15 customisable OKR examples for Customer Development
What are Customer Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Development OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Customer Development OKRs examples
You will find in the next section many different Customer Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to attain Problem-Solution Fit via Customer Development
Attain Problem-Solution Fit via Customer Development
Acquire feedback from 100 customers on the current product by end of quarter
Design a brief product satisfaction survey- Distribute survey to 100 current customers
- Analyze and summarize the feedback received
- Increase customer satisfaction rate by 20% through implemented changes
- Enhance communication with clients through regular updates
- Offer personalized solutions based on individual needs
- Implement customer feedback for service improvements
- Identify and implement at least 3 viable solutions based on customer feedback
- Develop potential solutions based on client feedback
- Review recent customer feedback for recurring issues or suggestions
- Implement, monitor, and assess these solutions' effectiveness
2. OKRs to attain product market fit for our offering
- Attain product market fit for our offering
- Conduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- Achieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- Increase product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
3. OKRs to enhance product compatibility for Windows and Linux platforms
- Enhance product compatibility for Windows and Linux platforms
- Develop and implement necessary changes to make product functional on Windows and Linux platforms
- Implement, test and adjust changes for both platforms
- Identify required modifications for cross-platform functionality
- Review product's current performance on Windows and Linux platforms
- Achieve a 90% customer satisfaction rate for product performance on Windows and Linux
- Train customer service staff to enhance customer experience
- Develop regular feedback sessions with customers for improvements
- Implement rigorous product testing on Windows and Linux platforms
- Successfully execute testing on both Windows and Linux environments
- Install necessary testing tools on both Windows and Linux systems
- Document discrepancies and performance results for analysis
- Conduct functionality and compatibility tests on both environments
4. OKRs to improve Stakeholder Satisfaction
- Improve Stakeholder Satisfaction
- Achieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
- Conduct regular stakeholder surveys to identify concerns and areas of improvement
- Develop a robust feedback mechanism to ensure swift resolution of stakeholder issues
- Provide timely and effective communication to stakeholders regarding the progress of issue resolution
- Implement a dedicated stakeholder support team to address concerns promptly
- Increase overall customer satisfaction score by 10% through feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize necessary changes
- Implement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
- Develop a comprehensive feedback survey to gather data on customer satisfaction
- Increase visibility of feedback surveys by promoting them across all customer touchpoints
- Implement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
- Test and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
- Conduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
- Analyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
- Collaborate with the development team to design and develop the selected features/enhancements
- Reduce average response time to customer inquiries by 20% through improved communication channels
- Set up an automated email system to acknowledge receipt of customer inquiries
- Regularly review and update FAQ section to address common customer queries and concerns
- Implement a live chat feature on the company's website for immediate customer support
- Train customer service representatives in effective communication and problem-solving techniques
5. OKRs to increase value proposition for a staff training videogame development company
- Increase value proposition for a staff training videogame development company
- Increase revenue from sales of training videogames by 15%
- Enhance product features and user experience to boost customer satisfaction and loyalty
- Develop partnerships with industry influencers or organizations to expand sales reach
- Improve marketing strategies to create greater awareness and interest in training videogames
- Analyze current market trends and identify target audience for training videogames
- Increase customer satisfaction rating for training videogames by 10%
- Implement gamification elements to increase engagement and enjoyment
- Conduct regular surveys to gather feedback and address customer concerns efficiently
- Improve gameplay mechanics based on customer feedback
- Enhance customer support response time and effectiveness
- Develop and launch at least 2 new interactive and engaging staff training videogames
- Design and develop user-friendly interfaces for seamless gameplay experience
- Test and debug the games thoroughly to ensure optimal performance and functionality
- Research and identify suitable game development platforms and tools
- Collaborate with subject matter experts to create engaging content for the games
- Increase client retention rate by 20% through effective value proposition communication
- Conduct a comprehensive market research on clients' needs and preferences
- Implement regular client feedback surveys to continuously improve value proposition alignment
- Train all sales and customer service teams on effective value proposition communication
- Develop clear and concise value proposition statements for each target client segment
6. OKRs to boost enterprise customer attraction to our platform
- Boost enterprise customer attraction to our platform
- Expand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- Increase demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- Enhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
7. OKRs to enhance SaaS product development in our Tribe team
- Enhance SaaS product development in our Tribe team
- Reduce client-reported bugs by 15%
- Increase staff training on bug prevention and detection
- Review current client bug reporting system for improvements
- Improve software testing methods before releasing
- Increase new feature releases by 20%
- Prioritize features based on user demand and feasibility
- Implement more efficient project management strategies
- Boost development team's productivity through trainings
- Improve customer retention rate by 10%
- Enhance customer service training for staff
- Improve response times to customer inquiries
- Implement a loyalty program rewarding regular customers
