6 customisable OKR examples for Activation
What are Activation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Activation to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Activation OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Activation OKRs examples
We've added many examples of Activation Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost trial and subscription activations for TTC audience
Boost trial and subscription activations for TTC audience
Enhance conversion rate from trials to subscriptions by 15% with improved user experience
Improve user interface and navigational ease
Streamline checkout process for trial to subscription conversion
Tailor promotional offers to trial users
Increase trial signups by 25% through targeted marketing strategies
Enhance visibility of trial signups in all marketing channels
Identify target audience's interests and common behavior patterns
Develop personalized marketing materials based on audience analysis
Reduce churn rate of TTC subscribers by 10% by optimizing customer service response
Enhance customer feedback channels to optimize service
Develop quicker, more efficient response protocols
Implement comprehensive customer service training for employees
2. OKRs to reduce activation churn
Reduce activation churn via high-touch onboarding
Increase concierge onboarding sessions from 12% to 25% of leads
Increase engagement with onboarding drip fro 10% to 20%
Improve survey scores from 3.2 to 4.1 for personalized onboarding calls
3. OKRs to drastically improve onboarding and activation
Get amazing improvements in our onboarding process
Increase the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades
Add 5 clear upgrade paths for users
Increase week-1 activation rate from 55% to 65%
Identify drop-offs
Instrument activation funnel in Amplitude
Tackle top 5 low-hanging fruits to improve onboarding
Reduce trials churn from 46% to 30%
Implement fixes following feedback
Talk to 20 churned customers to understand what went wrong
4. OKRs to improve user onboarding
Streamline onboarding and improve our user journey
Increase the number of user invites sent during onboarding by 8%
Reduce trial abandonment from 20% to 12%
90% of new sign-ups get through the entire onboarding flow
Improve trial to paid conversion by 12%
5. OKRs to boost SaaS product activation rates
Boost SaaS product activation rates
Reduce time to activation by 30% through user journey optimization
Simplify onboarding process with clear, step-by-step instructions
Improve user interface for easy and quick navigation
Eliminate non-essential steps in the user journey
Ensure 90% of all trials convert to full activations
Administer follow-up emails post-trial period
Implement user-friendly tutorials for trial products
Enhance customer service for trial users
Achieve a 15% increase in new user activations
Streamline the user onboarding process
Offer incentives for new user sign-ups
Develop and implement a comprehensive marketing strategy
6. OKRs to boost trial and subscription activations via paid ads
Boost trial and subscription activations via paid ads
Achieve 20% increase in trial activations through targeted paid adverts
Monitor and adjust campaigns based on performance
Develop attention-grabbing, targeted ad content
Identify potential target audience for paid advertisements
Improve conversion rate from trials to subscriptions by 15% using paid promotion
Allocate budget specifically for targeted paid promotions
Design engaging ads to attract trial users
Optimize ad placements for maximum conversions
Upsurge the subscription rate by 30% through effective paid campaigns
Activation OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Activation OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Activation OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve 70 and above scores to graduate successfully
OKRs to streamline BIM resolves for on-site construction issues
OKRs to strengthen revenue streams for Flying Training Academy
OKRs to boost the company's overall revenue
OKRs to boost flying training academy productivity
OKRs to enhance IT infrastructure and optimize helpdesk processes for improved efficiency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.