3 customisable OKR examples for Strategic Outreach
What are Strategic Outreach OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategic Outreach to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Strategic Outreach OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Strategic Outreach OKRs examples
You'll find below a list of Objectives and Key Results templates for Strategic Outreach. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost new businesses by converting top-tier leads through strategic outreach
Boost new businesses by converting top-tier leads through strategic outreach
Increase lead generation by 40% through optimized marketing campaigns
Implement SEO strategies in content creation- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- Achieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- Expand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
2. OKRs to broaden supporter base, targeting businesses, churches and schools
- Broaden supporter base, targeting businesses, churches and schools
- Establish 10 new partnerships with local businesses by quarter end
- Identify potential local business partnership opportunities
- Arrange meetings to propose collaborations
- Finalize and sign partnership agreements
- Engage 5 churches in sponsorships or fundraisers for quarterly objectives
- Identify and create a list of potential church partners
- Develop compelling sponsorship and fundraising proposals
- Arrange meetings to present proposals to church leaders
- Implement 3 new teaching programs in schools, reaching 500+ students
- Identify reputable teaching programs suitable for school implementation
- Monitor and evaluate the programs' effectiveness and reach after implementation
- Coordinate with schools for program integration and student engagement
3. OKRs to expand lour brand's presence through impactful outreach
- Expand lour brand's presence through impactful outreach
- Boost website traffic by 30% via targeted online promotional efforts
- Implement SEO strategies to enhance visibility on search engines
- Launch targeted social media advertising campaigns
- Collaborate with influencers for promotional posts
- Increase social media followers by 25% through strategic engagement strategies
- Utilize paid promotions and influencer partnerships to extend reach
- Develop and implement a consistent content schedule on all platforms
- Engage directly with followers via comments, likes, and shares
- Arrange and complete 10 strategic partnerships to boost collaborative outreach
- Identify potential partners aligned with our strategic goals
- Initiate conversations and negotiations with those entities
- Formalize partnerships through signed agreements
Strategic Outreach OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Strategic Outreach OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategic Outreach OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to become proficient in React.js
- OKRs to increase revenue through improved sales performance at WhirlSpot
- OKRs to establish an active social media volunteer team
- OKRs to successfully complete Micro-segmentation for Tier1 and Tier2 applications
- OKRs to acquire new clients providing a security deposit
- OKRs to establish distinct service processes for every client
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.