6 customisable OKR examples for Service Adoption

What are Service Adoption OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Adoption. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Service Adoption OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Service Adoption OKRs examples

You will find in the next section many different Service Adoption Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to successful launch of the new service to all customers

  • ObjectiveSuccessful launch of the new service to all customers
  • Key ResultSecure a 95% satisfaction rate from pilot service users
  • TaskImplement immediate feedback mechanism after service use
  • TaskProvide user support and quick problem resolution
  • TaskConsistently improve service based on user feedback
  • Key ResultFinalize user-friendly instructions for seamless service adoption
  • TaskReview and revise current service instructions for clarity
  • TaskImplement necessary changes and finalize the instructions
  • TaskTest instructions with a small group of users for feedback
  • Key ResultAchieve a 70% customer adoption rate of the new service
  • TaskDevelop clear, compelling marketing materials for the new service
  • TaskImplement a comprehensive training program for customer education
  • TaskOffer incentives for early adoption of the new service

2OKRs to drive adoption of environmental policies by the National Park Service

  • ObjectiveDrive adoption of environmental policies by the National Park Service
  • Key ResultCollaborate and establish a partnership with 2 environmental nonprofits for lobbying support
  • TaskIdentify potential environmental nonprofits for partnership
  • TaskFormulate and formalize partnership agreement for lobbying support
  • TaskReach out to chosen nonprofits to discuss collaboration potential
  • Key ResultSecure 3 meetings with National Park Service decision-makers to propose policy changes
  • TaskReach out to secure meetings with the identified individuals
  • TaskDevelop a compelling policy-change proposal
  • TaskIdentify key decision-makers within the National Park Service
  • Key ResultGenerate a comprehensive report on 5 successful environmental policies in global parks
  • TaskResearch and gather details about these policies
  • TaskIdentify 5 global parks with successful environmental policies
  • TaskCompile findings into a comprehensive report

3OKRs to boost client insurance adoption rate by 50%

  • ObjectiveBoost client insurance adoption rate by 50%
  • Key ResultEnhance customer service satisfaction rate by 20% to ensure client retention
  • TaskCreate an effective response strategy to solve customer complaints promptly
  • TaskConduct staff training focused on effective customer service techniques
  • TaskImplement a customer feedback system to identify improvement areas
  • Key ResultImprove sales team's closing rate to achieve 40% successful conversions
  • TaskRegularly analyze and review the sales processes
  • TaskEstablish clear and attainable sales targets for staff
  • TaskImplement training sessions focusing on effective closing techniques
  • Key ResultIncrease lead generation by 30% to attract potential insurance adopters
  • TaskImplement PPC advertising on insurance-related keywords
  • TaskEnhance referral program initiatives
  • TaskExpand digital presence with insurance-focused content

4OKRs to boost driving adoption and advocacy confidence

  • ObjectiveBoost driving adoption and advocacy confidence
  • Key ResultIncrease driver adoption rates by 15%
  • TaskOffer incentives for completing training programs
  • TaskImplement reward schemes for long-term commitment
  • TaskEnhance recruitment campaigns targeting potential drivers
  • Key ResultReduce non-confident driver numbers by 10% with comprehensive training programs
  • TaskLaunch retraining sessions for non-confident drivers
  • TaskImplement regular confident-driving workshops
  • TaskDevelop comprehensive driving training curriculum
  • Key ResultElevate customer advocacy scores by 20% via targeted campaigns
  • TaskImplement a customer rewards program for referrals and reviews
  • TaskDevelop customer-focused campaigns highlighting testimonials and success stories
  • TaskProvide regular, personalized follow-ups to build customer loyalty

5OKRs to increase adoption of our SaaS platform in the mid-tier market segment

  • ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
  • Key ResultGenerate $200,000 in revenue from mid-tier company subscriptions
  • TaskConduct market research to identify potential mid-tier companies interested in subscriptions
  • TaskProvide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
  • TaskImplement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
  • TaskDevelop a compelling subscription package tailored for mid-tier companies' needs
  • Key ResultAcquire 4 new mid-tier company clients by the end of the quarter
  • TaskCreate a compelling pitch highlighting our services' benefits for mid-tier companies
  • TaskReach out to identified companies through email or phone call to schedule meetings
  • TaskProvide tailored solutions and negotiate contracts with interested mid-tier companies
  • TaskIdentify potential mid-tier companies in target industry
  • Key ResultIncrease the average number of platform users per mid-tier company to 25
  • TaskCollaborate with marketing team to create targeted advertising campaigns for mid-tier companies
  • TaskOffer tailored onboarding sessions to guide new mid-tier company users through platform features
  • TaskAnalyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
  • TaskImplement referral system that rewards existing mid-tier company users for inviting others
  • Key ResultAchieve a 60% conversion rate from initial demos to signed contracts

6OKRs to increase new offering adoption to 50% of our userbase

  • ObjectiveIncrease new offering adoption to 50% of our userbase
  • Key ResultImprove onboarding experience to increase user engagement with the new offering
  • TaskCollect and analyze user feedback to continuously improve and refine the onboarding experience
  • TaskOffer personalized support and assistance to address any user concerns or queries
  • TaskSimplify the onboarding process for a smooth and user-friendly experience
  • TaskProvide interactive tutorials and guides to educate users about the new offering
  • Key ResultIncrease user awareness of the new offering through targeted marketing campaigns
  • TaskUtilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
  • TaskDevelop a compelling marketing message highlighting the unique benefits of the new offering
  • TaskIdentify and target specific customer segments most likely to be interested in the new offering
  • TaskMeasure the success of marketing campaigns through relevant metrics to optimize future efforts
  • Key ResultIncrease conversion rate by driving more users to complete the registration process
  • TaskOptimize the registration form to improve user experience and minimize drop-offs
  • TaskImplement a user-friendly reminder system to encourage users to complete the registration
  • TaskIncrease visibility and promotion of registration process through targeted marketing strategies
  • TaskOffer rewards or incentives to motivate users to complete the registration process
  • Key ResultAchieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
  • TaskImplement a post-purchase feedback system to gather customer satisfaction data
  • TaskImplement customer satisfaction incentives to encourage participation in feedback surveys
  • TaskTrain customer service team to ensure excellent communication and problem-solving skills
  • TaskAnalyze feedback data regularly to identify areas for improvement and address customer concerns

Service Adoption OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Service Adoption OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Service Adoption OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

Quick nav