8 OKR examples for Mobile App Development
What are Mobile App Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile App Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Mobile App Development OKRs with AI
How to create great OKRs for any scenario in seconds
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
How to improve existing OKRs with AI feedback
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Using the free OKR generator to get a quick template
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Our Mobile App Development OKRs examples
We've added many examples of Mobile App Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve mobile app reusability throughout the organization
- ObjectiveImprove mobile app reusability throughout the organization
- KRConduct training for 100% of developers on efficient app component reusability practices
- Develop a comprehensive reusability practices training program
- Monitor and evaluate the training's effectiveness
- Schedule training sessions for all developers
- KRReduce app feature duplication by 80% through consolidation efforts
- Implement the consolidation plan in the app
- Create a concise plan for feature consolidation
- Identify features with duplication in the app
- KRImplement shared framework to universalize 75% of mobile app functionalities
- Integrate framework into 75% of mobile apps
- Develop a shared framework integrating these commonalities
- Identify common functionalities across existing mobile apps
2. OKRs to launch a user-friendly mobile app for the retail company
- ObjectiveLaunch a user-friendly mobile app for the retail company
- KRAchieve 500 successful app downloads within the first week of release
- Develop a robust marketing strategy targeting potential users
- Collaborate with influencers for app promotion
- Offer introductory rewards for early downloads
- KRComplete app testing with less than 1% errors
- Continually improve app based on testing feedback
- Implement comprehensive quality assurance procedures for the app
- Regularly conduct detailed error checking processes
- KRDevelop a fully functional prototype by securing design sign-off in two weeks
- Obtain design sign-off from relevant authorities
- Finalize and confirm initial design of the prototype
- Construct the fully functional prototype
3. OKRs to grow the user base via organic mobile acquisition
- ObjectiveGrow the user base via organic mobile acquisition
- KRReduce mobile app attrition rate by 10%
- Implement user feedback to improve app design and functionality
- Optimize app performance to prevent crashes and lags
- Develop engaging in-app activities or rewards
- KRAchieve 20% increase in app downloads from organic sources
- Encourage user ratings and reviews on app store
- Optimize the app store description with relevant keywords
- Share app links on all social media platforms
- KRImprove mobile app store optimization to boost visibility by 30%
- Research and incorporate relevant high-ranking keywords in app description
- Update app regularly to fix bugs and improve performance
- Encourage users to rate and review the app
4. OKRs to enhance app performance for a smoother user experience
- ObjectiveImprove app performance and user experience
- KRIncrease app responsiveness by optimizing code and improving server speed
- KRDecrease crash rate by 15% through bug fixing and testing
- KRAchieve at least 4-star rating and positive feedback in app stores
- KRReduce app loading time by 20%
5. OKRs to mobile and QR code integration
6. OKRs to launch the mobile app for health professionals successfully
- ObjectiveLaunch the mobile app for health professionals successfully
- KRGenerate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- KRIncrease user sign-ups by 30%
- KRObtain positive feedback from at least 80% of app beta testers
- KRAchieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
7. OKRs to enhance mobile app quality through effective mobile testing
- ObjectiveEnhance mobile app quality through effective mobile testing
- KRIncrease our mobile app's user-interface test coverage to 90%
- Implement and regularly update these tests
- Identify gaps in current user-interface test coverage
- Develop comprehensive testing procedures for missing areas
- KRReduce app crash rates by 30% through rigorous stress tests
- Conduct extensive stress tests on the application
- Implement improvements and verify effectiveness
- Identify and fix underlying app instability issues
- KRImprove bug detection by 40% with automated test scripts implementation
- Measure improvement in bug detection regularly
- Develop and implement appropriate test scripts
- Identify critical modules that require automated testing
8. OKRs to develop a unified platform for third-party data delivery to mobile apps
- ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
- KREnable integration of the platform with 5 different third-party data sources
- Identify 5 third-party data sources relevant to the platform
- Test and troubleshoot all data integrations
- Build API connectors for each data source
- KRDesign and prototype the platform's functionality by testing with 3 mobile apps
- Develop prototype incorporating these designs
- Test prototype with 3 mobile apps
- Sketch designs for the platform's functionality
- KRAchieve a user satisfaction rating of above 85% after the platform is launched
- Quickly resolve any reported user issues
- Conduct regular feedback surveys with users
- Implement a user-friendly design for the platform
Mobile App Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Mobile App Development OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Mobile App Development OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to maintain a professional and engaged presence at work OKRs to ensure information security solution meets large customer requirements OKRs to enhance the efficiency and accuracy of our web crawler OKRs to enhance employee recognition to boost positive contribution to businesses OKRs to boost sales by 20% in the next quarter OKRs to boost overall employee satisfaction and reduce turnover