What are Strategic Marketing Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategic Marketing Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Strategic Marketing Manager OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Strategic Marketing Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Strategic Marketing Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to boost overall brand visibility
ObjectiveBoost overall brand visibility
KRLaunch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- KRIncrease social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
OKRs to establish a formidable brand presence
- ObjectiveEstablish a formidable brand presence
- KRLaunch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- KRSecure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- KRIncrease social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
OKRs to boost new businesses by converting top-tier leads through strategic outreach
- ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
- KRIncrease lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- KRExpand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
OKRs to achieve 9% net profit from 75 tour group services
- ObjectiveAchieve 9% net profit from 75 tour group services
- KRIncrease the booking rate by 15% to ensure maximum utilization of tour capacity
- Implement strategic marketing to attract more customers
- Improve online booking system for easy navigation
- Offer discounted packages for large group bookings
- KRDecrease operating costs by at least 10% through efficient resource management
- Regularly review and adjust resource utilization
- Implement strategies for efficient use of resources
- Identify wasteful practices in current operations
- KRImprove upselling techniques for tour add-ons to increase revenue by 5%
- Develop relevant and appealing tour add-on packages
- Implement a reward system for successful upsells
- Recruit experienced sales trainers for skills development workshops
OKRs to position X as an integral part of the innovation ecosystem
- ObjectivePosition X as an integral part of the innovation ecosystem
- KRIncrease brand awareness and reputation by 10% as measured by NPS and engagement metrics
- Improve customer service to elevate customer experiences and satisfaction
- Collaborate with influencers within the industry to promote the brand
- Develop and implement a targeted social media advertising campaign
- KRSecure 5 strategic partnerships with ecosystem influencers by the quarter's end
- Develop tailored partnership proposals for each influencer
- Identify key influencers in our industry's ecosystem
- Initiate discussions and secure agreements
- KRDemonstrate X's value via 3 high-impact projects successfully launched and executed
OKRs to expand and excel in the Spanish Market
- ObjectiveExpand and excel in the Spanish Market
- KRIncrease Spanish market share by 15%
- Develop localized marketing strategies tailored to the Spanish audience
- Improve customer service with bilingual support staff
- Partner with popular Spanish influencers for product promotions
- KRLaunch effective marketing campaigns in at least 5 major Spanish cities
- Develop unique marketing strategies tailored for each city
- Identify top 5 Spanish cities with the largest target market
- Allocate budget for comprehensive marketing campaigns in each city
- KRSecure at least 3 strategic partnerships in Spain
- Identify potential partnership opportunities in Spain
- Negotiate and finalize partnership agreements
- Initiate conversations with selected businesses
OKRs to maximize pipeline generation from partner channels
- ObjectiveMaximize pipeline generation from partner channels
- KRSecure 5 new strategic partnerships delivering at least 20% of total leads
- Identify potential partners in the industry
- Approach and negotiate partnership agreements
- Implement and monitor partner-driven lead generation tactics
- KRImplement 2 joint marketing campaigns resulting in 30% increase in qualified leads
- Track and optimize campaign performance for lead generation
- Identify suitable partners for joint marketing campaigns
- Develop unique marketing strategies involving both companies
- KRTrain 100% of partner sales teams on product portfolio to boost referral opportunities
- Schedule mandatory training sessions for partner sales teams
- Monitor and track participation until 100% completion
- Create a comprehensive training module on product portfolio
OKRs to expand the company's market presence
- ObjectiveExpand the company's market presence
- KRSecure 15 productive meetings with potential strategic partners
- Schedule 15 productive meetings
- Identify and research 30 potential strategic partners
- Develop and execute personalized outreach strategies
- KRClose deals worth $1M in new business sales
- Negotiate and finalize sales contracts
- Develop and present personalized sales pitches
- Identify and reach out to potential high-value clients
- KRIncrease lead generation rate by 25%
- Optimize website's landing page for conversions
- Improve SEO strategy for higher online visibility
- Initiate a targeted email marketing campaign
OKRs to expand lour brand's presence through impactful outreach
- ObjectiveExpand lour brand's presence through impactful outreach
- KRBoost website traffic by 30% via targeted online promotional efforts
- Implement SEO strategies to enhance visibility on search engines
- Launch targeted social media advertising campaigns
- Collaborate with influencers for promotional posts
- KRIncrease social media followers by 25% through strategic engagement strategies
- Utilize paid promotions and influencer partnerships to extend reach
- Develop and implement a consistent content schedule on all platforms
- Engage directly with followers via comments, likes, and shares
- KRArrange and complete 10 strategic partnerships to boost collaborative outreach
- Identify potential partners aligned with our strategic goals
- Initiate conversations and negotiations with those entities
- Formalize partnerships through signed agreements
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
Strategic Marketing Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Strategic Marketing Manager OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategic Marketing Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
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- OKRs to maximize AI consulting services revenue
- OKRs to successfully migrate personal finance API to a standalone microservices module
- OKRs to enhance proficiency as a Partnership Manager
- OKRs to cultivate a highly involved and passionate online community
- OKRs to minimize application downtime to improve performance