What are Team Expansion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team Expansion. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Team Expansion OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Team Expansion OKRs examples
You will find in the next section many different Team Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to strengthen in-house legal team for maritime business expansion
ObjectiveStrengthen in-house legal team for maritime business expansion
KRReduce legal bottlenecks slowing expansion by 30%
Streamline legal procedures by implementing automation technology- Hire additional specialized legal staff
- Regularly review and update legal processes
- KRHire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- KRDevelop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
OKRs to accelerate the expansion of our service offering
- ObjectiveAccelerate the expansion of our service offering
- KRIncrease service offering sales by 25%
- Provide additional training for sales team
- Implement targeted marketing for our service offerings
- Enhance customer service for greater client satisfaction
- KRImprove customer satisfaction rate on the service offering to 90%
- Regularly review and improve service policies
- Implement a reliable customer feedback system
- Train staff in customer service skills
- KREnroll 50 new clients into the service offering
- Create a compelling marketing campaign to attract potential clients
- Offer incentives for referrals from current clients
- Conduct follow-ups with promising leads
OKRs to scale and ensure long-term success of the new team
- ObjectiveScale and ensure long-term success of the new team
- KRImprove team performance by implementing at least 2 training programs to enhance skills
- Implement the selected training programs and track progress through regular evaluations and updates
- Research and select two training programs that align with the identified skill gaps
- Communicate the importance of the training programs and obtain buy-in from team members
- Identify key skill gaps within the team through assessments and evaluations
- KRIncrease team size by hiring and onboarding 3 new members
- Conduct effective interviews and assessments to select the most qualified candidates for the team
- Advertise job openings through various channels to reach a wide pool of potential candidates
- Update job descriptions and qualifications to attract suitable candidates for new team members
- Implement a thorough onboarding process to ensure smooth integration and successful transition for new members
- KREstablish a sustainable workflow that consistently meets team's productivity goals
- Continuously analyze data and adjust workflow as needed to improve productivity and efficiency
- Identify productivity goals and define clear metrics for measuring success
- Streamline workflow processes to eliminate inefficiencies and reduce manual tasks
- Implement regular team meetings to discuss progress, challenges, and brainstorm solutions
- KRAchieve a 90% retention rate of existing team members through effective engagement efforts
OKRs to scale product offering with multi-tenant apps
- ObjectiveScale product offering with multi-tenant apps
- KRLaunch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- KRIncrease customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- KRImprove the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
OKRs to to expand my understanding of royalties
- ObjectiveTo expand my understanding of royalties
- KRAttend 3 royalties seminars or webinars and share key learnings
- Take detailed notes during each session
- Share key insights with team post-event
- Register for three royalties seminars or webinars
- KRRead and summarize 5 books on royalties by industry experts
- Research and purchase 5 reputable books on industry royalties
- Draft detailed summaries of each book
- Thoroughly read each book, taking comprehensive notes
- KRInterview or have informative discussions with 2 seasoned professionals in royalties management
- Prepare a list of relevant questions for discussions or interviews
- Schedule interviews or discussions with selected professionals
- Identify two experienced professionals in royalties management
OKRs to drive Successful Expansion of Orocop Duo in Pakistan
- ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
- KRGain a 5% market share in the pharmaceutical industry
- Invest in result-driven marketing strategies
- Cultivate strategic partnerships with healthcare providers
- Develop innovative, patient-centric medications
- KRIncrease the number of distribution outlets by 20%
- Establish partnership agreements with new outlets
- Identify potential new distribution outlet locations
- Implement outlet openings and distribution setup
- KRSecure at least $10,000 in Orocop Duo sales per month
- Implement a training program to boost sales team performance
- Develop a targeted marketing campaign for Orocop Duo products
- Cultivate relationships with potential large-scale buyers
OKRs to enhance writing prowess and broaden vocabulary use
- ObjectiveEnhance writing prowess and broaden vocabulary use
- KRPractice writing — publish a 1000-word article each week on varying subjects
- Research diverse topics to write about each week
- Dedicate time to write a 1000-word article weekly
- Publish written articles on a chosen platform regularly
- KRComplete a writing course that addresses your specific needs
- Research and select a suitable writing course
- Identify personal writing weaknesses and areas for development
- Enroll in the chosen course and participate fully
- KRRead five books of diverse genres and note down unfamiliar words
- Write down and define each unknown word
- Select five books from different genres
- Read each book, identifying unfamiliar words
OKRs to strengthen strategic partnership for maximum business growth
- ObjectiveStrengthen strategic partnership for maximum business growth
- KRIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- KREstablish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- KRImprove customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- KRAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
OKRs to increase annual revenue to $30 million
- ObjectiveIncrease annual revenue to $30 million
- KRImprove operating efficiency by reducing overhead costs by 10%
- Negotiate with vendors and suppliers to secure better pricing and/or discounts on necessary materials and services
- Implement technology solutions or automation tools to streamline operations and reduce manual effort
- Conduct a thorough review of all overhead expenses and identify areas for cost reduction
- Streamline processes and eliminate any unnecessary steps or redundancies in operations
- KRIncrease sales volume by 15% compared to the previous quarter
- Train sales team on effective sales techniques and provide ongoing support and motivation
- Identify target market and create targeted marketing campaign to attract new customers
- Implement a customer loyalty program to encourage repeat purchases and increase customer retention
- Collaborate with suppliers to negotiate bulk discounts and lower costs to maximize profit margins
- KRExpand trading operations to three new markets
- Conduct market research to identify potential markets for expansion
- Establish partnerships or collaborations with local partners in the target markets
- Develop a strategic plan for entering new markets, including budgeting and resource allocation
- Implement marketing and advertising campaigns to raise awareness and attract customers in new markets
- KRAchieve a customer retention rate of 90% or higher
OKRs to boost Socotra Creative Centre's handcraft production and market reach
- ObjectiveBoost Socotra Creative Centre's handcraft production and market reach
- KRIncrease weekly handcraft production output by 30%
- Invest in advanced handcraft tools and equipment
- Hire additional qualified staff for handcraft production
- Implement efficient production techniques and processes
- KRAttract 15% more local tourists with targeted marketing
- Identify popular local attractions and events for promotional focus
- Develop targeted social media ad campaigns for local audiences
- Organize exclusive deals or discounts for local tourists
- KRSecure 3 new export contracts for handcraft products
- Contact potential buyers, present product proposals
- Research potential international markets for handcraft products
- Negotiate and finalize export contracts
Team Expansion OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Team Expansion OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Team Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve quicker releases of the real estate application through automation
- OKRs to ensure precision in financial statement generation
- OKRs to enhance ability to communicate affirmative responses effectively
- OKRs to improve audit techniques in Learning and Development Department
- OKRs to enhance customer service and satisfaction in schools
- OKRs to enhance the accessibility and utility of Customer Care Applications