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10 strategies and tactics for Community Relations Team

What is Community Relations Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Community Relations Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Community Relations Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Community Relations Team strategy examples

You will find in the next section many different Community Relations Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for building relationships with the community

  • ⛳️ Strategy 1: Organise community events

    • Host regular meet-and-greet sessions with players at community centres
    • Arrange basketball clinics for local schools hosted by team players
    • Facilitate a community family day with fun activities and games
    • Create an annual charity basketball tournament involving local teams
    • Invite local community leaders to team practices and events
    • Collaborate with local organisations to host themed community nights at games
    • Organise autograph signing sessions and photo opportunities with players
    • Initiate a community open house at the team’s training facility
    • Plan cultural exchange events to celebrate local history and diversity
    • Host a community appreciation night, offering discounted tickets to residents

  • ⛳️ Strategy 2: Implement community outreach programs

    • Set up mentorship programs for youth with players and coaches
    • Launch a basketball scholarship fund for aspiring athletes
    • Partner with schools for educational visits by team members
    • Create a volunteer group consisting of players for local projects
    • Implement a recycling or environmental awareness initiative
    • Host regular health and wellness workshops with team nutritionists
    • Coordinate with hospitals for player visits to children’s wards
    • Provide support for community sports leagues with team resources
    • Establish a community feedback channel to improve engagement
    • Develop a youth ambassador program to inspire involvement in sports

  • ⛳️ Strategy 3: Enhance digital and social media engagement

    • Develop a dedicated section on the team’s website for community news
    • Initiate community-focused social media campaigns highlighting local stories
    • Create behind-the-scenes content showcasing players in community activities
    • Engage with local influencers to share team initiatives
    • Utilise user-generated content by encouraging fans to share their experiences
    • Host online contests and giveaways with community-centric themes
    • Conduct live Q&A sessions with players focusing on interacting with fans
    • Share monthly newsletters updating on team and community engagements
    • Implement polls and surveys to gather community feedback on social media
    • Collaborate with local media to broadcast community-focused team segments
community-engagementsports-teamcommunity-managerevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for clothing the Naked

  • ⛳️ Strategy 1: Organise a clothing drive

    • Identify target areas with high need for clothing
    • Partner with local charities and non-profits
    • Set up donation drop-off points in convenient locations
    • Create awareness through social media and local newspapers
    • Engage with local businesses for sponsorship and support
    • Procure volunteers to manage collection and sorting
    • Schedule regular collection dates to maximise donations
    • Coordinate with local laundry services for cleaning before distribution
    • Distribute clothing efficiently with community events
    • Collect feedback from recipients to improve future drives

  • ⛳️ Strategy 2: Establish a clothing exchange programme

    • Research existing clothing exchange models for best practices
    • Identify suitable locations for exchange centres
    • Develop a simple system for clients to donate and receive clothing
    • Collaborate with schools and community centres for logistics
    • Design promotional materials highlighting the exchange benefits
    • Conduct workshops on repurposing and recycling clothing
    • Recruit volunteers to staff the exchange programmes
    • Implement a monitoring system to track the clothing flow
    • Encourage local fashion designers to contribute unsold stock
    • Evaluate the programme’s impact annually to ensure it meets community needs

  • ⛳️ Strategy 3: Develop an online clothing donation platform

    • Create a user-friendly website for clothing donations
    • Partner with shipping companies for logistics solutions
    • Integrate a database that matches donations with recipients
    • Develop an app for easier access and real-time updates
    • Implement a secure payment system for monetary donations
    • Collaborate with influencers to raise awareness online
    • Regularly update site with success stories and testimonials
    • Offer incentives for frequent donors like discounts or recognitions
    • Ensure data privacy and security on the platform
    • Analyse donation patterns to improve platform efficiency
clothing-drivedonation-platformvolunteer-coordinatorlogistics-managermarketing-teamcommunity-relations-team
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Strategies and tactics for achieving March 2025 Goals

  • ⛳️ Strategy 1: Engage with local banks

    • Schedule meetings with PNC Bank, Tioga Franklin Savings Bank, and Chase Bank
    • Prepare a presentation highlighting funding opportunities near 2nd and Tioga Streets
    • Research each bank's community involvement and tailor the pitch accordingly
    • Contact relationship managers or appropriate bank representatives for appointments
    • Develop a list of potential funding projects to discuss with each bank
    • Follow up via email after initial contact to confirm meeting details
    • Prepare any necessary documentation or project proposals to present at meetings
    • Assess each bank's feedback and interest post-meeting
    • Send thank-you notes with a summary of discussions and next steps
    • Plan follow-up meetings or alternative approaches based on bank responses

