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3 OKR examples for Strategic Outreach

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What are Strategic Outreach OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategic Outreach to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Strategic Outreach OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Strategic Outreach OKRs examples

You'll find below a list of Objectives and Key Results templates for Strategic Outreach. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to boost new businesses by converting top-tier leads through strategic outreach

  • ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
  • KRIncrease lead generation by 40% through optimized marketing campaigns
  • TaskImplement SEO strategies in content creation
  • TaskInitiate targeted email marketing campaigns
  • TaskOptimize social media platforms for customer engagement
  • KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
  • TaskImplement targeted marketing strategies for high-quality leads
  • TaskImprove follow-up tactics with potential customers
  • TaskPersonalize business proposals for prospective clients
  • KRExpand outreach effectiveness by 50% to drive lead engagement
  • TaskDevelop and implement a targeted social media marketing strategy
  • TaskLaunch referral program to incentivise current customers for word-of-mouth promotion
  • TaskIncrease frequency of engaging email newsletters to potential leads

OKRs to broaden supporter base, targeting businesses, churches and schools

  • ObjectiveBroaden supporter base, targeting businesses, churches and schools
  • KREstablish 10 new partnerships with local businesses by quarter end
  • TaskIdentify potential local business partnership opportunities
  • TaskArrange meetings to propose collaborations
  • TaskFinalize and sign partnership agreements
  • KREngage 5 churches in sponsorships or fundraisers for quarterly objectives
  • TaskIdentify and create a list of potential church partners
  • TaskDevelop compelling sponsorship and fundraising proposals
  • TaskArrange meetings to present proposals to church leaders
  • KRImplement 3 new teaching programs in schools, reaching 500+ students
  • TaskIdentify reputable teaching programs suitable for school implementation
  • TaskMonitor and evaluate the programs' effectiveness and reach after implementation
  • TaskCoordinate with schools for program integration and student engagement

OKRs to expand lour brand's presence through impactful outreach

  • ObjectiveExpand lour brand's presence through impactful outreach
  • KRBoost website traffic by 30% via targeted online promotional efforts
  • TaskImplement SEO strategies to enhance visibility on search engines
  • TaskLaunch targeted social media advertising campaigns
  • TaskCollaborate with influencers for promotional posts
  • KRIncrease social media followers by 25% through strategic engagement strategies
  • TaskUtilize paid promotions and influencer partnerships to extend reach
  • TaskDevelop and implement a consistent content schedule on all platforms
  • TaskEngage directly with followers via comments, likes, and shares
  • KRArrange and complete 10 strategic partnerships to boost collaborative outreach
  • TaskIdentify potential partners aligned with our strategic goals
  • TaskInitiate conversations and negotiations with those entities
  • TaskFormalize partnerships through signed agreements

Strategic Outreach OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Strategic Outreach OKR templates

We have more templates to help you draft your team goals and OKRs.

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