8. OKRs to launch a viable, user-friendly SaaS product
- Launch a viable, user-friendly SaaS product
- Achieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- Develop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- Obtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
9. OKRs to enhance the customer advocacy program
- Enhance the customer advocacy program
- Increase overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- Reduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- Improve Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
10. OKRs to develop multi-purpose product integration documents
- Develop multi-purpose product integration documents
- Produce initial drafts of 5 different product integration templates by week 6
- Design and outline five distinct templates
- Write preliminary drafts for individual templates
- Identify key features for each product integration template
- Solicit and incorporate feedback, improving each draft by 30% in two weeks
- Review and refine the improved draft by 30%
- Actively integrate received suggestions into the draft
- Send the draft to colleagues for constructive feedback
- Finalize and validate all product integration templates, achieving 95% customer approval
- Conduct validation tests on the templates
- Complete all product integration templates
- Achieve 95% customer approval through feedback surveys
11. OKRs to develop an efficient IT Audit SaaS system
- Develop an efficient IT Audit SaaS system
- Implement core functionality with a minimum of 95% uptime by end of period
- Develop robust core functionality with fail-safe mechanisms
- Implement rigorous system testing and debugging
- Set up reliable 24/7 system monitoring
- Maintain a customer satisfaction score of at least 80%
- Respond promptly to all customer inquiries and complaints
- Solicit customer feedback to identify potential improvements
- Regularly inspect products/services for quality assurance
- Acquire 100 early adopter clients to actively use our platform
- Organize product demonstration webinars for interested users
- Offer exclusive benefits for early adopter commitments
- Develop a targeted marketing campaign for potential early adopters
12. OKRs to enhance customer service and satisfaction in schools
- Enhance customer service and satisfaction in schools
- Train 95% of customer service staff in conflict resolution and empathy
- Organize comprehensive empathy and resolution workshops
- Identify customer service staff lacking conflict resolution training
- Implement and track individual staff's training progress
- Increase positive feedback on customer service by 30%
- Encourage customer reviews with incentives
- Implement regular customer service training sessions
- Establish consistent high-quality service standards
- Decrease average response time to queries by 25%
- Train staff on efficient customer service strategies
- Automate response to frequently asked questions
- Implement a system for prioritizing urgent queries
13. OKRs to develop an LLM chat bot
- Develop an LLM chat bot
- Increase user engagement with the chat bot by 20%
- Analyze user feedback and make necessary adjustments to chat bot's performance
- Improve chat bot's response speed and efficiency
- Implement gamification elements to make the chat bot interaction more enjoyable
- Integrate personalized recommendations based on user preferences
- Achieve a customer satisfaction rating of at least 4.5 out of 5
- Implement regular customer feedback surveys to gauge satisfaction levels
- Train customer service team to improve communication and problem-solving skills
- Continuously improve products and services based on customer feedback and suggestions
- Address customer complaints promptly and find appropriate resolutions to their concerns
- Reduce average response time of the chat bot to under 10 seconds
- Allocate more server resources to enhance chat bot performance
- Regularly monitor and analyze chat bot's performance to identify areas for improvement
- Train the chat bot to understand and respond to common queries more efficiently
- Optimize the chat bot's algorithm to improve response speed
- Improve accuracy of responses provided by the chat bot to 95%
- Review and update chat bot's training data with relevant and reliable information regularly
- Implement a feedback mechanism for users to report inaccurate responses from the chat bot
- Continuously monitor user interactions and provide ongoing training to improve the chat bot's accuracy
- Conduct frequent testing and debugging to identify and fix any issues in the chat bot's response generation
14. OKRs to establish leadership in impactful digital product delivery
- Establish leadership in impactful digital product delivery
- Increase user engagement metrics by 20% across all digital products
- Develop and implement compelling content to attract users
- Launch promotional campaigns to drive user engagement
- Enhance interactivity features and UX across platforms
- Ensure customer satisfaction rate surpasses 80% via enhanced digital experiences
- Provide quick and effective online customer service
- Implement user-friendly interfaces in digital platforms
- Offer personalized digital experiences based on customer preferences
- Launch 3 new innovative features improving product performance by 15%
- Identify areas in current product requiring performance enhancements
- Develop three innovative features targeting identified areas
- Test and integrate these features into the existing product
15. OKRs to uplift personal growth and positivity in every life we encounter
- Uplift personal growth and positivity in every life we encounter
- Ensure a 40% rise in positive feedback obtaining client satisfaction and success stories
- Develop customer incentives to encourage positive feedback
- Implement a process to share client success stories
- Enhance customer service to increase satisfaction
- Increase the reach of our inspirational content by 50% to accelerate influence
- Collaborate with influential bloggers for content sharing
- Boost posts on social media to reach wider audiences
- Implement SEO strategies to improve visibility
- Develop and deliver 20 new personal development workshops promoting thriving life journeys
- Identify key topics for 20 personal development workshops
- Plan and execute impactful delivery strategies for the workshops
- Design engaging content and materials for each workshop
Customer Development OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Development OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- OKRs to enhance soft skills through effective cross-team collaboration
- OKRs to establish an effective account management team
- OKRs to accelerate response time by 50%
- OKRs to enhance efficiency and effectiveness of customer service
- OKRs to successfully optimize a contract operations project
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.