  • ⛳️ Strategy 2: Meet with local, state, and federal officials

    • Identify key local, state, and federal officials to engage with
    • Contact their offices to request meetings in March
    • Prepare a discussion agenda focusing on community engagement and funding needs
    • Research each official's previous community development initiatives
    • Confirm meeting dates and times with the officials' assistants
    • Draft talking points and rehearse with team members
    • Bring copies of supporting documents and proposals to meetings
    • Take detailed notes during each meeting for follow-up actions
    • Send follow-up emails summarizing key points and seeking feedback
    • Evaluate the outcomes and plan for future engagement with officials

  • ⛳️ Strategy 3: Write and apply for grants

    • Research available grants that fit small, medium, and large categories
    • Assign team members to focus on specific grants based on expertise
    • Draft initial outlines for each grant proposal
    • Gather necessary data and supporting documents for grant applications
    • Work with a grant writer to refine proposals and ensure clarity
    • Identify potential partners like HUD and Philadelphia Faith Base Programs for collaboration
    • Engage local volunteers and leaders to provide letters of support
    • Complete all necessary paperwork for submission by end of March
    • Submit proposals by deadlines for each grant category
    • Monitor feedback from grant applications and plan for potential modifications
fundingengagementgrant-writerrelationship-managerfinance-teamcommunity-engagement-team
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Strategies and tactics for publicising a theatre play

  • ⛳️ Strategy 1: Leverage social media channels

    • Create a content calendar with regular posts about the play
    • Utilise Instagram and Facebook stories for behind-the-scenes footage
    • Collaborate with influencers to promote the play to their followers
    • Run targeted ads on social media platforms to reach potential theatre-goers
    • Engage with audience through comments, likes, and shares to generate buzz
    • Create an event page on Facebook and invite followers to attend
    • Share testimonials and reviews from early viewers to build credibility
    • Use hashtags related to the play and trending topics to increase visibility
    • Host giveaways and contests to create excitement around the play
    • Post video teasers and trailers to spark interest and anticipation

  • ⛳️ Strategy 2: Utilise traditional media outlets

    • Send press releases to local newspapers, TV, and radio stations
    • Arrange interviews with the cast and crew on local morning shows
    • Invite journalists and bloggers to a special preview of the play
    • Advertise in local event magazines and theatre publications
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Partner with local radio stations for ticket giveaways and promotions
    • Pitch feature stories about the play's unique aspects to local media
    • Create a press kit with photos, bios, and background information to send to media
    • Purchase ad space on local public transport systems
    • Coordinate with local schools and universities to spread the word among students

  • ⛳️ Strategy 3: Engage with the local community

    • Host meet-and-greet events with the cast and crew
    • Organise workshops and Q&A sessions about theatre and acting
    • Collaborate with local businesses for cross-promotions and discounts
    • Offer special deals and group rates for local organisations and clubs
    • Participate in community events and festivals to hand out flyers
    • Set up pop-up performances in public spaces to attract attention
    • Work with local charities to offer discounted tickets for fundraisers
    • Create a volunteer programme to involve the community in the production process
    • Partner with local schools for educational performances and discussions
    • Engage with local theatre groups and societies to spread the word
theater-promotionaudience-engagementsocial-media-managerpublic-relations-officermarketing-teamcommunity-outreach-team
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Strategies and tactics for cultivating a High-Performing Team Environment

  • ⛳️ Strategy 1: Enhance Communication

    • Schedule regular team meetings with open discussion forums
    • Conduct regular feedback sessions, including both positive and constructive feedback
    • Utilise collaborative communication tools to share updates and ideas
    • Encourage active listening and respectful dialogue among team members
    • Promote an environment of psychological safety and vulnerability
    • Implement a suggestion box for anonymous feedback
    • Provide communication skills workshops
    • Rotate meeting facilitators to involve everyone
    • Summarise meeting outcomes and distribute to the team
    • Conduct quarterly communication audits to identify areas for improvement

  • ⛳️ Strategy 2: Foster Trust and Inclusion

    • Organise on or offsite team-building exercises focusing on collaboration
    • Utilise programmes like Franklin Covey's Speed of Trust
    • Recognise individual and team contributions publicly
    • Celebrate wins and major milestones within the team
    • Encourage diverse perspectives and respect for different viewpoints
    • Run training sessions on addressing unconscious bias
    • Establish a buddy system for new team members
    • Create a diversity and inclusion committee
    • Set up monthly cultural awareness sessions
    • Collect feedback on inclusion efforts and adjust accordingly

