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10 OKR examples for Advocacy Team

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Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Advocacy Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocacy Team. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Advocacy Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Advocacy Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Advocacy Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to improve my skills in facilitating and advocating effectively

  • ObjectiveImprove my skills in facilitating and advocating effectively
  • KRSuccessfully advocate for at least 3 initiatives, resulting in adoption or change
  • TaskPresent these initiatives to decision-making entities
  • TaskIdentify and fully understand three pertinent initiatives
  • TaskConstruct comprehensive, persuasive arguments for each initiative
  • KRConduct 5 or more team facilitation sessions, attaining a feedback score of 80%+
  • TaskDistribute and collect feedback surveys post-sessions
  • TaskImplement engaging activities to promote collaboration
  • TaskSchedule 5 team facilitation sessions
  • KRComplete a certified course on facilitation and advocacy techniques by quarter-end
  • TaskComplete and pass all course assignments and exams
  • TaskResearch credible institutions offering certified facilitation courses
  • TaskEnroll in the chosen facilitation and advocacy techniques course

OKRs to boost employee advocacy members' posts frequency

  • ObjectiveBoost employee advocacy members' posts frequency
  • KRAchieve 20% increase in total posts from employee advocacy members
  • TaskOrganize weekly brainstorming sessions for content ideas
  • TaskImplement a reward system for frequent employee contributors
  • TaskProvide training on creating engaging posts
  • KRIncrease average post count per member from 2 to 5 by end of quarter
  • TaskImplement a bi-weekly challenge encouraging users to post more
  • TaskOffer incentives for frequent posting
  • TaskAdvertise popular discussion topics to engage members
  • KROrganize 3 virtual trainings on effective advocacy posting for members
  • TaskSchedule and communicate session details to members
  • TaskIdentify topics for each virtual training sessions
  • TaskSelect and book appropriate expert trainers

OKRs to enhance customer advocacy throughout our service processes

  • ObjectiveEnhance customer advocacy throughout our service processes
  • KRReduce customer complaints by 30% through improved service delivery
  • TaskEstablish a proactive feedback system for customers
  • TaskImplement ongoing customer service training for all staff
  • TaskRegularly review and update service delivery protocols
  • KRIncrease Net Promoter Score (NPS) by 25% initiating customer-first policies
  • TaskOffer consistent, high-quality customer support and after-sales service
  • TaskTrain staff on proactive customer experience strategies and techniques
  • TaskImplement customer feedback mechanisms for improved service provision
  • KRIncrease customer retention rate by 20% with personalized follow-ups
  • TaskTrain staff in personalised customer service techniques
  • TaskImplement customer tracking software for personalized follow-up
  • TaskCreate an effective customer feedback system

OKRs to drive adoption of environmental policies by the National Park Service

  • ObjectiveDrive adoption of environmental policies by the National Park Service
  • KRCollaborate and establish a partnership with 2 environmental nonprofits for lobbying support
  • TaskIdentify potential environmental nonprofits for partnership
  • TaskFormulate and formalize partnership agreement for lobbying support
  • TaskReach out to chosen nonprofits to discuss collaboration potential
  • KRSecure 3 meetings with National Park Service decision-makers to propose policy changes
  • TaskReach out to secure meetings with the identified individuals
  • TaskDevelop a compelling policy-change proposal
  • TaskIdentify key decision-makers within the National Park Service
  • KRGenerate a comprehensive report on 5 successful environmental policies in global parks
  • TaskResearch and gather details about these policies
  • TaskIdentify 5 global parks with successful environmental policies
  • TaskCompile findings into a comprehensive report

OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • KRIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • KRReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • KRImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

OKRs to boost engagement and adoption of B2B2C advocacy program

  • ObjectiveBoost engagement and adoption of B2B2C advocacy program
  • KRRaise frequency of monthly active users by 25%
  • TaskImplement engaging, user-friendly updates to improve user interface
  • TaskImplement regular user engagement initiatives
  • TaskLaunch targeted outreach and promotional campaigns
  • KRIncrease unique user logins by 30%
  • TaskImprove website or app user interface for better usability
  • TaskImplement a user referral program to attract new users
  • TaskPromote site or app via targeted social media advertising
  • KRImprove user retention rate by 20%
  • TaskConduct regular User Experience (UX) testing and improvements
  • TaskOptimize customer service responses and interactions
  • TaskImplement personalized user experiences to boost engagement

OKRs to boost driving adoption and advocacy confidence

  • ObjectiveBoost driving adoption and advocacy confidence
  • KRIncrease driver adoption rates by 15%
  • TaskOffer incentives for completing training programs
  • TaskImplement reward schemes for long-term commitment
  • TaskEnhance recruitment campaigns targeting potential drivers
  • KRReduce non-confident driver numbers by 10% with comprehensive training programs
  • TaskLaunch retraining sessions for non-confident drivers
  • TaskImplement regular confident-driving workshops
  • TaskDevelop comprehensive driving training curriculum
  • KRElevate customer advocacy scores by 20% via targeted campaigns
  • TaskImplement a customer rewards program for referrals and reviews
  • TaskDevelop customer-focused campaigns highlighting testimonials and success stories
  • TaskProvide regular, personalized follow-ups to build customer loyalty

OKRs to launch a successful employee advocacy program

  • ObjectiveLaunch a successful employee advocacy program
  • KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
  • TaskImplement customer advocacy strategies effectively
  • TaskIdentify key metrics for evaluating brand impact
  • TaskAnalyze and report increased brand impact
  • KRTrain 75% of employees on advocacy program within quarter
  • TaskIdentify suitable advocacy program instructors
  • TaskSchedule advocacy training sessions for employees
  • TaskMonitor and document participation rates
  • KRIncrease internal program adoption by 25%
  • TaskImplement incentive schemes for program adoption
  • TaskDevelop engaging internal communication about program benefits
  • TaskProvide comprehensive training for effective program usage

OKRs to drive climate change legislation adoption in Colorado

  • ObjectiveDrive climate change legislation adoption in Colorado
  • KRSecure 10 meetings with legislative members to discuss proposed Climate Change Bill
  • TaskResearch contact information for targeted legislative members
  • TaskSchedule and confirm meeting times with lawmakers
  • TaskDraft persuasive emails advocating for meeting appointments
  • KRCollaborate with 5 local environmental organizations for a shared advocacy campaign
  • TaskSet dates for collaboration meetings to discuss strategies
  • TaskIdentify and reach out to five local environmental organizations
  • TaskPropose a shared advocacy campaign to each organization
  • KRIncrease public support by 20% through targeted social media awareness campaigns
  • TaskDevelop relevant and engaging content for social media posts
  • TaskImplement targeted social media advertising campaigns
  • TaskMonitor and adjust campaigns based on public response

OKRs to accelerate customer advocacy through our existing program

  • ObjectiveAccelerate customer advocacy through our existing program
  • KRImprove program participation by 30% quarterly
  • TaskSimplify and streamline program application processes
  • TaskDevelop and implement a robust marketing strategy to promote program awareness
  • TaskOffer incentives to encourage registrations and sustained participation
  • KRIncrease each advocate’s referral rate by 20%
  • TaskOffer incentives for each successful referral
  • TaskProvide personalized training to enhance referral skills
  • TaskImplement a comprehensive referral tracking system
  • KRIncrease positive social media mentions by 25%
  • TaskImprove customer service responses on social media
  • TaskImplement a weekly user interaction initiative on all platforms
  • TaskPromote user-generated content campaigns

Advocacy Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Advocacy Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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