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5 OKR examples for User Experience Improvement

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What are User Experience Improvement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Experience Improvement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

User Experience Improvement OKRs examples

We've added many examples of User Experience Improvement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to enable TDM on data portal to expand user base

  • ObjectiveEnable TDM on data portal to expand user base
  • KRIncrease monthly new TDM users by 25% through portal enhancements
  • TaskImplement user-friendly navigation on TDM portal
  • TaskEnhance portal aesthetics for more visual appeal
  • TaskPromote portal enhancements on social media platforms
  • KRReduce TDM user churn rate by 10% through usability improvements
  • TaskStreamline interface design for easier navigation
  • TaskConduct usability testing to identify issues
  • TaskImplement user feedback system for product enhancements
  • KRImprove portal user engagement metrics by 30% using TDM features
  • TaskRegularly update content using TDM features to maintain portal relevancy and interest
  • TaskOptimize portal design for a seamless, user-friendly experience via TDM features
  • TaskImplement gamification elements to encourage further portal interaction using TDM features

OKRs to enhance usability and efficiency of the internal development platform

  • ObjectiveEnhance usability and efficiency of the internal development platform
  • KRIncrease user satisfaction rate to 85% via user experience upgrades
  • TaskImplement user feedback loop for continuous improvement
  • TaskImprove ease-of-use through revamped interface design
  • TaskEnsure optimal loading speed and eliminate bugs
  • KRDecrease platform downtime by 30% through efficiency improvements
  • TaskUpgrade outdated software and hardware
  • TaskStreamline incident response procedures
  • TaskImplement proactive maintenance schedule for infrastructure
  • KRImplement 5 new features based on user feedback to enhance functionality
  • TaskReview user feedback and identify 5 potential features to implement
  • TaskConstruct development plan to create new features
  • TaskBegin coding and testing for feature integration

OKRs to validate problem-solution fit for our new mobile application

  • ObjectiveValidate problem-solution fit for our new mobile application
  • KRAchieve a 15% conversion rate in the app’s test market
  • TaskDevelop targeted marketing campaigns to attract users
  • TaskImprove app’s user interface for enhanced user experience
  • TaskImplement A/B testing to optimize conversion methods
  • KRReduce major app usability complaints by 30% based on customer reports
  • TaskAnalyze customer reports to pinpoint main usability issues
  • TaskImplement changes and visibly track improvement
  • TaskPrioritize fixing identified issues based on frequency
  • KRConduct 50 customer interviews to gather direct feedback on app usage
  • TaskPrepare comprehensive interview questions
  • TaskIdentify and select 50 customers using the app
  • TaskSchedule and conduct customer interviews

OKRs to enhance intuitive feature navigation and findability

  • ObjectiveEnhance intuitive feature navigation and findability
  • KRIncrease customer satisfaction rate by 20% via enhanced feature findability
  • TaskConduct user research to understand feature usage problems
  • TaskImplement UX training for customer support team
  • TaskUpdate product design for improved feature accessibility
  • KRAchieve 15% less customer queries relating to feature discovery and navigation
  • TaskImplement intuitive user interfaces for easier feature discovery
  • TaskInitiate customer training sessions for navigation assistance
  • TaskImprove feature-related content in user manuals and FAQs
  • KRReduce user navigation time by 30% through improved design usability
  • TaskConduct usability tests to identify current site navigation issues
  • TaskImplement A/B testing to refine navigation elements
  • TaskDevelop a more intuitive, user-friendly interface layout

OKRs to enhance overall website traffic

  • ObjectiveEnhance overall website traffic
  • KRDecrease bounce rate by 15% via user experience optimization
  • TaskImprove site navigation for ease of user engagement
  • TaskEnhance site content with impactful visuals and headlines
  • TaskOptimize webpage loading speed for better response
  • KRIncrease average daily visitors by 20% through SEO improvements
  • TaskImprove backlink profile by securing quality inbound links
  • TaskOptimize website’s title tags, meta descriptions, and content
  • TaskResearch high-traffic keywords relevant to your industry
  • KRBoost referral traffic by 30% by partnering with industry-specific influencers
  • TaskRegularly track and analyse referral traffic data for improvements
  • TaskIdentify and contact potential industry-specific influencers for collaborations
  • TaskDevelop unique referral programs or discounts for influencer audiences

How to write your own User Experience Improvement OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

User Experience Improvement OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your User Experience Improvement OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Experience Improvement OKR templates

We have more templates to help you draft your team goals and OKRs.

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