  • ⛳️ Strategy 3: Promote Professional Development and Community Engagement

    • Offer opportunities for skill development and relevant training
    • Encourage mentorship and knowledge sharing within the team
    • Attend career days and community events to build professional relationships
    • Participate in fundraising, food or clothes drives, and donations
    • Collaborate with local law enforcement for professional development
    • Provide access to an online learning portal
    • Host monthly expert talks on career development
    • Form study groups for professional certifications
    • Sponsor participation in professional conferences
    • Develop a public service initiative linked to team goals
communicationinclusionteam-leaderdiversity-coordinatorcommunication-teaminclusion-committee
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Strategies and tactics for developing a comprehensive communication and marketing strategy for a non-profit organisation

  • ⛳️ Strategy 1: Enhance online presence

    • Conduct an audit of the current website and social media channels
    • Develop a content calendar for regular posts across social media platforms
    • Redesign the website with user-friendly navigation and mobile responsiveness
    • Implement SEO strategies to improve search engine rankings
    • Create engaging multimedia content such as videos and podcasts
    • Utilise targeted social media advertising to reach potential supporters
    • Initiate a search engine marketing (SEM) campaign
    • Create an email newsletter to keep stakeholders informed
    • Utilise analytics tools to track and optimise online engagement
    • Set up a blog to share stories and updates related to the organisation's mission

  • ⛳️ Strategy 2: Build community and stakeholder engagement

    • Host regular online and offline events to engage with the community
    • Develop a volunteer programme and promote it through various channels
    • Create partnerships with local businesses and other non-profits
    • Identify and reach out to influencers and advocates in the field
    • Engage with stakeholders through surveys and feedback mechanisms
    • Develop a case study resource to share successful projects and initiatives
    • Create a testimonial campaign showcasing impacts and success stories
    • Initiate a referral programme to encourage word-of-mouth marketing
    • Host informational webinars and Q&A sessions
    • Set up a dedicated advisory committee to guide engagement efforts

  • ⛳️ Strategy 3: Utilise traditional media and public relations

    • Develop a press kit with key information about the organisation
    • Build relationships with journalists and media outlets
    • Write and distribute press releases for important announcements
    • Pitch stories and feature articles to relevant publications
    • Arrange interviews and media appearances for key spokespeople
    • Create print materials such as brochures and flyers for distribution
    • Organise press conferences for major events and initiatives
    • Write opinion pieces and letters to the editor
    • Partner with local radio stations for public service announcements
    • Monitor and analyse media coverage to inform future PR strategies
communicationvisibilitymarketing-managerpublic-relations-specialistdigital-marketing-teamcommunity-engagement-team
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Strategies and tactics for increasing patient visits and promoting cooperative membership

  • ⛳️ Strategy 1: Attract more patient visits

    • Develop a referral programme that rewards current patients for referring new patients
    • Create targeted social media campaigns highlighting success stories and patient testimonials
    • Host free health seminars and open days at the medical center to engage with the community
    • Collaborate with local businesses to offer special discounts to their employees
    • Improve the patient experience by reducing wait times and improving customer service
    • Implement an appointment reminder system to reduce no-shows
    • Ensure the medical center is listed and reviewed positively on healthcare websites
    • Offer seasonal promotions on popular health services
    • Attend local community events to promote the medical centre
    • Engage in partnerships with nearby schools to offer basic health check-ups

  • ⛳️ Strategy 2: Promote health packages effectively

    • Identify and develop specific health packages that cater to common community needs
    • Create detailed, visually appealing brochures and flyers for these packages
    • Train staff to clearly explain the benefits of each health package
    • Run advertisements in local newspapers and magazines highlighting package deals
    • Use email marketing to reach out to past patients with special package offers
    • Feature health packages prominently on the medical centre’s website
    • Engage local influencers to promote the benefits of the health packages
    • Offer package discounts for group bookings or family plans
    • Create short video explainers about the packages and share them online
    • Conduct follow-up surveys with patients who purchase packages to gather testimonials

