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10 strategies and tactics for Market Presence

What is Market Presence strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Presence strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Presence strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Presence strategy examples

We've added many examples of Market Presence tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for developing marketing strategies for fintech companies

  • ⛳️ Strategy 1: Build strong online presence

    • Create a professional and informative website
    • Start a fintech blog with regular content updates
    • Utilise social media platforms like LinkedIn, Twitter, and Facebook
    • Implement SEO strategies to increase search engine rankings
    • Engage with followers by responding to comments and messages
    • Share user success stories and testimonials
    • Offer valuable resources such as eBooks and webinars
    • Collaborate with influencers and industry leaders
    • Use social media advertising to increase reach
    • Continuously analyse and optimise your online presence

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content calendar with regular blog posts
    • Create detailed whitepapers and case studies
    • Produce engaging video content explaining your fintech solutions
    • Host webinars and online workshops
    • Write guest posts for industry-related blogs and sites
    • Develop infographics to simplify complex concepts
    • Share industry news and insights on your platforms
    • Utilise email marketing to distribute your content
    • Develop a referral program to encourage content sharing
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Participate in fintech events

    • Attend industry conferences and trade shows
    • Host or sponsor fintech meetups and events
    • Network with key players and potential clients
    • Deliver keynote speeches or presentations
    • Exhibit at fintech expos to showcase your solution
    • Engage in panel discussions and roundtable talks
    • Collect and analyse feedback from event attendees
    • Distribute promotional materials and merchandise
    • Capture and share event moments on social media
    • Follow up with contacts made during the event
content-marketingonline-presencedigital-marketercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for becoming the best management provider in Africa

  • ⛳️ Strategy 1: Improve service quality

    • Conduct regular training sessions for staff
    • Implement a customer feedback system
    • Conduct quarterly performance reviews
    • Introduce a mentorship programme
    • Hire experienced industry professionals
    • Develop a standard operating procedure manual
    • Enhance technological infrastructure
    • Ensure compliance with international standards
    • Create a continuous improvement team
    • Engage in benchmarking against top competitors

  • ⛳️ Strategy 2: Build a strong brand presence

    • Invest in a comprehensive marketing campaign
    • Develop a professional and informative website
    • Utilise social media platforms effectively
    • Showcase client testimonials and case studies
    • Participate in industry conferences and events
    • Create thought leadership content
    • Build partnerships with local businesses
    • Participate in community outreach programmes
    • Ensure consistent branding across all materials
    • Invest in public relations efforts

  • ⛳️ Strategy 3: Expand service offerings and locations

    • Conduct market research to identify new opportunities
    • Develop new services based on client needs
    • Open new offices in strategic locations
    • Partner with local consultants for on-ground insights
    • Create flexible service packages
    • Invest in scalable technologies
    • Hire regional managers
    • Develop local marketing campaigns
    • Offer multi-lingual support services
    • Monitor and analyse expansion efforts regularly
service-qualitybrand-presencemarketing-specialistregional-managermarketing-teamexpansion-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for generating more leads for Legendary Productions

  • ⛳️ Strategy 1: Enhance online presence

    • Optimise the company website for SEO focusing on real estate video/photo production in Texas
    • Create a blog highlighting success stories and industry insights relevant to real estate in Texas
    • Set up a Google Business Profile with updated information and customer reviews
    • Run targeted ads on search engines and social media platforms like Facebook and Instagram
    • Regularly post on social media showcasing recent projects and client testimonials
    • Engage with potential clients on LinkedIn through sector-focused groups and discussions
    • Collaborate with local influencers or real estate agents for partnerships and shoutouts
    • Utilise email marketing campaigns targeting existing contacts with a referral program incentive
    • Implement a tracking system to monitor leads generated from online platforms
    • Test different CTAs and landing pages to improve conversion rates

  • ⛳️ Strategy 2: Network with industry professionals

    • Attend real estate networking events and seminars in Texas
    • Host a workshop or seminar for local real estate professionals focusing on the power of video marketing
    • Join local real estate associations and groups for greater exposure
    • Develop partnerships with real estate agencies to offer exclusive service rates
    • Create a referral program for real estate agents who recommend the company's services
    • Participate in local trade shows and industry exhibitions
    • Send personalised follow-up emails to connections made at events
    • Offer free consultations to key real estate stakeholders to demonstrate value
    • Organise regular meet-ups for local real estate professionals to share insights and develop relationships
    • Collect feedback from industry contacts to improve service offerings and customer relations

  • ⛳️ Strategy 3: Leverage client success stories

    • Create detailed case studies on past successful projects with quantifiable success metrics
    • Film and distribute client testimonial videos showcasing their experiences and results
    • Offer discounts or incentives to clients who agree to be part of a case study
    • Publish case studies on the company website and share through emails and newsletters
    • Pitch success stories to local media outlets and industry publications
    • Create an online portfolio to feature visually stunning work and success stories
    • Invite potential clients to live demonstrations or tours of completed projects
    • Encourage satisfied clients to leave reviews on platforms like Yelp and Google
    • Integrate success stories into sales presentations to illustrate the value provided
    • Regularly update and expand the collection of success stories to keep content fresh
online-presencenetworkingseo-specialistmarketing-managerdigital-marketing-teamsales-team
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Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for getting more customers for a small business

