2 Marketing Team Leaders OKR examples with initiatives

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What are Marketing Team Leaders OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Team Leaders to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Marketing Team Leaders OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

1. Create a Tability account
2. Click on the Generate goals using AI
3. Describe your goals in a prompt
4. Get your fully editable OKR template
5. Publish to start tracking progress and get automated OKR dashboards

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

1. Create your Tability account
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on Generate analysis
4. Review the suggestions and decide to accept or dismiss them
5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Marketing Team Leaders OKRs examples

You'll find below a list of Objectives and Key Results templates for Marketing Team Leaders. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to successfully implement SCRUM in all marketing teams

ObjectiveSuccessfully implement SCRUM in all marketing teams
KRTrain 100% of marketing team leaders in SCRUM methodology by end of quarter
Schedule SCRUM training sessions for these leaders
Ensure each leader completes the SCRUM training
Identify all marketing team leaders needing SCRUM training
KROnboard 75% of all teams to SCRUM processes and workflows within the time frame
Schedule SCRUM workshops for all teams
Implement regular SCRUM monitoring and feedback sessions
Develop easy to follow SCRUM guides
KRAchieve an average of 85% team satisfaction with SCRUM implementation by the quarter's end

Use template

OKRs to establish myself as a thought leader in my field

ObjectiveEstablish myself as a thought leader in my field
KRBuild strategic network by connecting with 20 key influencers in the field
Identify 20 key influencers in your field for potential networking
Reach out to influencers via email or social platforms
Engage regularly with these influencers to foster and maintain connections
KRSpeak at 3 major industry conferences or webinars to share insights
Identify and contact 3 major industry conferences or webinar organizers
Schedule and confirm speaking arrangements with organizers
Prepare insightful and engaging presentations
KRPublish five in-depth articles on industry-relevant topics in reputable journals
Identify five industry-relevant topics for articles
Submit articles to reputable journals
Write the five in-depth articles

thought-leadership networking public-speaker industry-writer marketing-team public-relations-team

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Marketing Team Leaders OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

1. Create a Tability account
2. Use the importers to add your OKRs (works with any spreadsheet or doc)
3. Publish your OKR plan

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Marketing Team Leaders OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Marketing Team Leaders