  • ⛳️ Strategy 3: Boost cooperative membership and shares subscription

    • Host informational sessions about the benefits of cooperative membership
    • Develop a clear communication plan to educate the community about shares subscription
    • Highlight successful stories of current members in promotional materials
    • Offer limited-time incentives for subscribing to memberships or shares
    • Partner with financial advisors to explain the fiscal benefits of shares
    • Use local media outlets to promote cooperative opportunities
    • Create a referral system for existing members to encourage others to join
    • Ensure transparent and visible reporting of cooperative financial health to build trust
    • Engage in joint ventures with other cooperatives for broader outreach
    • Deploy a dedicated team to answer potential member inquiries about membership
patient-engagementcooperative-membershipmarketing-specialistcommunity-outreach-coordinatorpatient-relations-teamcooperative-development-team
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Strategies and tactics for sheltering the homeless population

  • ⛳️ Strategy 1: Partner with local organizations

    • Identify local shelters and community organizations working with the homeless
    • Reach out to these organizations to explore potential partnerships
    • Establish a memorandum of understanding with partner organizations
    • Organise regular meetings to coordinate efforts and share resources
    • Collaborate on fundraising initiatives to support shelter programs
    • Combine efforts to provide holistic support services including health and employment
    • Develop joint training sessions for volunteers
    • Create a shared communication platform for updates and feedback
    • Invite representatives from partner organizations to participate in shelter planning
    • Monitor and evaluate partnership effectiveness regularly

  • ⛳️ Strategy 2: Implement a mobile shelter program

    • Identify suitable vehicles for conversion into mobile shelters
    • Create a detailed budget and seek funding for the mobile program
    • Collaborate with local authorities for permits and route planning
    • Design interior layouts to maximize space in the mobile units
    • Recruit and train volunteers to operate and maintain the units
    • Establish contact points where the mobile shelter will visit regularly
    • Gather and provide essential supplies for the mobile shelters
    • Develop a schedule for regular stops throughout the community
    • Promote the mobile shelter program through local media
    • Collect feedback from users to continuously improve the service

  • ⛳️ Strategy 3: Launch a public awareness campaign

    • Identify key messages that address myths and facts about homelessness
    • Develop a series of informational materials including brochures, videos, and posters
    • Collaborate with local media outlets to feature stories highlighting the issue
    • Engage influencers or public figures to help amplify the message
    • Host community events and workshops to discuss homelessness and solutions
    • Utilise social media platforms to reach a wider audience
    • Create a dedicated website with resources and updates on local efforts
    • Encourage public donations and volunteer participation
    • Develop a feedback mechanism for the public to suggest ideas and initiatives
    • Measure campaign reach and impact through surveys and engagement metrics
homelessnesssupportcommunity-organizervolunteer-coordinatoroutreach-teammedia-relations-team
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Strategies and tactics for creating a publicity plan for a theatre play

  • ⛳️ Strategy 1: Leverage digital marketing

    • Create a compelling website for the play with ticket booking options
    • Develop social media profiles on platforms like Facebook, Instagram, and Twitter
    • Publish behind-the-scenes content and actor interviews on social media
    • Implement targeted social media ads to reach potential audiences
    • Send out email newsletters with updates and special offers on tickets
    • Collaborate with influencers to promote the play
    • Utilise search engine optimisation to improve website visibility
    • Engage with followers and respond to comments and messages promptly
    • Share positive reviews and testimonials from early viewers
    • Host virtual Q&A sessions with the cast and crew

  • ⛳️ Strategy 2: Engage with local media

    • Reach out to local newspapers and magazines with press releases
    • Invite journalists and bloggers to attend a preview of the play
    • Arrange radio interviews with the director and lead actors
    • Pitch stories about the play to local news stations
    • Create and distribute media kits with high-quality images and information
    • Offer exclusive interviews with the playwright or director
    • Organise a press conference or media day
    • Submit event listings to local online event calendars
    • Encourage cast members to mention the play in their media engagements
    • Follow up with media contacts to confirm coverage and address any questions

  • ⛳️ Strategy 3: Implement community outreach

    • Partner with local schools and offer special student discounts
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Organise a flash mob or street performance to create buzz
    • Collaborate with local community centres for ticket giveaways
    • Host a charity night with a portion of proceeds supporting a local cause
    • Attend local events and fairs to promote the play
    • Offer group discounts to local clubs and organisations
    • Conduct workshops or theatre classes to engage the community
    • Invite local theatre groups to preview performances
    • Create partnerships with nearby restaurants for dining and show deals
digital-marketingcommunity-outreachsocial-media-managerpublic-relations-specialistmarketing-teamoutreach-team
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How to track your Community Relations Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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