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10 OKR examples for Product Testing

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What are Product Testing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Testing to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Product Testing OKRs examples

You will find in the next section many different Product Testing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to successfully launch and break-even via pre-sales

  • ObjectiveSuccessfully launch and break-even via pre-sales
  • KRAttain 100% of cost recovery through initial sales
  • TaskTrack and control operational expenses efficiently
  • TaskImplement effective sales and marketing strategies
  • TaskDevelop a competitive pricing strategy to cover production costs
  • KRGenerate a minimum of 300 pre-sale orders
  • TaskCollaborate with influencers to promote and pre-sell
  • TaskImplement a referral discount program for pre-orders
  • TaskDevelop a compelling marketing campaign targeting potential customers
  • KRAchieve 100% completion of product testing and fixes
  • TaskExecute testing plan and document all findings
  • TaskDevelop a comprehensive plan for product testing
  • TaskImplement necessary fixes based on test results

OKRs to implement comprehensive, multi-disciplinary colour testing

  • ObjectiveImplement comprehensive, multi-disciplinary colour testing
  • KRExecute colour tests for 100% of our product line adhering to the established protocol
  • TaskRecord and analyze the colour test results
  • TaskReview the established protocol for colour testing
  • TaskApply the colour tests to each product in the line
  • KRAssess and document the outcomes of each colour test, establishing a improvement plan
  • TaskConduct and record results of various colour tests
  • TaskDevelop a comprehensive plan detailing proposed improvements
  • TaskAnalyze test outcomes to determine areas needing improvement
  • KRDevelop a standardised, reproducible colour testing protocol by collaborating with design team
  • TaskCreate draft of standardized color testing protocol
  • TaskImplement, evaluate, and refine the protocol with team input
  • TaskMeet with design team to identify color testing needs and objectives

OKRs to successfully develop a functional Figma prototype

  • ObjectiveSuccessfully develop a functional Figma prototype
  • KRImplement feedback and finalize the prototype by week 12
  • TaskFinalize prototype by week 12
  • TaskIncorporate received feedback into the prototype
  • TaskConduct final tests on the adjusted prototype
  • KRDesign a full user-interface mockup in Figma by week 4
  • TaskFinalize mockup with interactive features
  • TaskDevelop the initial design layout in Figma
  • TaskOutline the specific interface components needed
  • KRValidate the prototype with 10 user tests by week 8
  • TaskDocument and analyze user feedback for validation
  • TaskIdentify and recruit 10 users for prototype testing
  • TaskCoordinate and conduct user testing sessions

OKRs to enhance efficiency in production and testing processes

  • ObjectiveEnhance efficiency in production and testing processes
  • KRIncrease successful first-time production runs by 10% to reduce rework
  • TaskImplement process checks to identify errors early
  • TaskStrengthen staff training on production procedures
  • TaskUpgrade equipment for better precision and efficiency
  • KRReduce production errors by 15% through implementing strict quality control measures
  • TaskRegularly monitor and correct production errors promptly
  • TaskImplement stringent quality control measures in the production process
  • TaskConduct regular training for staff on quality standards
  • KRDecrease testing time by 20% by optimizing testing procedures
  • TaskReview current testing methods for inefficiencies and redundancies
  • TaskTrain staff in new, optimized testing procedures
  • TaskImplement automation for repetitive testing tasks

OKRs to enhance the quality standards of our product portfolio

  • ObjectiveEnhance the quality standards of our product portfolio
  • KRReduce returned product rates due to quality issues by 20%
  • TaskImplement comprehensive product testing pre-shipment
  • TaskTrain staff on improving product inspection process
  • TaskEnhance quality control procedures for product manufacturing
  • KRConduct 10 comprehensive quality assurance tests for each product category
  • TaskSchedule 10 comprehensive tests for each category
  • TaskIdentify the product categories for quality testing
  • TaskAnalyze and document the results for review
  • KRAchieve a 95% customer satisfaction rate on product quality through feedback surveys
  • TaskImplement a system for customer feedback surveys
  • TaskInitiate improvements based on collected feedback
  • TaskRegularly monitor and analyze survey results

