6 customisable OKR examples for Public Relations Manager
What are Public Relations Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Public Relations Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Public Relations Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Public Relations Manager OKRs examples
You will find in the next section many different Public Relations Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost Iranian childhood cancer charity's brand recognition
Boost Iranian childhood cancer charity's brand recognition
Launch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets
Compile a list of local press channels for story distribution
Write and finalize 2 compelling news stories about our organization
Secure 3 public speaking engagements to widen outreach
Establish contact and follow up with event organizers
Identify potential events relevant to your expertise or industry
Prepare a compelling speaking proposal to pitch to event organizers
Increase social media followers by 20% to enhance online visibility
Engage with followers regularly to create a loyal online community
Develop and maintain a consistent posting schedule on all social platforms
Collaborate with influencers to reach a larger audience
2. OKRs to amplify brand reputation to boost lead generation
Amplify brand reputation to boost lead generation
Improve net promoter score by 15% through enhanced customer experiences
Optimize communication channels for easier customer navigation
Implement personalized customer service to boost satisfaction levels
Address customer complaints promptly to improve brand perception
Achieve a 20% increase in positive online reviews and ratings
Implement a post-purchase email encouraging buyers to leave a review
Offer incentives for customers who write reviews
Conduct a social media campaign promoting customer reviews
Secure 10 impactful PR mentions in industry-related publications
Develop a compelling press release relevant to industry trends
Research and compile a list of industry-related publications
Reach out to journalists and editors to pitch the story
3. OKRs to increase visibility and knowledge of our brand
Increase visibility and knowledge of our brand
Increase social media followers by 30%
Invest in targeted social media advertising campaigns
Collaborate with influencers to promote the page
Elevate content strategy to boost engagement
Achieve a 20% increase in unaided brand awareness survey responses
Launch a customer referral program to boost awareness
Increase PR efforts to gain more media coverage
Implement a targeted social media advertising campaign
Organize 10 event sponsorships in relevant industry events
Reach out to event organizers regarding potential sponsorships
Identify 10 industry events aligned with company interests
Finalize sponsorship details and benefits for each event
4. OKRs to expand brand reach through innovative marketing practices
Expand brand reach through innovative marketing practices
Secure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets
Create compelling pitches tailored to each media outlet's audience
Identify and compile a list of top media outlets relevant to the brand
Increase social media followers by 35% to enhance digital engagement
Develop engaging and high-quality content for daily social media posting
Implement strategic social media advertising campaigns
Engage influencers to promote and share our content
Boost website traffic by 25% through SEO practices
Improve site's mobile compatibility and page load speed
Increase backlinking from reputable sites
Conduct keyword research to optimize site content
5. OKRs to successfully lead the organization of 12 Days of Christmas event
Successfully lead the organization of 12 Days of Christmas event
Finalize all event logistics, from venue to vendors, dealing with 100% accuracy
Confirm and double-check all reservations with the event venue
Thoroughly review contracts and delivery times with all vendors
Ensure accuracy of guest list, seating arrangements, and staff assignments
Ensure positive feedback from at least 85% of attendees post-event
Deliver high-quality, engaging presentations and performances
Send out post-event surveys for attendee feedback
Address any problems or complaints promptly
Secure an attendee registration of at least 500 people by promoting the event widely
Utilize social media platforms for regular event promotion
Create appealing event flyers for distribution both online and offline
Establish collaborations with relevant influencers for event exposure
6. OKRs to enhance visibility and recognition of our brand
Enhance visibility and recognition of our brand
Boost social media followership by 50% across all platforms
Launch contests and giveaways to incentivize following
Run targeted ad campaigns to attract new followers
Implement engaging daily posts and interactive stories
Increase organic website traffic by 30%
Regularly publish relevant, high-quality content
Strengthen social media presence and encourage sharing
Implement SEO strategies targeting high-value keywords
Achieve a 20% increase in media mentions or features
Engage media through active social media presence and promotions
Develop and distribute press releases for significant company news
Cultivate relationships with key industry influencers and journalists
Public Relations Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Public Relations Manager OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Public Relations Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance competency in preparing financial statements
OKRs to ensure compliance through complete closing of audit findings for data governance
OKRs to establish a precise reporting process for Lee
OKRs to improve performance testing for V2 services
OKRs to achieve ISO 45001 and 14001 audit readiness
OKRs to broaden understanding of royalty components in contracts
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.