Use Tability to generate OKRs and initiatives in seconds.
tability.ioWhat are User Experience (ux) Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Experience (ux) Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
User Experience (ux) Team OKRs examples
We've added many examples of User Experience (ux) Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance the User Experience (UX) for our digital products
ObjectiveEnhance the User Experience (UX) for our digital products
KRIncrease user session duration by 20% signalling improved engagement
Enhance website content for improved user interest and interaction- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- KRConduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- KRImprove user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- KRReduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to improve mobile user experience for our ecommerce website
- ObjectiveImprove mobile user experience for our ecommerce website
- KRIncrease mobile navigation efficiency by reducing clicks by 20%
- Improve search capabilities for user-friendly results
- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- KRDecrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- KRImprove mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
OKRs to increase youth engagement with Expedia's platform and enhance customer retention
- ObjectiveIncrease youth engagement with Expedia's platform and enhance customer retention
- KRAchieve a 10% increase in repeat bookings from users aged 18-24
- Launch a targeted marketing campaign for users aged 18-24
- Implement a loyalty program offering special discounts on repeat bookings
- Improve booking interface to ensure a seamless user experience
- KRGrow the amount of registered users under 25 by 25%
- Create an engaging social media campaign targeting young audiences
- Collaborate with influencers popular among under 25-year-olds
- Offer exclusive benefits for under 25 registered users
- KRBoost social media engagement of posts focused on youth travel by 40%
- Create compelling content focusing on youth-oriented travel destinations
- Engage influencers targeting the same demographic to share posts
- Utilize hashtag campaigns to increase post visibility
OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- ObjectiveDrive stakeholder UX comprehension and increase customer engagement in decision-making
- KRIncrease customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- KRConduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- KRAchieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
OKRs to foster customer-centric culture through UX insights
- ObjectiveFoster customer-centric culture through UX insights
- KRConduct 3 UX training sessions for all team members achieving 85% attendance
- Send reminders and materials related to training sessions in advance
- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- KRImplement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- KREnhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
OKRs to streamline Sign in and Registration process on eCommerce Website
- ObjectiveStreamline Sign in and Registration process on eCommerce Website
- KRReduce sign in and registration related support tickets by 15%
- Conduct site-wide usability testing to identify problem areas
- Implement user-friendly, intuitive sign in and registration process
- Provide clear, simple instructions for the sign-up process
- KRDecrease average sign in time by 30%
- Implement auto-fill option for returning users
- Optimize website's load time for faster access
- Streamline the sign in process by removing unnecessary steps
- KRIncrease registration conversion rate by 20%
- Improve website speed and usability
- Offer incentives for completing sign-ups
- Simplify registration form to only essential information
OKRs to improve product designs to enhance user-experience and boost engagements
- ObjectiveImprove product designs to enhance user-experience and boost engagements
- KRIncrease average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- KRAchieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- KRDesign and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
OKRs to streamline onboard services for robust engagement environment
- ObjectiveStreamline onboard services for robust engagement environment
- KRDecrease user churn rate by 15% via optimizing onboarding process
- Integrate a user feedback system during onboarding process
- Regularly update onboarding materials based on metrics analysis
- Redesign onboarding tutorials to highlight software's key features
- KRIncrease customer engagement rates by 20% through enhanced onboard services
- Conduct regular surveys to assess and improve onboard services
- Improve onboard service responsiveness to customer inquiries/requests
- Develop new, engaging onboard activities for customers
- KRImplement 3 new features that improve onboarding experience, verified by user feedback
- Identify pain points in the current onboarding process
- Develop and integrate 3 user-centric features
- Gather user feedback post-implementation
OKRs to enhance usability of our product
- ObjectiveEnhance usability of our product
- KRIncrease user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- KRImprove in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- KRReduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to improve user navigation and orientation on the website
- ObjectiveImprove user navigation and orientation on the website
- KRAchieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- KRReduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- KRIncrease average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
How to write your own User Experience (ux) Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
User Experience (ux) Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your User Experience (ux) Team OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Experience (ux) Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance safety layout and procedures to level 4 standards
- OKRs to build a robust and efficient Cloud Center of Excellence
- OKRs to incorporate AI and ML to innovate our solution suite
- OKRs to enhance overall customer satisfaction levels
- OKRs to increase effectiveness and efficiency of sales pipeline management
- OKRs to increase youth engagement with Expedia's platform and enhance customer retention