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tability.ioWhat are Strategy Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategy Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Strategy Manager OKRs examples
You will find in the next section many different Strategy Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to drive tangible growth towards company's 2024 ambitions
ObjectiveDrive tangible growth towards company's 2024 ambitions
KRIncrease company revenue by 15% compared to previous quarter
Develop new marketing campaigns to attract customers- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- KRInitiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- KRImprove employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- ObjectiveSecure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- KRConduct 5 customized persuasive presentations for each MAYD cluster's leadership
- Create compelling graphics and content for five presentations
- Identify key points for each MAYD cluster's personalized presentation
- Schedule and conduct the presentations for each cluster's leadership
- KRSecure formal written agreement from at least 4 of the 5 cluster heads on strategy
- Send drafted agreement to the 5 cluster heads
- Draft detailed strategy agreement for cluster head approval
- Follow up for signatures of at least 4 heads
- KROutline benefits and get a 75% positive initial feedback from MAYD cluster heads
- Conduct survey to gauge initial feedback
- Identify and list benefits of MAYD cluster heads
- Prepare comprehensive presentation highlighting benefits
OKRs to develop a cohesive investor relations strategy for effective fundraising
- ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
- KRSecure commitments for fundraising from 5 potential investors following strategy implementation
- Schedule and conduct meetings with potential stakeholders
- Obtain written commitments from investors
- Craft persuasive, personalized pitches for potential investors
- KRTrain 80% of team on strategy execution for secure investor communication
- Monitor and ensure 80% team participation in training
- Identify team members needing strategy execution training
- Schedule training sessions on secure investor communication
- KRCreate strategy document involving all departments within 1 month
- Identify key stakeholders across all departments
- Schedule meetings to discuss strategies
- Write and revise comprehensive strategy document
OKRs to develop an efficient account strategy template for top urgent accounts
- ObjectiveDevelop an efficient account strategy template for top urgent accounts
- KRReduce account-related issues by 15% monthly through optimized strategy implementation
- Develop automated systems for account-related tasks
- Introduce weekly evaluations to detect issues early
- Implement regular training on account procedures for employees
- KRImplement a standardized account strategy template for two urgent accounts
- Apply the template to the two urgent accounts
- Design the standardized strategy template
- Identify the key elements needed in the strategy template
- KRAchieve 20% increase in efficiency of account management for these two accounts
- Implement automated account management software
- Streamline communication processes with clients
- Schedule weekly efficiency reviews and strategies meeting
OKRs to develop and implement an efficient cloud strategy
- ObjectiveDevelop and implement an efficient cloud strategy
- KRIdentify and analyze potential cloud service providers by the end of month 2
- Research potential cloud service providers
- Prepare a comparative analytical report of all providers
- Evaluate providers based on features, cost-effectiveness and reliability
- KRDefine key requirements and desired outcomes of the cloud strategy by month 1
- Outline desired outcomes from implementing the cloud solution
- Identify critical objectives for adopting the cloud strategy
- Determine primary requirements for the cloud strategy
- KRDesign, test, and execute cloud migration strategy achieving 90% transition by quarter end
- Develop comprehensive cloud migration plan, including cost and risk analysis
- Execute the cloud migration, closely monitoring process and resolving issues promptly
- Conduct exhaustive testing on pre-migration process and continuity plans
OKRs to enhance performance in the top two targeted areas for improvement
- ObjectiveEnhance performance in the top two targeted areas for improvement
- KRBuild detailed strategy plans addressing identified improvements by week 4
- Develop a detailed strategy plan in week two
- Finalize and implement improvement plans by week four
- Identify areas needing improvement in the first week
- KRImplement created action plans and achieve 20% improvement by week 10
- Monitor progress and adjust approaches to ensure 20% improvement
- Review and understand the details of the created action plans
- Start implementing strategies from the action plans
- KRIdentify improvement needs through comprehensive analysis by week 2
- Conduct surveys to gather employee feedback on improvement needs
- Review latest reports for performance-based improvement areas
- Analyze customer feedback to identify required enhancements
OKRs to align business operations towards 2030 strategic outcomes
- ObjectiveAlign business operations towards 2030 strategic outcomes
- KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
- Schedule feedback sessions for queries and discussions
- Develop easy-to-understand materials explaining 2030 stratagem
- Conduct staff workshops on 2030 strategic outcomes
- KRDefine and communicate the 2030 strategic outcomes to all departments
- Develop clear, concise 2030 strategic outcomes
- Create a comprehensive communication plan
- Disseminate material to all department heads
- KRImplement 10% of strategic initiatives related to 2030 outcomes
- Prioritize and select 10% for immediate implementation
- Identify key strategic initiatives impacting 2030 outcomes
- Develop and begin execution of implementation plans
OKRs to optimize the company's financial ratio
- ObjectiveOptimize the company's financial ratio
- KRImprove return on investment ratio by 15% through innovative, profit-focused business strategies
- Research successful innovative profit-focused strategies in similar businesses
- Implement selected profit-focused strategies firm-wide
- Routinely monitor and adjust strategies to maximize profit
- KRIncrease current ratio by 20% through improved asset management and liability reduction
- Optimize cash flow by collecting receivables swiftly
- Improve inventory turnover rate through efficient management
- Implement stringent budget controls to reduce unnecessary spending
- KRDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
- Evaluate all outstanding loans and identify for consolidation
- Arrange for a convenient debt consolidation plan
- Regularly repay consolidated debt to decrease ratio
OKRs to establish a strong personal brand for Carnevali's human management and project endeavors
- ObjectiveEstablish a strong personal brand for Carnevali's human management and project endeavors
- KRNetwork with 50 professionals in the industry to foster strategic partnerships
- Identify 50 professionals of interest in the industry
- Initiate contact via emails or professional networks
- Schedule meetings to discuss potential partnerships
- KRBuild a robust website showcasing my expertise and past projects
- Develop and design website using a reliable platform
- Gather information about past projects and relevant experience
- Outline a clear, concise site structure with dedicated sections
- KRCreate and implement a social media marketing strategy to increase brand awareness
- Determine target audience and their preferred social media platforms
- Schedule and monitor regular posts to maximize visibility
- Develop engaging content tailored to each platform
OKRs to develop strong investor relations strategy
- ObjectiveImprove Investor Relations
- KRAchieve higher investment inflow by 15%
- KRBoost investor confidence through regular communication
- KRMaximize investor outreach efforts
- KRIncrease investor engagement by 20%
How to write your own Strategy Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Strategy Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Strategy Manager OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategy Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a strong sales culture within the company
- OKRs to enhance service delivery through innovation and benchmarking
- OKRs to be on track for a long-running project
- OKRs to transform Socotra into a renowned hub for handcraft artisanry
- OKRs to enhance workforce capabilities
- OKRs to improve interoperability between data engineering teams