
- Implement intuitive, clear, and user-friendly navigation menus
- Optimize page loading speed to decrease visitor frustration
- Perform user experience testing and make necessary adjustments
- Reduce page load time by 20% to improve user experience
- Optimize image sizes to improve webpage loading speeds
- Remove unused scripts and unnecessary plugins
- Implement Lazy-loading for content elements
- Increase conversion rate by 10% through refining call-to-actions
- Implement successful changes site-wide
- Conduct A/B testing on revised call-to-actions
- Review existing call-to-actions for clarity and attraction
13. OKRs to establish and implement a Jobs to be Done Framework in our team
- Establish and implement a Jobs to be Done Framework in our team
- Conduct practical training sessions on the JTBD Framework for 90% of our UX/UI Designers and PMs
- Track attendance and completion rate to meet 90% target
- Develop JTBD Framework curriculum for training sessions
- Schedule training sessions for UX/UI Designers and PMs
- Develop a comprehensive and user-friendly JTBD Framework by consulting 5 industry experts
- Identify and contact 5 industry experts for consultation
- Test and refine framework for user-friendliness
- Develop JTBD framework utilizing expert advice
- Measure improvement in project management and design efficacy, aiming for a 25% increase
- Define key performance indicators for project management and design
- Initiate targeted training and development programs to improve efficiency
- Implement regular tracking and reporting of these indicators
14. OKRs to boost trading volume by 30%
- Boost trading volume by 30%
- Raise daily active traders by 25% to increase overall trading activity
- Enhance user interface for smoother trading experience
- Implement engaging training webinars for potential traders
- Launch a referral incentive program for current active traders
- Increase daily trades per active trader by 10% by enhancing trading platform UX/UI
- Implement recommendations for UX/UI enhancements
- Monitor and evaluate trading activity post-implementation
- Perform user testing for existing trading platform UX/UI
- Implement a referral program resulting in a 15% trader increase
- Create a marketing campaign promoting the program
- Develop criteria for customer referral rewards program
- Integrate referral system into current trading platform
15. OKRs to enhance intuitive feature navigation and findability
- Enhance intuitive feature navigation and findability
- Increase customer satisfaction rate by 20% via enhanced feature findability
- Conduct user research to understand feature usage problems
- Implement UX training for customer support team
- Update product design for improved feature accessibility
- Achieve 15% less customer queries relating to feature discovery and navigation
- Implement intuitive user interfaces for easier feature discovery
- Initiate customer training sessions for navigation assistance
- Improve feature-related content in user manuals and FAQs
- Reduce user navigation time by 30% through improved design usability
- Conduct usability tests to identify current site navigation issues
- Implement A/B testing to refine navigation elements
- Develop a more intuitive, user-friendly interface layout
User Experience (ux) Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Experience (ux) Team OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Experience (ux) Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish comprehensive food safety training across the company
- OKRs to enhance maturity and adoption of lean/scaled Agile delivery practices
- OKRs to enhance brand visibility and interaction across social media networks
- OKRs to implement AI for content enhancement
- OKRs to enhance website usability and comply with accessibility standards
- OKRs to deliver a well-informed assessment for a potential Series A follow-on investment at XY GmbH
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.