15 customisable OKR examples for Mobile Team
What are Mobile Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Mobile Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Mobile Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Mobile Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to establish and optimize a QA design team for the mobile gaming division
Establish and optimize a QA design team for the mobile gaming division
Develop and implement a comprehensive QA design process to ensure efficient testing and bug detection
Hire and onboard skilled QA designers to form a cohesive and proficient team
Improve time-to-market by streamlining QA design procedures and optimizing testing efficiency
Establish clear communication channels between QA and development teams for quick feedback and issue resolution
Regularly evaluate and update testing strategies to ensure they align with the project's objectives
Review current QA design procedures to identify areas for improvement and streamlining
Implement automation tools and frameworks to increase testing efficiency
Enhance customer satisfaction by reducing post-release issues and increasing positive user reviews
Implement a streamlined feedback system to promptly address user concerns and provide solutions
Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
Conduct thorough user testing before releasing products to identify and address potential issues
Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
2. OKRs to improve mobile user experience for our ecommerce website
Improve mobile user experience for our ecommerce website
Increase mobile navigation efficiency by reducing clicks by 20%
Improve search capabilities for user-friendly results
Implement quick-access shortcuts for key functions
Simplify menus to decrease depth and complexity
Decrease mobile page load time by 30%
Minimize use of heavy code and unnecessary plugins
Implement effective caching and content delivery network (CDN)
Optimize images for faster loading
Improve mobile conversion rate by 15%
Optimize site for mobile usability and readability
Enhance mobile site speed and overall user experience
Implement user-friendly mobile checkout process
3. OKRs to grow the user base via organic mobile acquisition
Grow the user base via organic mobile acquisition
Reduce mobile app attrition rate by 10%
Implement user feedback to improve app design and functionality
Optimize app performance to prevent crashes and lags
Develop engaging in-app activities or rewards
Achieve 20% increase in app downloads from organic sources
Encourage user ratings and reviews on app store
Optimize the app store description with relevant keywords
Share app links on all social media platforms
Improve mobile app store optimization to boost visibility by 30%
Research and incorporate relevant high-ranking keywords in app description
Update app regularly to fix bugs and improve performance
Encourage users to rate and review the app
4. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
Develop and launch a successful 3rd alternative mediation player for mobile advertising
Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
Reduce the player's load time by 25% to enhance user experience
Increase user adoption of the mediation player by 20% within the target market
Improve user interface for easier navigation and intuitive user experience
Offer incentives such as exclusive content or discounts to encourage user adoption
Conduct user feedback surveys to identify pain points and address user concerns promptly
Develop targeted marketing campaigns to promote the benefits of using the mediation player
Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
Research and identify 5 major mobile advertising platforms suitable for integration opportunities
Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
5. OKRs to mobile and QR code integration
6. OKRs to improve mobile app reusability throughout the organization
Improve mobile app reusability throughout the organization
Conduct training for 100% of developers on efficient app component reusability practices
Develop a comprehensive reusability practices training program
Monitor and evaluate the training's effectiveness
Schedule training sessions for all developers
Reduce app feature duplication by 80% through consolidation efforts
Implement the consolidation plan in the app
Create a concise plan for feature consolidation
Identify features with duplication in the app
Implement shared framework to universalize 75% of mobile app functionalities
Integrate framework into 75% of mobile apps
Develop a shared framework integrating these commonalities
Identify common functionalities across existing mobile apps
7. OKRs to improve web and mobile user experience parity
Improve web and mobile user experience parity
Increase the number of user interactions per session on web and mobile by 15%
Utilize personalized recommendations and tailored notifications to engage users and promote interaction
Optimize the user interface to enhance navigation and encourage exploring the platform
Implement gamification elements to motivate users and incentivize repeat interactions
Improve content quality and relevance to increase user engagement and time spent on platform
Reduce the number of critical bugs reported on web and mobile by 30%
Provide regular training to the development team on best practices for bug prevention
Improve communication between developers and QA team to address critical bug issues efficiently
Implement automated testing to catch critical bugs early in the development process
Conduct thorough code reviews for web and mobile apps before deployment
Increase user satisfaction rating for web and mobile platforms by 10%
Improve user interface design to enhance user experience and navigation
Provide personalized and responsive customer support to address user inquiries and concerns
Conduct user surveys and gather feedback to identify pain points and areas for improvement
Implement faster loading times and optimize performance for seamless user interaction
Decrease average load time for mobile devices by 20%
Optimize server response time by identifying and resolving any bottlenecks or performance issues
