Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Mobile App OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Mobile App OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Mobile App OKRs examples
We've added many examples of Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to improve mobile app reusability throughout the organization
ObjectiveImprove mobile app reusability throughout the organization
KRConduct training for 100% of developers on efficient app component reusability practices
Develop a comprehensive reusability practices training program- Monitor and evaluate the training's effectiveness
- Schedule training sessions for all developers
- KRReduce app feature duplication by 80% through consolidation efforts
- Implement the consolidation plan in the app
- Create a concise plan for feature consolidation
- Identify features with duplication in the app
- KRImplement shared framework to universalize 75% of mobile app functionalities
- Integrate framework into 75% of mobile apps
- Develop a shared framework integrating these commonalities
- Identify common functionalities across existing mobile apps
OKRs to launch a user-friendly mobile app for the retail company
- ObjectiveLaunch a user-friendly mobile app for the retail company
- KRAchieve 500 successful app downloads within the first week of release
- Develop a robust marketing strategy targeting potential users
- Collaborate with influencers for app promotion
- Offer introductory rewards for early downloads
- KRComplete app testing with less than 1% errors
- Continually improve app based on testing feedback
- Implement comprehensive quality assurance procedures for the app
- Regularly conduct detailed error checking processes
- KRDevelop a fully functional prototype by securing design sign-off in two weeks
- Obtain design sign-off from relevant authorities
- Finalize and confirm initial design of the prototype
- Construct the fully functional prototype
OKRs to grow the user base via organic mobile acquisition
- ObjectiveGrow the user base via organic mobile acquisition
- KRReduce mobile app attrition rate by 10%
- Implement user feedback to improve app design and functionality
- Optimize app performance to prevent crashes and lags
- Develop engaging in-app activities or rewards
- KRAchieve 20% increase in app downloads from organic sources
- Encourage user ratings and reviews on app store
- Optimize the app store description with relevant keywords
- Share app links on all social media platforms
- KRImprove mobile app store optimization to boost visibility by 30%
- Research and incorporate relevant high-ranking keywords in app description
- Update app regularly to fix bugs and improve performance
- Encourage users to rate and review the app
OKRs to mobile and QR code integration
OKRs to enhance app performance for a smoother user experience
- ObjectiveImprove app performance and user experience
- KRIncrease app responsiveness by optimizing code and improving server speed
- KRDecrease crash rate by 15% through bug fixing and testing
- KRAchieve at least 4-star rating and positive feedback in app stores
- KRReduce app loading time by 20%
OKRs to launch the mobile app for health professionals successfully
- ObjectiveLaunch the mobile app for health professionals successfully
- KRGenerate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- KRIncrease user sign-ups by 30%
- KRObtain positive feedback from at least 80% of app beta testers
- KRAchieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
OKRs to launch a successful mobile application
- ObjectiveLaunch an amazing mobile app MVP
- KRAchieve a 60% week-4 retention of beta users
- KRAchieve great Mobile NPS by reaching a score above 30
- KRGet 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
OKRs to boost visibility and user base for our new mobile app
- ObjectiveBoost visibility and user base for our new mobile app
- KRSecure 50 positive app reviews on the App Store and Google Play Store
- Develop a user-friendly app with engaging features
- Prompt users for reviews after successful interactions within the app
- Encourage satisfied users to leave a positive review
- KRImplement a digital marketing campaign to reach at least 500,000 people
- Identify target audience and their preferred digital platforms
- Develop engaging ad content for chosen platforms
- Launch and monitor digital ad campaign
- KRAchieve a 25% increase in app downloads compared to the previous quarter
- Launch a well-targeted social media ad campaign for the app
- Implement a referral incentive program to encourage sharing
- Improve app visibility with search engine optimization
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to enhance mobile app quality through effective mobile testing
- ObjectiveEnhance mobile app quality through effective mobile testing
- KRIncrease our mobile app's user-interface test coverage to 90%
- Implement and regularly update these tests
- Identify gaps in current user-interface test coverage
- Develop comprehensive testing procedures for missing areas
- KRReduce app crash rates by 30% through rigorous stress tests
- Conduct extensive stress tests on the application
- Implement improvements and verify effectiveness
- Identify and fix underlying app instability issues
- KRImprove bug detection by 40% with automated test scripts implementation
- Measure improvement in bug detection regularly
- Develop and implement appropriate test scripts
- Identify critical modules that require automated testing
Mobile App OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Mobile App OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to maximize AI consulting services revenue
- OKRs to increase LinkedIn brand engagement
- OKRs to foster customer-centric culture through UX insights
- OKRs to enhance skill set of existing workforce to address talent scarcity
- OKRs to streamline contract administration procedures for enhanced efficiency
- OKRs to increase AliExpress purchases