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4 OKR examples for Advocate

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What are Advocate OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocate. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Advocate OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Advocate OKRs examples

You will find in the next section many different Advocate Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to turn customers into advocates

  • ObjectiveOur customers are championing our product and services
  • KRGet 100 reviews on G2 or Capterra
  • TaskIdentify happy users through NPS feedback
  • KRWe have published 10 customer success stories
  • KRWe get 20 leads every week coming from our referral program
  • TaskBuild a partner community
  • TaskCreate supporting material for our partners

OKRs to drive climate change legislation adoption in Colorado

  • ObjectiveDrive climate change legislation adoption in Colorado
  • KRSecure 10 meetings with legislative members to discuss proposed Climate Change Bill
  • TaskResearch contact information for targeted legislative members
  • TaskSchedule and confirm meeting times with lawmakers
  • TaskDraft persuasive emails advocating for meeting appointments
  • KRCollaborate with 5 local environmental organizations for a shared advocacy campaign
  • TaskSet dates for collaboration meetings to discuss strategies
  • TaskIdentify and reach out to five local environmental organizations
  • TaskPropose a shared advocacy campaign to each organization
  • KRIncrease public support by 20% through targeted social media awareness campaigns
  • TaskDevelop relevant and engaging content for social media posts
  • TaskImplement targeted social media advertising campaigns
  • TaskMonitor and adjust campaigns based on public response

OKRs to improve my skills in facilitating and advocating effectively

  • ObjectiveImprove my skills in facilitating and advocating effectively
  • KRSuccessfully advocate for at least 3 initiatives, resulting in adoption or change
  • TaskPresent these initiatives to decision-making entities
  • TaskIdentify and fully understand three pertinent initiatives
  • TaskConstruct comprehensive, persuasive arguments for each initiative
  • KRConduct 5 or more team facilitation sessions, attaining a feedback score of 80%+
  • TaskDistribute and collect feedback surveys post-sessions
  • TaskImplement engaging activities to promote collaboration
  • TaskSchedule 5 team facilitation sessions
  • KRComplete a certified course on facilitation and advocacy techniques by quarter-end
  • TaskComplete and pass all course assignments and exams
  • TaskResearch credible institutions offering certified facilitation courses
  • TaskEnroll in the chosen facilitation and advocacy techniques course

OKRs to transform customers into brand advocates

  • ObjectiveTransform customers into brand advocates
  • KRAchieve 20% more positive online reviews
  • TaskOffer incentives for customers leaving positive online reviews
  • TaskRespond promptly and professionally to all customer feedback
  • TaskImplement a proactive post-purchase review solicitation strategy
  • KRIncrease customer satisfaction score by 15%
  • TaskIntroduce new customer loyalty and reward programs
  • TaskDevelop and implement a comprehensive customer service training program
  • TaskSolicit customer feedback through surveys and improve problem areas
  • KRIncrease customer referral rate by 10%
  • TaskImplement a rewarding and enticing referral program for existing customers
  • TaskOffer personalized, high-quality customer service to encourage referrals
  • TaskCommunicate referral incentives to clients through email and social media platforms

Advocate OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Advocate OKR templates

We have more templates to help you draft your team goals and OKRs.

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