Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Marketing Plan

What is Marketing Plan strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing Plan strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing Plan strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing Plan strategy examples

You will find in the next section many different Marketing Plan tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Marketing Plan for the Artificial Intelligence Conference 2025

  • ⛳️ Strategy 1: Leverage influential partnerships and sponsorships

    • Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
    • Collaborate with AI-focused organisations for media partnerships and broader conference reach
    • Secure sponsorship deals with leading AI companies to enhance credibility
    • Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
    • Involve high-profile main speakers in the marketing campaigns
    • Utilise sponsorship logos across all promotional materials
    • Create a dedicated webpage listing all sponsors and partners with links to their profiles
    • Produce joint press releases with sponsors and partners to announce the event
    • Highlight partnership benefits and testimonials on social media campaigns
    • Organise pre-event webinars or interviews featuring sponsors and partners

  • ⛳️ Strategy 2: Target AI researchers and academic institutions

    • Compile a list of major universities and academic institutions with strong AI departments
    • Craft and send formal invitation letters to department heads and influential professors
    • Offer special early-bird registration discounts for first 50 researcher sign-ups
    • Promote conference participation via academic journals and newsletters
    • Host an online information session about conference opportunities for researchers
    • Coordinate with universities for potential research paper presentations
    • Facilitate a digital platform for researchers to submit abstracts and papers
    • Engage student ambassadors to promote the conference at their universities
    • Use LinkedIn groups and academic forums to disseminate information
    • Feature accepted research titles on the conference website

  • ⛳️ Strategy 3: Execute a multi-channel digital marketing campaign

    • Develop a visually engaging conference website with registration capabilities
    • Implement a countdown timer and regularly update the website content
    • Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
    • Create a series of email newsletters to update and engage potential attendees
    • Use pay-per-click advertising to reach AI professionals globally
    • Implement search engine optimisation strategies to increase conference visibility
    • Design and distribute digital flyers and banners across AI forums and communities
    • Develop engaging content such as blogs and videos about AI trends and the conference
    • Engage influential AI bloggers and vlogs for endorsements
    • Establish a conference hashtag for social media engagement and tracking
marketing-planai-conferencemarketing-managerevent-coordinatormarketing-teamconference-organizing-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for executing efficient event planning

  • ⛳️ Strategy 1: Set clear objectives

    • Define the purpose of the event
    • Determine the target audience
    • Establish the event budget
    • Set the event date and time
    • Outline key activities and agenda
    • Identify success metrics
    • Assign roles and responsibilities
    • Create a timeline of tasks
    • Schedule regular progress meetings
    • Communicate objectives to the team

  • ⛳️ Strategy 2: Organise logistics effectively

    • Secure a venue that fits the event requirements
    • Arrange necessary permits and insurance
    • Coordinate with vendors and suppliers
    • Organise transport and parking facilities
    • Ensure adequate seating and layout arrangements
    • Set up audiovisual and lighting equipment
    • Prepare event signage and décor
    • Organise catering and refreshments
    • Plan for accessibility needs
    • Develop an emergency and backup plan

  • ⛳️ Strategy 3: Promote and engage attendees

    • Create an event marketing plan
    • Develop a comprehensive communication strategy
    • Utilise social media platforms for promotion
    • Send out invitations and reminders
    • Engage with attendees through newsletters
    • Create event-specific content (e.g., videos, blogs)
    • Provide value-oriented advertisements
    • Incentivise early registration
    • Partner with influencers or relevant entities
    • Collect feedback and adjust plans accordingly
event-planninglogisticsevent-coordinatormarketing-managerlogistics-teammarketing-team
Implement these strategies

Strategies and tactics for opening a poultry supply business

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify potential customer segments and target market
    • Analyse competitors and assess their strengths and weaknesses
    • Evaluate market trends and demands in the poultry supply sector
    • Research local regulations and licensing requirements for a poultry business
    • Conduct surveys or interviews to understand customer needs and preferences
    • Assess the location for optimal operation and accessibility
    • Analyse price points and establish competitive pricing strategies
    • Identify potential suppliers and analyse their offerings
    • Evaluate the viability of online versus physical store presence
    • Prepare a comprehensive SWOT analysis

