4 OKR examples for Product Value

What are Product Value OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Value to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

• Use AI to draft a complete set of OKRs in seconds
• Connect your OKRs and team goals to your project
• Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

• Edit the objectives, key results, and tasks
• Click on the target 0 → 100% to set better target
• Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

• 10+ built-in dashboards to visualise progress on your goals
• Weekly reminders, data connectors, and smart notifications
• 9 views to map OKRs to strategic projects
• Strategy map to align teams at scale

Building your own Product Value OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our Product Value OKRs examples

We've added many examples of Product Value Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to maximize perceived value across all customer profiles

2. OKRs to enhance product value and user discovery speed

3. OKRs to increase value proposition for a staff training videogame development company

4. OKRs to amplify our brand's unique value and differentiate from competitors

Product Value OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Value OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Value OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to drive recruitment via enhanced content marketing for virtual assistant services
  content-marketingseo-optimizationcontent-marketerseo-specialistmarketing-teamrecruitment-team
• OKRs to enhance the user experience across all platforms
  user-experiencewebpage-load-timesui/ux-designerweb-developerui/ux-design-teamweb-development-team
• OKRs to elevate company growth through improving technical interview processes
  interview-processcompany-growthinterviewerevaluation-teamhuman-resourcesinterview-and-evaluation-team
• OKRs to increase design competency and productivity for high-quality outputs
  design-competency-improvementproductivity-enhancementdesign-team-managergraphic-designerdesign-teamproject-management-team
• OKRs to improve quarterly communication by ensuring consistent check-ins with performance manager
  quarterly-meetingsperformance-reportsperformance-managerteam-membersanalysis-teammanagement-team
• OKRs to boost the success rate of competitive grant applications
  grant-applicationstraininggrant-writerspartnership-coordinatorgrant-writing-teampartnership-management-team