OKRs to successfully launch the payment splitting product

  • ObjectiveSuccessfully launch the payment splitting product
  • KRGet 1000 downloads and 25% active users 6 weeks post-launch
  • TaskOffer incentives to retain and increase user activity post-download
  • TaskImplement a robust marketing strategy on relevant social media platforms
  • TaskProvide engaging app tutorials to ensure continued user activity
  • KRGain feedback from 500 beta testers and achieve 75% positive reviews
  • TaskImplement a feedback mechanism for testers' comments
  • TaskStrategize methods to attain positive responses
  • TaskDistribute the beta version to 500 testers for trial
  • KRDevelop a fully functional beta version for testing within 4 weeks
  • TaskCreate a detailed, time-bound project plan
  • TaskBegin coding, testing, and refining the beta version
  • TaskAssemble a dedicated project team to initiate development

OKRs to develop a cloud-based SAAS loyalty product

  • ObjectiveDevelop a cloud-based SAAS loyalty product
  • KRComplete backend development process meeting 95% of the defined specifications
  • TaskDevelop and test backend according to specifications
  • TaskFinalize defined specifications for backend development process
  • TaskConduct reviews and adjust code to meet 95% specification accuracy
  • KRSuccessfully launch a beta version with less than 3% defects reported
  • TaskPrioritize and swiftly address reported defects
  • TaskDevelop comprehensive testing procedures for beta version
  • TaskProvide effective channels for reporting software defects
  • KRFinalize system specifications and required features by interviewing 20 potential users
  • TaskIdentify and contact 20 potential system users for interviews
  • TaskConduct interviews to finalize system specifications
  • TaskFinalize required features based on user feedback

OKRs to enhance product quality by reducing production defects

  • ObjectiveEnhance product quality by reducing production defects
  • KRDecrease production defects by 30% through tightened quality control processes
  • TaskTrain staff on the new quality standards
  • TaskImplement stringent quality control measures in the production line
  • TaskRegularly inspect and update production equipment
  • KRConduct training sessions for QA team to enhance in-depth product knowledge
  • TaskIdentify key product aspects for the QA team to understand deeply
  • TaskSchedule and facilitate product knowledge training sessions
  • TaskDevelop comprehensive training materials/briefs for each aspect
  • KRImplement a new, more thorough testing protocol within the development cycle
  • TaskResearch and adopt a comprehensive testing method
  • TaskEducate development team about new protocol
  • TaskIdentify the weak spots in the current testing protocol

OKRs to implement a robust chaos testing system in our production environment

  • ObjectiveImplement a robust chaos testing system in our production environment
  • KRAchieve 90% system resilience score post chaos testing and fixing identified vulnerabilities
  • TaskDevelop resolutions for identified system weaknesses
  • TaskMeasure system resilience post-fix, aiming for 90% score
  • TaskImplement chaos testing to identify system vulnerabilities
  • KRIdentify and document 10 potential points of system failure by month-end
  • TaskCompile findings into comprehensive document
  • TaskReview system for possible vulnerabilities or weaknesses
  • TaskRecord 10 potential failure points
  • KRDevelop and deploy chaos experiments to simulate 50% of identified points of failure
  • TaskImplement and execute the chaos experiments
  • TaskDesign chaos experiments to simulate these failures
  • TaskIdentify the key potential failure points in the system

OKRs to implement new functionality in our product offering

  • ObjectiveImplement new functionality in our product offering
  • KRObtain 80% positive feedback from beta testers on new functionality
  • TaskDevelop clear, user-friendly instructions for new functionality
  • TaskRegularly monitor and analyze beta tester feedback
  • TaskImplement suggestions for improvements promptly
  • KRFinalize development of 2 new features by meeting acceptance criteria
  • TaskImplement necessary revisions post feedback
  • TaskConduct rigorous testing for each new feature
  • TaskObtain stakeholder approval for the completed features
  • KRAchieve 95% bug-free releases for the new functions
  • TaskTrain team members in systematic debugging techniques
  • TaskSchedule frequent code review sessions amongst developers
  • TaskImplement robust testing protocols for newly developed functions

How to write your own Product Testing OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Product Testing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Testing OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Testing OKR templates

We have more templates to help you draft your team goals and OKRs.

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