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tability.ioWhat are Business Conversion OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Conversion to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Business Conversion OKRs examples
You'll find below a list of Objectives and Key Results templates for Business Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to augment lead generation and business opportunity conversion
ObjectiveAugment lead generation and business opportunity conversion
KRSecure 10 new business opportunities from high-quality leads
Craft tailored proposals for potential leads- Negotiate deals with 10 successful leads
- Identify and reach out to 20 potential high-quality leads
- KRAchieve a 15% higher lead conversion rate through optimizing sales funnel
- Improve targeting techniques for quality lead generation
- Invest in training to enhance sales team skillsets
- Conduct comprehensive A/B testing on sales funnel stages
- KRIncrease website traffic by 25% via targeted content marketing and SEO strategies
- Develop engaging, SEO-optimized content for site
- Utilize relevant keywords in content creation
- Implement targeted content promotion strategies
OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
- ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
- KREstablish partnerships with 10 new businesses for mutual referrals
- Initiate contact and propose mutual referral partnerships
- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- KRIncrease conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- KRGenerate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
OKRs to boost customer acquisition for consultancy business
- ObjectiveBoost customer acquisition for consultancy business
- KRConvert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- KRIncrease website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- KRAttain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
OKRs to enhance the quality of prospective business leads
- ObjectiveEnhance the quality of prospective business leads
- KRIncrease conversion rate of leads by 20%
- Optimize website for user friendliness and speed
- Implement personalized email marketing strategies
- Increase quality of lead sourcing efforts
- KRImplement a new lead scoring system to better identify quality leads
- Train sales team on new lead scoring system
- Research and select an effective lead scoring system
- Integrate new system with current CRM
- KRAchieve a customer satisfaction rate of 85% among converted leads
- Develop a responsive and efficient customer service system
- Implement a post-purchase satisfaction survey
- Offer periodic discounts or loyalty rewards
OKRs to enhance Salesforce Lead and Pipeline Management
- ObjectiveEnhance Salesforce Lead and Pipeline Management
- KRImprove lead conversion rate by 25% through effective pipeline management and follow-ups
- Implement a rigorous pipeline management system for lead tracking
- Continuously measure and optimize lead conversion rate
- Train sales team on best practices for follow-ups
- KRDecrease pipeline leakage by 15% through process optimization and better lead qualification
- Implement rigorous lead qualification criteria
- Optimize lead nurturing workflows
- Enhance sales team training on deal closing
- KRIncrease lead generation by 20% using Salesforce's advanced analytics by quarter end
- Improve segmentation and targeting in Salesforce dashboard
- Implement Salesforce's lead scoring system to prioritize leads
- Boost campaign efforts using Salesforce's predictive analytics tools
OKRs to enhance visibility and effectiveness of Fintech marketing operations
- ObjectiveEnhance visibility and effectiveness of Fintech marketing operations
- KRIncrease conversion rates by 25% through optimization of marketing funnels
- Analyze current marketing funnel for potential improvements
- Implement A/B testing strategies on landing pages
- Enhance user experience and navigation on the website
- KRSecure 10 new high-value partnerships for cooperative marketing ventures
- Develop tailored partnership proposals
- Identify potential partners in target market
- Initiate engagement and negotiations
- KRBoost website traffic by 30% with strategic SEO and content marketing
- Develop valuable, SEO-optimized content
- Monitor and analyze website traffic data regularly
- Research relevant keywords for strategic SEO implementation
OKRs to increase repeat business through timely follow-up and re-quotation
- ObjectiveIncrease repeat business through timely follow-up and re-quotation
- KRAchieve 40% successful requote conversion from contacted clients
- Train team on persuasive sales communication techniques
- Improve quality and personalization of requote offers
- Implement a follow-up system for all quoted clients
- KRReach out to 100% of clients with past orders in the last two years
- Send customized messages to each client
- Compile list of clients with past orders
- Draft effective outreach communication
- KRCreate and implement a formalized follow-up process for future sales follow-up
- Design a standardized sales follow-up template
- Train the sales team on the new process method
- Identify key touchpoints for customer follow-up after purchase
OKRs to boost new businesses by converting top-tier leads through strategic outreach
- ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
- KRIncrease lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- KRExpand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
OKRs to secure 10 new request for proposals
- ObjectiveSecure 10 new request for proposals
- KRIdentify and initiate outreach to 30 potential leads for RFPs each week
- Create a compelling outreach message
- Research and identify 30 potential leads for RFPs
- Initiate contact with each lead weekly
- KRConduct at least 20 successful meetings with decision-makers for RFPs per month
- Reach out and schedule meetings with the identified individuals
- Plan and conduct effective presentations for each meeting
- Research and identify potential decision-makers for RFPs
- KRAchieve a conversion rate of 50% in moving leads to submitting RFPs
- Improve lead targeting with data analysis techniques
- Train sales team on persuasive communication strategies
- Implement captivating and informative proposal templates
How to write your own Business Conversion OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Business Conversion OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Business Conversion OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Conversion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase app downloads by 25%
- OKRs to streamline corporate general and administrative expenses
- OKRs to decrease average product impact across categories annually
- OKRs to achieve 80% proficiency in top 5 key business competencies
- OKRs to increase efficiency in customer support process
- OKRs to expand our base of regular donors