15 customisable OKR examples for Strategic Marketing Manager
What are Strategic Marketing Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategic Marketing Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Strategic Marketing Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Strategic Marketing Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Strategic Marketing Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
2. OKRs to establish a formidable brand presence
Establish a formidable brand presence
Launch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
Secure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
Increase social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
3. OKRs to boost new businesses by converting top-tier leads through strategic outreach
Boost new businesses by converting top-tier leads through strategic outreach
Increase lead generation by 40% through optimized marketing campaigns
Implement SEO strategies in content creation
Initiate targeted email marketing campaigns
Optimize social media platforms for customer engagement
Achieve 30% conversion rate of high-quality leads into viable business opportunities
Implement targeted marketing strategies for high-quality leads
Improve follow-up tactics with potential customers
Personalize business proposals for prospective clients
Expand outreach effectiveness by 50% to drive lead engagement
Develop and implement a targeted social media marketing strategy
Launch referral program to incentivise current customers for word-of-mouth promotion
Increase frequency of engaging email newsletters to potential leads
4. OKRs to achieve 9% net profit from 75 tour group services
Achieve 9% net profit from 75 tour group services
Increase the booking rate by 15% to ensure maximum utilization of tour capacity
Implement strategic marketing to attract more customers
Improve online booking system for easy navigation
Offer discounted packages for large group bookings
Decrease operating costs by at least 10% through efficient resource management
Regularly review and adjust resource utilization
Implement strategies for efficient use of resources
Identify wasteful practices in current operations
Improve upselling techniques for tour add-ons to increase revenue by 5%
Develop relevant and appealing tour add-on packages
Implement a reward system for successful upsells
Recruit experienced sales trainers for skills development workshops
5. OKRs to position X as an integral part of the innovation ecosystem
Position X as an integral part of the innovation ecosystem
Increase brand awareness and reputation by 10% as measured by NPS and engagement metrics
Improve customer service to elevate customer experiences and satisfaction
Collaborate with influencers within the industry to promote the brand
Develop and implement a targeted social media advertising campaign
Secure 5 strategic partnerships with ecosystem influencers by the quarter's end
Develop tailored partnership proposals for each influencer
Identify key influencers in our industry's ecosystem
Initiate discussions and secure agreements
Demonstrate X's value via 3 high-impact projects successfully launched and executed
6. OKRs to expand and excel in the Spanish Market
Expand and excel in the Spanish Market
Increase Spanish market share by 15%
Develop localized marketing strategies tailored to the Spanish audience
Improve customer service with bilingual support staff
Partner with popular Spanish influencers for product promotions
Launch effective marketing campaigns in at least 5 major Spanish cities
Develop unique marketing strategies tailored for each city
Identify top 5 Spanish cities with the largest target market
Allocate budget for comprehensive marketing campaigns in each city
Secure at least 3 strategic partnerships in Spain
Identify potential partnership opportunities in Spain
Negotiate and finalize partnership agreements
Initiate conversations with selected businesses
7. OKRs to maximize pipeline generation from partner channels
Maximize pipeline generation from partner channels
Secure 5 new strategic partnerships delivering at least 20% of total leads
Identify potential partners in the industry
Approach and negotiate partnership agreements
Implement and monitor partner-driven lead generation tactics
Implement 2 joint marketing campaigns resulting in 30% increase in qualified leads
Track and optimize campaign performance for lead generation
Identify suitable partners for joint marketing campaigns
Develop unique marketing strategies involving both companies
Train 100% of partner sales teams on product portfolio to boost referral opportunities
Schedule mandatory training sessions for partner sales teams
Monitor and track participation until 100% completion
Create a comprehensive training module on product portfolio
8. OKRs to expand the company's market presence
Expand the company's market presence
Secure 15 productive meetings with potential strategic partners
Schedule 15 productive meetings
Identify and research 30 potential strategic partners
Develop and execute personalized outreach strategies
Close deals worth $1M in new business sales
Negotiate and finalize sales contracts
Develop and present personalized sales pitches
Identify and reach out to potential high-value clients
Increase lead generation rate by 25%
Optimize website's landing page for conversions
Improve SEO strategy for higher online visibility
Initiate a targeted email marketing campaign
9. OKRs to expand lour brand's presence through impactful outreach
Expand lour brand's presence through impactful outreach
Boost website traffic by 30% via targeted online promotional efforts
Implement SEO strategies to enhance visibility on search engines
Launch targeted social media advertising campaigns
Collaborate with influencers for promotional posts
Increase social media followers by 25% through strategic engagement strategies
Utilize paid promotions and influencer partnerships to extend reach
Develop and implement a consistent content schedule on all platforms
Engage directly with followers via comments, likes, and shares
Arrange and complete 10 strategic partnerships to boost collaborative outreach
