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tability.ioWhat are Advocacy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocacy. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Advocacy OKRs examples
You will find in the next section many different Advocacy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance customer advocacy throughout our service processes
ObjectiveEnhance customer advocacy throughout our service processes
KRReduce customer complaints by 30% through improved service delivery
Establish a proactive feedback system for customers- Implement ongoing customer service training for all staff
- Regularly review and update service delivery protocols
- KRIncrease Net Promoter Score (NPS) by 25% initiating customer-first policies
- Offer consistent, high-quality customer support and after-sales service
- Train staff on proactive customer experience strategies and techniques
- Implement customer feedback mechanisms for improved service provision
- KRIncrease customer retention rate by 20% with personalized follow-ups
- Train staff in personalised customer service techniques
- Implement customer tracking software for personalized follow-up
- Create an effective customer feedback system
OKRs to boost employee advocacy members' posts frequency
- ObjectiveBoost employee advocacy members' posts frequency
- KRAchieve 20% increase in total posts from employee advocacy members
- Organize weekly brainstorming sessions for content ideas
- Implement a reward system for frequent employee contributors
- Provide training on creating engaging posts
- KRIncrease average post count per member from 2 to 5 by end of quarter
- Implement a bi-weekly challenge encouraging users to post more
- Offer incentives for frequent posting
- Advertise popular discussion topics to engage members
- KROrganize 3 virtual trainings on effective advocacy posting for members
- Schedule and communicate session details to members
- Identify topics for each virtual training sessions
- Select and book appropriate expert trainers
OKRs to enhance the customer advocacy program
- ObjectiveEnhance the customer advocacy program
- KRIncrease overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- KRReduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- KRImprove Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
OKRs to boost engagement and adoption of B2B2C advocacy program
- ObjectiveBoost engagement and adoption of B2B2C advocacy program
- KRRaise frequency of monthly active users by 25%
- Implement engaging, user-friendly updates to improve user interface
- Implement regular user engagement initiatives
- Launch targeted outreach and promotional campaigns
- KRIncrease unique user logins by 30%
- Improve website or app user interface for better usability
- Implement a user referral program to attract new users
- Promote site or app via targeted social media advertising
- KRImprove user retention rate by 20%
- Conduct regular User Experience (UX) testing and improvements
- Optimize customer service responses and interactions
- Implement personalized user experiences to boost engagement
OKRs to boost driving adoption and advocacy confidence
- ObjectiveBoost driving adoption and advocacy confidence
- KRIncrease driver adoption rates by 15%
- Offer incentives for completing training programs
- Implement reward schemes for long-term commitment
- Enhance recruitment campaigns targeting potential drivers
- KRReduce non-confident driver numbers by 10% with comprehensive training programs
- Launch retraining sessions for non-confident drivers
- Implement regular confident-driving workshops
- Develop comprehensive driving training curriculum
- KRElevate customer advocacy scores by 20% via targeted campaigns
- Implement a customer rewards program for referrals and reviews
- Develop customer-focused campaigns highlighting testimonials and success stories
- Provide regular, personalized follow-ups to build customer loyalty
OKRs to accelerate customer advocacy through our existing program
- ObjectiveAccelerate customer advocacy through our existing program
- KRImprove program participation by 30% quarterly
- Simplify and streamline program application processes
- Develop and implement a robust marketing strategy to promote program awareness
- Offer incentives to encourage registrations and sustained participation
- KRIncrease each advocate’s referral rate by 20%
- Offer incentives for each successful referral
- Provide personalized training to enhance referral skills
- Implement a comprehensive referral tracking system
- KRIncrease positive social media mentions by 25%
- Improve customer service responses on social media
- Implement a weekly user interaction initiative on all platforms
- Promote user-generated content campaigns
OKRs to launch a successful employee advocacy program
- ObjectiveLaunch a successful employee advocacy program
- KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- KRTrain 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- KRIncrease internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
OKRs to leverage positive feedback to increase advocacy
- ObjectiveLeverage positive customer feedback to increase advocacy sentiment
- KRPublish 10 customer case studies
- KRGain 40 public reviews with 4+ stars across all platforms
- KRIncrease leads coming from advocacy resources from 50 to 85/week
OKRs to turn customers into advocates
- ObjectiveOur customers are championing our product and services
- KRGet 100 reviews on G2 or Capterra
- Identify happy users through NPS feedback
- KRWe have published 10 customer success stories
- KRWe get 20 leads every week coming from our referral program
- Build a partner community
- Create supporting material for our partners
OKRs to drive climate change legislation adoption in Colorado
- ObjectiveDrive climate change legislation adoption in Colorado
- KRSecure 10 meetings with legislative members to discuss proposed Climate Change Bill
- Research contact information for targeted legislative members
- Schedule and confirm meeting times with lawmakers
- Draft persuasive emails advocating for meeting appointments
- KRCollaborate with 5 local environmental organizations for a shared advocacy campaign
- Set dates for collaboration meetings to discuss strategies
- Identify and reach out to five local environmental organizations
- Propose a shared advocacy campaign to each organization
- KRIncrease public support by 20% through targeted social media awareness campaigns
- Develop relevant and engaging content for social media posts
- Implement targeted social media advertising campaigns
- Monitor and adjust campaigns based on public response
How to write your own Advocacy OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Advocacy OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Advocacy OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Advocacy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the User Experience (UX) for our digital products
- OKRs to maintain and improve overall health
- OKRs to implement comprehensive security training for all staff
- OKRs to improve user navigation and orientation on the website
- OKRs to improve time management and task prioritization
- OKRs to improve the quality and relevancy of content through comprehensive revisions