Minify CSS and JavaScript files to reduce their file size and improve loading times
Implement caching mechanisms to store and deliver frequently accessed data more efficiently
Optimize images by compressing and reducing their file sizes without loss of quality
8. OKRs to enhance app performance for a smoother user experience
Improve app performance and user experience
Increase app responsiveness by optimizing code and improving server speed
Decrease crash rate by 15% through bug fixing and testing
Achieve at least 4-star rating and positive feedback in app stores
Reduce app loading time by 20%
9. OKRs to enhance the performance and usability of the technical website
Enhance the performance and usability of the technical website
Decrease bounce rate by 35% through optimization of landing pages
Optimize loading speed for enhanced user experience
Implement relevant, attention-grabbing headlines on all landing pages
Provide clear, engaging calls to action
Improve website load time by 30% to boost user experience
Enable compression to reduce your HTTP response time
Optimize images and videos for quicker on-page load time
Remove unnecessary plugins that may slow website speed
Increase the site's mobile responsiveness rank by 40%
Optimize images and text sizes for mobile view
Speed up load times to improve mobile usability
Implement a responsive design for better mobile adaptation
10. OKRs to secure funding for mobile game prototype
Secure funding for mobile game prototype
Research and identify 100 viable investors for gaming prototype by week 6
Develop and perfect a unique and engaging pitch for potential funders by week 3
Identify unique selling points of the project
Practice the pitch for fluid delivery
Create a compelling narrative for the pitch
Secure meetings and present pitch to at least 50% of identified investors
Prepare and rehearse investor pitch
Compile contacts of identified investors
Schedule meetings with each investor
11. OKRs to decrease user acquisition cost for our mobile app
Decrease user acquisition cost for our mobile app
Improve advertisement click-through rate by 15% with targeted marketing campaigns
Monitor, analyze, and optimize campaign performance regularly
Implement targeted ad campaigns based on identified personas
Research customer behavior to create detailed audience personas
Reduce average acquisition cost per user by 25%
Increase targeting precision in ad campaigns
Analyze and optimize current marketing strategies
Enhance the retention strategies for existing customers
Increase organic app downloads by 30% through app store optimization
Promotion through positive user reviews and ratings
Develop compelling app descriptions and attractive icons
Conduct keyword research to improve app store search ranking
12. OKRs to enhance mobile app quality through effective mobile testing
Enhance mobile app quality through effective mobile testing
Increase our mobile app's user-interface test coverage to 90%
Implement and regularly update these tests
Identify gaps in current user-interface test coverage
Develop comprehensive testing procedures for missing areas
Reduce app crash rates by 30% through rigorous stress tests
Conduct extensive stress tests on the application
Implement improvements and verify effectiveness
Identify and fix underlying app instability issues
Improve bug detection by 40% with automated test scripts implementation
Measure improvement in bug detection regularly
Develop and implement appropriate test scripts
Identify critical modules that require automated testing
13. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
Enhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
Implement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
Decrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis
14. OKRs to launch the mobile app for health professionals successfully
Launch the mobile app for health professionals successfully
Generate a minimum of 100 monthly active users
Develop engaging content and regular updates to drive user engagement
Collaborate with influencers or industry experts to promote the platform to larger audiences
Implement targeted marketing campaigns to reach new potential users
Optimize website for better user experience and faster loading times
Increase user sign-ups by 30%
Obtain positive feedback from at least 80% of app beta testers
Achieve a 4-star rating or higher on app stores
Encourage satisfied users to leave positive reviews by offering incentives or reminders
Improve user experience by streamlining app features and enhancing user interface
Implement a strong app store optimization strategy for improved app discoverability
Respond promptly to user feedback and address any reported issues or concerns
15. OKRs to develop a unified platform for third-party data delivery to mobile apps
Develop a unified platform for third-party data delivery to mobile apps
Enable integration of the platform with 5 different third-party data sources
Identify 5 third-party data sources relevant to the platform
Test and troubleshoot all data integrations
Build API connectors for each data source
Design and prototype the platform's functionality by testing with 3 mobile apps
Develop prototype incorporating these designs
Test prototype with 3 mobile apps
Sketch designs for the platform's functionality
Achieve a user satisfaction rating of above 85% after the platform is launched
Quickly resolve any reported user issues
Conduct regular feedback surveys with users
Implement a user-friendly design for the platform
Mobile Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Mobile Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Mobile Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to cultivate a highly involved and passionate online community
OKRs to establish my unique, impactful role in the organization
OKRs to improve financial operations for increased efficiency and effectiveness
OKRs to generate a comprehensive audience engagement strategy
OKRs to minimize inaccuracies in journal entries
OKRs to launch a functional business intelligence platform
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.