Identify potential partners aligned with our strategic goals
Initiate conversations and negotiations with those entities
Formalize partnerships through signed agreements
10. OKRs to boost brand awareness through strategic social media marketing
Boost brand awareness through strategic social media marketing
Increase organic social media following by 25% across all platforms
Utilize hashtag strategy to increase content visibility
Create and share high-quality, engaging content regularly
Collaborate with influencers for promotional posts
Achieve a 30% boost in engagement rate on promoted social media posts
Design more visually appealing and interactive content for promotion
Increase frequency of social media posts during peak hours
Implement A/B testing on different post formats and analyse the results
Drive 20% more traffic to the website from social media channels
Implement targeted social media advertisements or promotions
Collaborate with influencers or bloggers for promotional activities
Increase the frequency of engaging posts on all social media platforms
11. OKRs to robustly improve the industrial sector's market strategy
Robustly improve the industrial sector's market strategy
Identify and establish strategic partnerships with at least 3 relevant companies
Research companies that align with our strategic goals
Formalize partnerships through agreements or contracts
Initiate contact and discuss partnership opportunities
Successfully implement 2 market strategies improving sector growth by 15%
Identify and analyze two potential market growth strategies
Develop clear implementation plans for chosen strategies
Track and measure the implemented strategies' growth regularly
Increase the industrial sector's market share by 10%
Develop and implement robust industrial marketing strategies
Conduct a comprehensive market analysis and competitor research
Improve existing product offerings and assess potential innovations
12. OKRs to ramp up sales of our top three products to reach 2 million
Ramp up sales of our top three products to reach 2 million
Expand customer base by 20% via strategic partnerships and referrals
Boost conversion rates by 15% through optimized sales funnel
Analyze current sales funnel for inefficiencies and areas of improvement
Implement data-driven adjustments to optimize the sales funnel
Continually monitor and adjust the sales funnel for optimal performance
Increase marketing ROI by 25% on the top three products
Implement data-driven strategies to optimize marketing expenditure
Analyze previous marketing approaches, reuse successful tactics
Boost ad campaigns specifically targeting top products
13. OKRs to strengthen strategic partnership for maximum business growth
Strengthen strategic partnership for maximum business growth
Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
Identify potential partners with complementary products/services for joint marketing campaigns
Collaborate with partners to create and implement effective sales strategies and tactics
Develop and execute a targeted marketing strategy to promote joint marketing campaigns
Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
Establish three new strategic partnerships with key industry players to expand market reach
Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
Identify potential industry players that align with our strategic goals and market objectives
Negotiate mutually beneficial terms and agreements with the selected strategic partners
Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
Improve customer retention rate by 15% through enhanced partner engagement and support programs
Launch a partner feedback survey to gather insights and identify areas for improvement
Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
Establish a proactive communication channel to address partner concerns and promptly resolve issues
Implement regular training sessions and workshops for partners to strengthen their product expertise
Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
Develop a clear and concise communication plan to ensure all relevant information reaches partners
Implement weekly check-ins with partners to address any concerns and provide updates
Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
14. OKRs to successful Business Launch in Africa
Successful Business Launch in Africa
Achieve product engagement from 10,000 unique African users
Offer tailored user-support services in local languages
Partner with African influencers for product endorsements
Develop user-centered, localized marketing strategies for African markets
Forge and establish 3 strategic local partnerships by quarter end
Identify potential local businesses for partnership opportunities
Arrange meetings to discuss potential collaborations
Negotiate terms and finalize partnership agreements
Gain a 5% market share in the chosen African region
Establish relationships with local distribution channels for product accessibility
Develop a targeted marketing strategy focusing on the identified local interests
Conduct market research to understand local customer preferences and buying habits
15. OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
Expand customer acquisition through strategic partnerships
Achieve a 20% increase in revenue from converted partnership leads
Establish 5 new partnerships with relevant brands in our industry
Increase website traffic by 30% through partnership-driven promotions
Generate 100 new leads by leveraging partner networks and referrals
Strategic Marketing Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Strategic Marketing Manager OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategic Marketing Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance compliance adherence across all levels
OKRs to establish a well-structured advisory board
OKRs to improve sales support operations for increased revenues
OKRs to develop comprehensive USB chip for government use
OKRs to enhance resolver team's service level agreement on security incidents
OKRs to enhance bug tracking in failed transactions
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.