Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Customer Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Customer Development OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Customer Development OKRs examples
You will find in the next section many different Customer Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to attain Problem-Solution Fit via Customer Development
ObjectiveAttain Problem-Solution Fit via Customer Development
KRAcquire feedback from 100 customers on the current product by end of quarter
Design a brief product satisfaction survey- Distribute survey to 100 current customers
- Analyze and summarize the feedback received
- KRIncrease customer satisfaction rate by 20% through implemented changes
- Enhance communication with clients through regular updates
- Offer personalized solutions based on individual needs
- Implement customer feedback for service improvements
- KRIdentify and implement at least 3 viable solutions based on customer feedback
- Develop potential solutions based on client feedback
- Review recent customer feedback for recurring issues or suggestions
- Implement, monitor, and assess these solutions' effectiveness
OKRs to attain product market fit for our offering
- ObjectiveAttain product market fit for our offering
- KRConduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- KRAchieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- KRIncrease product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
OKRs to enhance product compatibility for Windows and Linux platforms
- ObjectiveEnhance product compatibility for Windows and Linux platforms
- KRDevelop and implement necessary changes to make product functional on Windows and Linux platforms
- Implement, test and adjust changes for both platforms
- Identify required modifications for cross-platform functionality
- Review product's current performance on Windows and Linux platforms
- KRAchieve a 90% customer satisfaction rate for product performance on Windows and Linux
- Train customer service staff to enhance customer experience
- Develop regular feedback sessions with customers for improvements
- Implement rigorous product testing on Windows and Linux platforms
- KRSuccessfully execute testing on both Windows and Linux environments
- Install necessary testing tools on both Windows and Linux systems
- Document discrepancies and performance results for analysis
- Conduct functionality and compatibility tests on both environments
OKRs to improve Stakeholder Satisfaction
- ObjectiveImprove Stakeholder Satisfaction
- KRAchieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
- Conduct regular stakeholder surveys to identify concerns and areas of improvement
- Develop a robust feedback mechanism to ensure swift resolution of stakeholder issues
- Provide timely and effective communication to stakeholders regarding the progress of issue resolution
- Implement a dedicated stakeholder support team to address concerns promptly
- KRIncrease overall customer satisfaction score by 10% through feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize necessary changes
- Implement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
- Develop a comprehensive feedback survey to gather data on customer satisfaction
- Increase visibility of feedback surveys by promoting them across all customer touchpoints
- KRImplement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
- Test and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
- Conduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
- Analyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
- Collaborate with the development team to design and develop the selected features/enhancements
- KRReduce average response time to customer inquiries by 20% through improved communication channels
- Set up an automated email system to acknowledge receipt of customer inquiries
- Regularly review and update FAQ section to address common customer queries and concerns
- Implement a live chat feature on the company's website for immediate customer support
- Train customer service representatives in effective communication and problem-solving techniques
OKRs to increase value proposition for a staff training videogame development company
- ObjectiveIncrease value proposition for a staff training videogame development company
- KRIncrease revenue from sales of training videogames by 15%
- Enhance product features and user experience to boost customer satisfaction and loyalty
- Develop partnerships with industry influencers or organizations to expand sales reach
- Improve marketing strategies to create greater awareness and interest in training videogames
- Analyze current market trends and identify target audience for training videogames
- KRIncrease customer satisfaction rating for training videogames by 10%
- Implement gamification elements to increase engagement and enjoyment
- Conduct regular surveys to gather feedback and address customer concerns efficiently
- Improve gameplay mechanics based on customer feedback
- Enhance customer support response time and effectiveness
- KRDevelop and launch at least 2 new interactive and engaging staff training videogames
- Design and develop user-friendly interfaces for seamless gameplay experience
- Test and debug the games thoroughly to ensure optimal performance and functionality
- Research and identify suitable game development platforms and tools
- Collaborate with subject matter experts to create engaging content for the games
- KRIncrease client retention rate by 20% through effective value proposition communication
- Conduct a comprehensive market research on clients' needs and preferences
- Implement regular client feedback surveys to continuously improve value proposition alignment
- Train all sales and customer service teams on effective value proposition communication
- Develop clear and concise value proposition statements for each target client segment
OKRs to minimize customer attrition rate
- ObjectiveMinimize customer attrition rate
- KRDecrease the churn rate by 20%
- Regularly gather and address customer feedback
- Implement a customer loyalty rewards program
- Improve customer service response times
- KRIncrease customer satisfaction rating by 30%
- Enhance product quality and service reliability
- Implement customer feedback and follow-up process
- Improve customer service response time
- KRImprove customer retention rate by 15%
- Implement a loyalty rewards program for frequent customers
- Increase personalized communication with customers
- Provide customer service training for all staff
OKRs to boost enterprise customer attraction to our platform
- ObjectiveBoost enterprise customer attraction to our platform
- KRExpand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- KRIncrease demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- KREnhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
OKRs to enhance SaaS product development in our Tribe team
- ObjectiveEnhance SaaS product development in our Tribe team
- KRReduce client-reported bugs by 15%
- Increase staff training on bug prevention and detection
- Review current client bug reporting system for improvements
- Improve software testing methods before releasing
- KRIncrease new feature releases by 20%
- Prioritize features based on user demand and feasibility
- Implement more efficient project management strategies
- Boost development team's productivity through trainings
- KRImprove customer retention rate by 10%
- Enhance customer service training for staff
- Improve response times to customer inquiries
- Implement a loyalty program rewarding regular customers
OKRs to launch a viable, user-friendly SaaS product
- ObjectiveLaunch a viable, user-friendly SaaS product
- KRAchieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- KRDevelop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- KRObtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
OKRs to enhance the customer advocacy program
- ObjectiveEnhance the customer advocacy program
- KRIncrease overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- KRReduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- KRImprove Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
Customer Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Customer Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the effectiveness and impact of the company newsletter
- OKRs to improve Braze comprehension to boost confidence when presenting to potential clients
- OKRs to improve effectiveness and quality of assurance audits
- OKRs to uphold exceptional quality in 95% of response communications
- OKRs to develop a compelling game that engages and captivates players
- OKRs to improve my memory and retention skills