  • ⛳️ Strategy 1: Offer promotions and discounts

    • Create a limited-time discount on popular products or services
    • Offer a loyalty programme with rewards for repeat customers
    • Provide a discount for referrals when existing customers bring in new customers
    • Host special events or sales during holidays and peak shopping times
    • Partner with other local businesses for joint promotions
    • Provide a discount for first-time customers to encourage trial
    • Create bundle deals for products or services
    • Advertise promotions through social media and email newsletters
    • Use targeted online ads to promote discounts to specific demographics
    • Track the success of promotions and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance online presence

    • Build a user-friendly website that is mobile responsive
    • Optimise the website for search engines (SEO)
    • Set up profiles on major social media platforms (e.g., Facebook, Instagram, Twitter)
    • Regularly post engaging and relevant content on social media
    • Encourage satisfied customers to leave reviews online
    • Utilise paid social media advertising to target potential customers
    • Implement a blog to provide valuable information and attract visitors
    • Run email marketing campaigns to keep customers informed and engaged
    • List the business on local online directories (e.g., Google My Business, Yelp)
    • Monitor and analyse online traffic and engagement metrics to refine strategies

  • ⛳️ Strategy 3: Engage with the local community

    • Participate in local events, fairs, and markets
    • Sponsor local sports teams, events, or charities
    • Collaborate with other local businesses to host joint events
    • Offer workshops or classes related to the business
    • Create a customer appreciation event to thank loyal customers
    • Distribute flyers and business cards in the local area
    • Join local business networks and chambers of commerce
    • Engage with local media for publicity opportunities
    • Host a grand opening or re-opening event
    • Gather and act on feedback from local customers to improve services
promotionsonline-presencemarketing-managercommunity-outreach-coordinatorsales-teammarketing-team
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Strategies and tactics for analysing Infosys Resource & Capability Matrix

  • ⛳️ Strategy 1: Leverage key strengths to diversify market dependency

    • Enhance marketing efforts in non-US regions leveraging global talent pool
    • Develop strategic partnerships to penetrate new markets using existing client relationships
    • Expand digital capabilities to cater to localised needs in emerging markets
    • Utilise brand reputation to enter European and APAC markets
    • Conduct innovation workshops to tailor services for diverse markets
    • Promote thought leadership through global webinars and conferences
    • Utilise innovation capabilities to create market-specific solutions
    • Drive collaborative projects with local governments and agencies
    • Establish regional offices to boost market presence
    • Invest in local talent acquisition to enhance cultural alignment

  • ⛳️ Strategy 2: Reduce dependency on high attrition talent

    • Enhance employee engagement programmes to reduce attrition rates
    • Provide competitive compensation and benefits packages
    • Implement regular performance and satisfaction surveys
    • Foster a culture of innovation and growth to retain talent
    • Enhance leadership training at Infosys Leadership Institute
    • Offer career advancement opportunities and reskilling initiatives
    • Introduce flexible work arrangements to improve work-life balance
    • Establish mentorship and buddy systems for new hires
    • Recognise and reward high-performing employees
    • Implement a feedback loop to address employee concerns proactively

  • ⛳️ Strategy 3: Optimise R&D and consulting capabilities

    • Increase investment in R&D to elevate innovation potential
    • Develop a knowledge sharing hub for best practices in consulting
    • Train consulting teams to improve client interaction and problem resolution
    • Integrate AI tools to enhance consulting service delivery
    • Host innovation sprints to generate new consulting solutions
    • Collaborate with leading research institutions for knowledge advancements
    • Leverage global consulting teams to address regional needs
    • Create centres of excellence focussing on consulting and R&D
    • Conduct industry benchmarking to align consulting services with global standards
    • Offer consultancy certification programmes to upskill employees
diversificationtalent-retentionmarketing-strategisthr-managerr&d-teamconsulting-team
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Strategies and tactics for becoming the leading retailer of fabric and home products in South Africa

  • ⛳️ Strategy 1: Expand market presence

    • Conduct market research to identify target regions for expansion
    • Establish partnerships with local suppliers to ensure a diverse product range
    • Increase the number of physical stores in key locations
    • Enhance the online shopping experience with user-friendly navigation
    • Implement a loyalty programme to attract repeat customers
    • Host pop-up shops and promotional events to increase brand visibility
    • Engage in community outreach to build brand reputation
    • Develop exclusive product lines that cater to local tastes
    • Strengthen the supply chain to ensure product availability
    • Conduct regular competitive analysis to adapt strategies accordingly

  • ⛳️ Strategy 2: Enhance customer experience

    • Conduct customer feedback surveys to gather insights on preferences
    • Offer personalised shopping assistance both in-store and online
    • Implement a hassle-free return and exchange policy
    • Train staff on customer service best practices
    • Regularly update store displays to reflect current trends
    • Create an easy-to-navigate website with comprehensive product categories
    • Develop a mobile app to improve the shopping experience on the go
    • Utilise social media to interact and engage with customers
    • Introduce a subscription service for home products
    • Offer virtual design consultations for home product integration

  • ⛳️ Strategy 3: Improve marketing efforts

    • Develop a comprehensive marketing plan targeting key demographics
    • Utilise digital marketing platforms for targeted advertising
    • Create engaging content showcasing product use and benefits
    • Collaborate with influencers to expand brand awareness
    • Launch seasonal sales and promotions to attract new customers
    • Build an email list for direct communication and promotions
    • Participate in industry trade shows and exhibitions
    • Implement a strong brand identity and messaging strategy
    • Utilise data analytics to measure marketing effectiveness
    • Allocate budget for continuous marketing innovation and adaptation
market-presencecustomer-experiencemarketing-managercustomer-service-representativeproduct-development-teammarketing-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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How to track your Market Presence strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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