3 customisable OKR examples for Digital Marketing Campaign

What are Digital Marketing Campaign OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Marketing Campaign to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Digital Marketing Campaign OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Digital Marketing Campaign OKRs examples

You'll find below a list of Objectives and Key Results templates for Digital Marketing Campaign. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to enhance performance of clients' paid campaigns

Enhance performance of clients' paid campaigns
Increase average click-through rate by 15%
Segment email lists for a more personalized approach
Implement A/B testing to optimize email subject lines
Enhance CTA button design to draw attention
Boost campaign conversion rate by 20%
Improve targeting efforts for more relevant user engagement
Tailor ad copy to better resonate with audience needs
Implement A/B testing to optimize landing page design
Reduce cost per acquisition by 10%
Improve website conversion rates with UX optimization
Launch targeted marketing campaigns to attract desired customers
Analyze current customer acquisition strategies for inefficiencies

Implement this OKR

2. OKRs to boost the income of the flight training academy

Boost the income of the flight training academy
Attain a 20% increase in new student enrollments
Implement a robust digital marketing campaign
Organize monthly open-house events for prospects
Design attractive scholarship packages for new enrollees
Upsell advanced classes to 30% of existing students
Identify students ready for advanced classes
Promote benefits of advanced classes to them
Offer incentives for early enrollment
Launch two new training packages, resulting in a 15% revenue increase
Develop comprehensive curriculum for two new training packages
Market new packages toward targeted customer base
Monitor and optimize sales revenue progress

boost-income digital-marketing-campaign training-program-developer marketing-strategist marketing-team curriculum-development-team

Implement this OKR

3. OKRs to enhance ad performance with 10% higher CTR

Increase ad CTR by 10%
Implement 2 new ad targeting options
Consult with marketing team to determine feasibility and potential impact
Research industry trends and identify two new ad targeting options
Roll out second option to target audience and monitor engagement metrics
Implement and test first option, adjusting as needed for optimal performance
Adjust bidding strategy for higher ad placement
Increase CPC bids for targeted keywords
Monitor competitor bids and adjust bidding strategy accordingly
Review impression share and increase bids for low share
Test different ad formats and adjust bids based on performance
Conduct 3 A/B tests on ad copy
Create two versions of ad copy with one variable changed
Identify variables to test in ad copy
Analyze data and make data-driven decision on ad copy
Implement A/B test and collect relevant data
Increase ad relevance score by 2 points
Utilize more relevant ad copy and messaging
Improve targeting parameters for better audience matching
Monitor and adjust ad frequency to prevent ad fatigue
Focus on high-quality landing pages

ad-performance click-through-rate-(ctr)digital-marketer advertising-specialist marketing advertising-campaigns

Implement this OKR

Digital Marketing Campaign OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Digital Marketing Campaign OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Marketing Campaign OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

Start a free trial →Learn more about Tability