10 customisable OKR examples for Mobile App
What are Mobile App OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Mobile App OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Mobile App OKRs examples
We've added many examples of Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve mobile app reusability throughout the organization
Improve mobile app reusability throughout the organization
Conduct training for 100% of developers on efficient app component reusability practices
Develop a comprehensive reusability practices training program
Monitor and evaluate the training's effectiveness
Schedule training sessions for all developers
Reduce app feature duplication by 80% through consolidation efforts
Implement the consolidation plan in the app
Create a concise plan for feature consolidation
Identify features with duplication in the app
Implement shared framework to universalize 75% of mobile app functionalities
Integrate framework into 75% of mobile apps
Develop a shared framework integrating these commonalities
Identify common functionalities across existing mobile apps
2. OKRs to grow the user base via organic mobile acquisition
Grow the user base via organic mobile acquisition
Reduce mobile app attrition rate by 10%
Implement user feedback to improve app design and functionality
Optimize app performance to prevent crashes and lags
Develop engaging in-app activities or rewards
Achieve 20% increase in app downloads from organic sources
Encourage user ratings and reviews on app store
Optimize the app store description with relevant keywords
Share app links on all social media platforms
Improve mobile app store optimization to boost visibility by 30%
Research and incorporate relevant high-ranking keywords in app description
Update app regularly to fix bugs and improve performance
Encourage users to rate and review the app
3. OKRs to mobile and QR code integration
4. OKRs to enhance app performance for a smoother user experience
Improve app performance and user experience
Increase app responsiveness by optimizing code and improving server speed
Decrease crash rate by 15% through bug fixing and testing
Achieve at least 4-star rating and positive feedback in app stores
Reduce app loading time by 20%
5. OKRs to launch the mobile app for health professionals successfully
Launch the mobile app for health professionals successfully
Generate a minimum of 100 monthly active users
Develop engaging content and regular updates to drive user engagement
Collaborate with influencers or industry experts to promote the platform to larger audiences
Implement targeted marketing campaigns to reach new potential users
Optimize website for better user experience and faster loading times
Increase user sign-ups by 30%
Obtain positive feedback from at least 80% of app beta testers
Achieve a 4-star rating or higher on app stores
Encourage satisfied users to leave positive reviews by offering incentives or reminders
Improve user experience by streamlining app features and enhancing user interface
Implement a strong app store optimization strategy for improved app discoverability
Respond promptly to user feedback and address any reported issues or concerns
6. OKRs to launch a successful mobile application
Launch an amazing mobile app MVP
Achieve a 60% week-4 retention of beta users
Achieve great Mobile NPS by reaching a score above 30
Get 100 daily active users on mobile
Promote MVP beta in our newsletter
Send typeform to recruit TestFlight users
7. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
Enhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
Implement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
Decrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis
8. OKRs to enhance mobile app quality through effective mobile testing
Enhance mobile app quality through effective mobile testing
Increase our mobile app's user-interface test coverage to 90%
Implement and regularly update these tests
Identify gaps in current user-interface test coverage
Develop comprehensive testing procedures for missing areas
Reduce app crash rates by 30% through rigorous stress tests
Conduct extensive stress tests on the application
Implement improvements and verify effectiveness
Identify and fix underlying app instability issues
Improve bug detection by 40% with automated test scripts implementation
Measure improvement in bug detection regularly
Develop and implement appropriate test scripts
Identify critical modules that require automated testing
9. OKRs to develop a unified platform for third-party data delivery to mobile apps
Develop a unified platform for third-party data delivery to mobile apps
Enable integration of the platform with 5 different third-party data sources
Identify 5 third-party data sources relevant to the platform
Test and troubleshoot all data integrations
Build API connectors for each data source
Design and prototype the platform's functionality by testing with 3 mobile apps
Develop prototype incorporating these designs
Test prototype with 3 mobile apps
Sketch designs for the platform's functionality
Achieve a user satisfaction rating of above 85% after the platform is launched
Quickly resolve any reported user issues
Conduct regular feedback surveys with users
Implement a user-friendly design for the platform
10. OKRs to decrease user acquisition cost for our mobile app
Decrease user acquisition cost for our mobile app
Improve advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly
Implement targeted ad campaigns based on identified personas
Research customer behavior to create detailed audience personas
Reduce average acquisition cost per user by 25%
Increase targeting precision in ad campaigns
Analyze and optimize current marketing strategies
Enhance the retention strategies for existing customers
Increase organic app downloads by 30% through app store optimization
Promotion through positive user reviews and ratings
Develop compelling app descriptions and attractive icons
Conduct keyword research to improve app store search ranking
Mobile App OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Mobile App OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Mobile App OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement engagement visibility for corporate customers on Mina Sidor
OKRs to improve the efficiency of the chargeback recovery process
OKRs to implement client service and review process
OKRs to amplify professional relationships and foster mutual trust among teammates
OKRs to enhance overall customer satisfaction in car rentals
OKRs to enhance work ethos focusing on integrity, speed, passion, and transparency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.