  • ⛳️ Strategy 2: Develop a robust business plan

    • Define clear business objectives and goals
    • Create a detailed budget and financial projections
    • Outline an organisational structure for effective management
    • Establish operational plans including inventory and logistics management
    • Develop a marketing and sales strategy to attract customers
    • Draft a detailed risk management plan
    • Include employee roles, responsibilities, and recruitment plans
    • Create customer service and satisfaction strategies
    • Plan for sustainable and environmentally friendly practices
    • Prepare an executive summary to attract potential investors

  • ⛳️ Strategy 3: Execute a targeted marketing strategy

    • Identify key marketing channels to reach the target audience
    • Develop a brand identity including logo, colour scheme, and messaging
    • Launch a user-friendly website and social media profiles
    • Create and distribute promotional materials, such as flyers and brochures
    • Implement an SEO strategy to enhance online visibility
    • Engage in community events or sponsorships to increase brand awareness
    • Utilise email marketing campaigns to engage with potential customers
    • Offer promotional deals or discounts during the launch phase
    • Partner with local farms or organisations for cross-promotions
    • Collect and analyse feedback from marketing activities to refine strategies
market-researchbusiness-planmarketing-manageroperations-managermarketing-teamresearch-team
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for hosting an international perfume event

  • ⛳️ Strategy 1: Highlight cultural fragrances

    • Research and identify popular fragrances from different cultures
    • Create informative materials to educate consumers on these cultural fragrances
    • Feature each culture's fragrance in a dedicated section at the event
    • Collaborate with influencers from various cultures to promote the event
    • Design event spaces to reflect the aesthetics of the featured cultures
    • Prepare fragrance samples from each culture to give away
    • Host live demonstrations on how these fragrances are traditionally used
    • Incorporate traditional music and performances to enhance the cultural theme
    • Develop social media content showcasing the featured cultural fragrances
    • Gather feedback from attendees on their favourite cultural fragrances

  • ⛳️ Strategy 2: Invoke emotions through storytelling

    • Create a central story that ties all the perfumes together
    • Develop visual elements like posters and videos that narrate the story
    • Design interactive stations where consumers can learn about the story behind each fragrance
    • Partner with storytellers or actors to bring the story to life during the event
    • Use social media platforms to share segments of the story leading up to the event
    • Offer themed merchandise that aligns with the story
    • Include the story in the event’s marketing materials and invitations
    • Create a digital booklet that attendees can download to read more about the story
    • Encourage consumers to share their own perfume-related stories on social media
    • Track engagement and gather consumer feedback on the story during and after the event

  • ⛳️ Strategy 3: Celebrate the senses

    • Develop a multisensory experience that includes sight, sound, taste, and touch alongside scent
    • Arrange for food and drinks that complement the fragrances
    • Use ambient music and lighting to set the mood for different fragrance zones
    • Create tactile displays that allow consumers to feel the ingredients used in the perfumes
    • Install visual displays that illustrate the creation process of perfumes
    • Organise scent workshops where attendees can create their own fragrances
    • Hire sensory experts to guide attendees through the multisensory experience
    • Produce video content that showcases the multisensory experience to share online
    • Provide attendees with a sensory kit to take home as a memento
    • Gather feedback to see how the multisensory aspects influenced the consumer’s experience
cultural-fragrancesstorytellingevent-plannermarketing-specialistmarketingcultural-research
Implement these strategies

Strategies and tactics for starting a clothing brand

  • ⛳️ Strategy 1: Define your brand identity

    • Research the market to identify gaps and opportunities
    • Determine your target audience and their preferences
    • Develop a unique brand name and logo
    • Create a compelling brand story and mission statement
    • Design a cohesive brand aesthetic and colour palette
    • Identify your brand’s core values and messaging
    • Develop a brand guidelines document
    • Conduct focus groups or surveys to get feedback on your branding
    • Ensure all marketing materials align with your brand identity
    • Stay consistent with your branding across all platforms

  • ⛳️ Strategy 2: Design and produce your clothing line

    • Research current fashion trends and consumer preferences
    • Create initial sketches and designs for your clothing line
    • Source high-quality fabrics and materials
    • Find reliable manufacturers or workshops for production
    • Create prototypes of your designs
    • Conduct quality control checks on prototypes
    • Make necessary adjustments to designs based on feedback
    • Determine pricing for each item based on costs and market standards
    • Produce a small batch of your initial collection for a soft launch
    • Collect and analyse feedback from your soft launch and make improvements

  • ⛳️ Strategy 3: Market and sell your clothing brand

    • Develop a comprehensive marketing plan
    • Create professional product photography for your clothing line
    • Build a user-friendly and visually appealing website
    • Leverage social media platforms to promote your brand
    • Collaborate with influencers or fashion bloggers
    • Host pop-up shops or launch events to showcase your brand
    • Offer exclusive promotions or discounts to early customers
    • Utilise email marketing to keep customers informed and engaged
    • List your products on online marketplaces or retail platforms
    • Monitor sales, collect feedback, and continually optimise your marketing strategy
brand-identitymarketing-planbrand-managerfashion-designermarketing-teamproduction-team
Implement these strategies

Strategies and tactics for acquiring new customers

  • ⛳️ Strategy 1: Optimise online presence

    • Conduct a comprehensive website audit to identify areas for improvement
    • Implement SEO best practices to improve search engine rankings
    • Create high-quality, targeted content for blogs and social media
    • Utilise pay-per-click (PPC) advertising to drive targeted traffic
    • Optimise website for mobile users to improve user experience
    • Use social media channels to engage with potential customers
    • Implement A/B testing on landing pages to increase conversion rates
    • Leverage Google My Business to enhance local search visibility
    • Collaborate with influencers to reach a broader audience
    • Monitor and analyse website analytics to continuously refine strategies

  • ⛳️ Strategy 2: Host and attend events

    • Organise webinars on topics relevant to your target audience
    • Participate in industry trade shows and conventions
    • Host local meetups or networking events
    • Sponsor events where your target audience is likely to attend
    • Offer free workshops or educational seminars
    • Collaborate with other businesses to co-host events
    • Collect attendee contact information for follow-up marketing
    • Promote events through social media and email marketing
    • Provide exclusive event offers to attendees
    • Analyse event feedback to improve future gatherings

  • ⛳️ Strategy 3: Utilise referral and loyalty programmes

    • Design a customer referral programme with enticing rewards
    • Promote the referral programme through email and social media
    • Create a loyalty programme with tiers and exclusive benefits
    • Use email campaigns to keep customers informed about their rewards
    • Offer double rewards for customers who refer friends during promotional periods
    • Highlight success stories of current loyal customers in marketing materials
    • Use point-of-sale systems to track and manage loyalty points
    • Provide easy and intuitive methods for customers to refer others
    • Regularly review and improve the referral and loyalty programme based on feedback
    • Incentivise employees to encourage customers to join the programmes
seoreferralsmarketing-managerseo-specialistmarketing-teamevent-planning-team
Implement these strategies

Strategies and tactics for introducing the Yarn Buddy

  • ⛳️ Strategy 1: Leverage email marketing

    • Develop an engaging email campaign featuring the Yarn Buddy
    • Segment the email list to target loyal customers specifically
    • Highlight the limited-time availability and reward program
    • Incorporate visually appealing images and testimonials
    • Include a clear call to action to purchase or join the rewards programme
    • Send a series of reminder emails leading up to the deadlines
    • Track open and click-through rates to optimise future emails
    • Offer exclusive discounts or incentives to email subscribers
    • Utilise personalised subject lines for higher engagement
    • Encourage sharing the email with friends for additional benefits

  • ⛳️ Strategy 2: Utilise social media campaigns

    • Create visually striking posts showcasing the Yarn Buddy
    • Utilise customer testimonials and user-generated content
    • Run a limited-time contest to increase engagement and awareness
    • Leverage Instagram and Facebook stories for real-time promotion
    • Collaborate with influencers within the crafting community
    • Engage with followers through comments and messages
    • Use targeted ads to reach a broader crafting audience
    • Highlight the value of the rewards programme in posts
    • Schedule regular posts leading up to the availability end date
    • Share behind-the-scenes content about the Yarn Buddy creation

  • ⛳️ Strategy 3: Host a virtual launch event

    • Plan a livestream event to introduce the Yarn Buddy
    • Invite loyal customers and crafting influencers to join
    • Demonstrate the Yarn Buddy's unique features and benefits
    • Offer exclusive event-only discounts or early access
    • Host a Q&A session to address customer queries
    • Record and share highlights from the event on social channels
    • Provide virtual freebies or resources related to yarn care
    • Encourage attendees to share their experiences on social media
    • Follow up with participants via email with a thank you message
    • Collect feedback from attendees to improve future events
email-marketingsocial-mediamarketing-managercustomer-engagement-specialistdigital-marketing-teamevent-planning-team
Implement these strategies

Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
Implement these strategies

How to track your Marketing Plan strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability